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Maximizing Your Return on Investment From Data Virtualization Customers

Forrester Consulting recently conducted a Total Economic Impact (TEI) study and examined the potential return on investment (ROI) enterprises may realize by deploying the Cisco Data Virtualization solution. This provides readers with a framework to evaluate the potential financial impact of investing in the Cisco Data Virtualization solution for their organizations.

Forrester gathered data through interviews with some of our long-term customers who have several years’ experience using the solution to better understand the benefits, costs, and risks associated with Cisco Data Virtualization. In this blog, I’d like to dive a little deeper on these customers, the challenges they were faced with and the results they are seeing from implementing Cisco Data Virtualization.

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Turning Data Challenges into Business Opportunities

At the recent Gartner BI Summit in Las Vegas, there was a lot of discussion about the paradigm shift underway in business intelligence (BI) and analytics. Business’s need for agile data access and self-service, combined with IT’s inability to satisfy this need, is causing disruption to traditional models and shifting the balance of power from IT to the business.

While that is certainly true, it is not a new phenomenon. In fact, it has been building for more than a decade.

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Three Big Data Integration Plays to Drive More Value from Big Data

Big data and analytics are changing the competitive playing field. Winners will find ways to turn unprecedented growth and complexity of big data, cloud, IoT devices and more into competitive advantage.

The Value of Big Data Integration

Big data itself can provide significant insight, impact and advantage. These outcomes can be multiplied when big data is combined with existing enterprise data or even other big data. These insights can lead to enriched customer engagement, faster new product innovation, higher returns on capital and more. The possibilities are endless. And your competition has the same objectives.

As a result, integrating big data intelligently is a challenge on nearly everyone’s short list. Three patterns of integration have formed around big data integration.

Cisco Data Virtualization is proving a key enabler, delivering many of the capabilities required. With Cisco UCS and key partners including Appfluent, Cloudera, Hortonworks, Informatica and MapR providing additional value add.

Integration Pattern 1 – Hadoop to Hadoop Integration 

The Cisco Hadoop-to-Hadoop Data Integration solution provides a more agile and faster way to access and query multiple Hadoop clusters. This solution enables even “bigger” big data analytics for greater insights and business impacts.

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Integration Pattern 2 – Hadoop to Enterprise Integration 

The Cisco Hadoop-to-Enterprise Data Integration solution provides a more agile and faster way to bring together traditional enterprise data with the new world of big data. Accessing and querying both Hadoop and enterprise data enriches the analytic opportunities and results in better business decisions.

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Integration Pattern 3 – Data Warehouse Optimization Integration

With data warehouse data doubling every two years, data warehouse costs are skyrocketing. To reduce these ever-growing warehouse management costs Cisco and Informatica recently announced a joint Data Warehouse Optimization solution.

This offering combines the hardware, software and services required to successfully offload processing and storage from data warehouses to Hadoop. Not only does it significantly reduce costs, the solution also help organizations integrate and analyze more data and types of data, and thus drive greater business impacts.

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At Strata + Hadoop World last week, I discussed this new solution with Jim McHugh, VP of UCS & Data Center Solutions Marketing at Cisco.

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To learn more about these solutions and how Cisco’s rich portfolio of big data and analytics solutions can help you unlock the value of your big data, check out these two on-demand seminars:

Unlock Your Competitive Edge with Cisco Big Data and Analytics Solutions

Analytics Solutions for Driving Better Business Outcomes

 

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Learn More from My Colleagues

Check out the blogs of Mala AnandMike Flannagan and Nicola Villa to learn more.

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New Research Identifies How to Accelerate Data Virtualization Adoption

The challenges of data management are getting exponentially harder. These ever-increasing data quantities, diversity and distribution are revolutionizing data management, opening the door for new solutions such as data virtualization.

Data virtualization fulfills a range of business demands for data, supports high iteration and fast response times, all while saving significant IT costs.

Radiant Advisors is a leading strategic research and advisory firm that helps transform today’s organizations into tomorrow’s data-driven industry leaders.  They recently teamed with Cisco to better understand the barriers experienced by companies considering data virtualization and see how companies that have already adopted data virtualization overcame them.

The Data Virtualization Adoption Dilemma

Data virtualization is an advanced technology with nearly every major research and consulting firm provides architectural blueprints that include a logical business semantic layer.

Yet only some companies have it, leaving data virtualization an often-missed opportunity for business and IT to keep pace with today’s volatile data landscape.

To achieve the benefits of data virtualization, companies need to take the leap.

Unique Research Formula

To better understand data virtualization adoption barriers, Radiant Advisors’ Research Director, Lindy Ryan, interviewed a broad, pre-adopter community to understand their perceptions and concerns.  These top-of-mind issues were then posited to companies that have already adopted data virtualization, who then anonymously shared the insights, best practices, and lessons they learned in overcoming barriers to data virtualization adoption.

The resulting research report, Overcoming Barriers to Data Virtualization Adoption, consolidated these findings into clear counsel intended to guide potential adopters to overcome perceived barriers.

Read The Research

Download Overcoming Barriers to Data Virtualization Adoption here.

 

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To learn more about Cisco Data Virtualization, check out our page.

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Analytics for an IoE World

I recently wrote about how Cisco is helping customers more effective manage massive amounts of data, types of data and unprecedented distribution of data. This will be one of the toughest challenges brought on by the Internet of Everything (IoE) and, with solutions such as Data Virtualization and Big Data Warehouse Expansion, Cisco is enabling our customers to meet the challenge head on of bringing all of this data together in ways that are meaningful to business users.

After the business can access and view all of this data, however, the question becomes…now what? The next challenge is to extract insights from the data to make better business decisions.  After all, more data is only good if you use it to make better decisions than you would have made otherwise.

The rules of customer and business relationships are constantly changing due to technological innovation and consumption patterns. Analytics can reveal patterns in customer data that affect business processes and outcomes. Advanced analytics is different than reporting because it prescribes what to do, or predicts what is likely to happen, instead of just reporting what has already happened.

Utilizing the network to securely connect data throughout the IoE, whether in motion (streaming) or at rest (historical), is the future of advanced analytics.  For a retailer, it will give them the opportunity to take intelligent actions to engage customers directly at the point of purchase and in real-time. But it’s so much more than that. What can real-time analytics in retail tell us about how to serve customers more effectively?  What can real-time analytics in manufacturing tell us about how to make the workplace safer?  What can real-time analytics in healthcare tell us about how to better treat cancer patients?

When our customers can accurately predict outcomes by combining years of historical data with real-time information, they can drive better decisions…better outcomes.

 

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Interested in hearing how Cisco is paving the way to the future of analytics? Please join us for a webcast at 9 AM Pacific time on October 21st entitled ‘Unlock Your Competitive Edge with Cisco Big Data and Analytics Solutions.’ #UnlockBigData

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To learn more about Data and Analytics, check out our page.

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