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Unlocking the Value of Data in Motion Through Analytics

Kiran-Mattyola-mabadejeWritten By Kiran Matty, Marketing Manager, and Ola Mabadeje, Marketing Manager

If “Big Data” is crude oil, then Analytics is its refinery. According to a Cisco IBSG report, “if ‘crude” data can be extracted, refined, and piped to where it can impact decisions, its value will soar”. The trends, patterns, and insights that can be gathered from the various sources of Big Data are virtually limitless. However, this blog shall primarily focus on the analytics that can be generated by refining i.e. analyzing the data that’s resident in a mobile network and is largely untapped.

According to Cisco VNI, the number of connected devices will be three times the global population by 2017 and the global IP traffic will also increase threefold in the same time frame. Mobile Networks have not only been primed to sustain this onslaught but have also transformed into a programmable platform that can collect, correlate, and contextualize data rapidly. Network data, Policy, and Analytics interplay in a multitude of ways and form the basis of Data in Motion that’s at the heart of network monetization.

Hidden opportunities exist in the market gaps

As you might be aware, CPM (Cost per Mille) for mobile Ads is lower than that of other advertising media such as online, television, etc. This is because mobile Ads are generally untargeted, which leads to ineffective Ad campaigns, and could be attributed to a large extent to the lack of contextual awareness vis-à-vis location, demographics, browsing history, network conditions, screen size, etc. Although market researchers have perfected the measurements for other advertising media, they haven’t yet cracked the nut for mobile and the mobile metrics remain fuzzy at best which is impeding the flow of advertising dollars to mobile. On the other hand, as much as we love applications like Apple Siri and FaceTime, Angry Birds, etc., and devices like the Apple iPhone, they have turned out to be an operational nightmare in certain cases for the mobile operators around the world because of the data and signaling Tsunami that they can potentially bring about. This is due in part to lack of network analytics that can predict such surges in the network traffic with reasonable accuracy to allow for timely management of the network in terms of network capacity and bandwidth. This would eventually lead to operational efficiency and hence cost savings. Further, think about Internet of Everything and the 50 billion devices that would come online by 2020!

Mobile network operators are well positioned to address the above pain-points. With access to millions of subscribers, they can predict network and consumer behavior with high degree of accuracy quite simply because of the law of large numbers. Unlike many pure-play analytics vendors, network operators have direct access to data from a variety of sources such as CDN (Content Delivery Network), devices, applications, network billing and charging systems, not to mention the various mobile network elements. Some may even have access to subscriber Wi-Fi data. Lastly, many have the cloud infrastructure that’s needed for analyzing data at a bigger scale.

Translating opportunities to $$$ Read More »

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Partnering with Apple on BYOD and Great User Experience

Mobility extends beyond devices. Yet, having the right devices and choice of devices allows us to work the way we’d like. In fact, Cisco is one of the world’s largest enterprise users of Apple products. Employees have purchased 33,000 iPhones and 16,000 iPads as part of Cisco’s BYOD program, and almost half of our regular employees are using Macs.

Recently Cisco’s Sheila Jordan, Senior Vice President of Communication and Collaboration IT spoke with Apple about BYOD, as part of Apple’s Tech Talk series. Here she and Brett Belding, Senior Manager, Cisco IT, discussed what’s behind Apple’s popularity at Cisco. They also address what enterprises like Cisco can emulate  what Apple has created for consumers in terms of user experience and bring that into today’s mobile enterprise.

Check out Sheila’s blog “Partnering with Apple on BYOD and Great User Experience” where she discusses the Apple Tech Talk and Cisco’s mobile and collaboration strategy.

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Enterprise Apps: The Next Wave in Mobile Transactions

Earlier this year, I was having a business dinner with an important client in London when I received an IM on my iPhone. The message was from a Cisco colleague, and it said, “I need you to approve a purchase order. Right now.”

So I stepped away from the table, launched an app on my iPhone, read the purchase order, and clicked “approve.” Then I returned to my seat and went back to our dinner without missing a beat. The whole process took maybe two minutes.

Just a few years ago, this transaction would have required a laptop tethered to the network in a hotel or office, and it would have completely disrupted the dinner.  This pace of change, leveraging mobility solutions, across IT is unprecedented.

Why are so many businesses turning to mobile enterprise apps? According to Gartner, more than 25 percent of enterprises will have an app store by 2017. Mobile apps are making the promise of BYOD a reality. People love their apps and the highly personalized experience they deliver. By bringing their own devices to work, people can enjoy their work more, use the devices they choose, and do their jobs better and faster—from anywhere. According to Cisco’s latest study, the Financial Impact of BYOD, they can also be more innovative and productive.  At Cisco we firmly believe that work is a thing you do, not a place you go.  Read More »

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IoE – The Technology Transition of All Transitions

When you think about the technology transitions that have happened in just the past 20 years and the number of connections that have been enabled, it’s truly mind boggling. The world wide web was just in its infancy in 1993. The first smartphone was introduced less than 10 years ago, and by 2012, that number had grown to one billion. Today, we have more than 10 billion connected devices. As the number of things connected to the network increases – from data, voice, video, and smart devices to new breeds of applications – the opportunities for new business value increase exponentially. The potential value at stake across private industries alone is estimated to exceed $14.4 trillion by 2022.

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Making the Roads Safer Through the Internet of Everything

Over a decade ago, I started thinking about what life would be like with connected cars. Erratic drivers, speeding tickets and unfavorable weather could be avoided while driving. I read an article recently that takes a more in-depth look at the future of connected driving titled, Big Data: When Cars Can Talk by Jeff Bertolucci of InformationWeek. It begs the question: how can connected roads, cars and drivers make for a safer traveling experience?

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