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Gartner Data Center Conference 2011: Trends and Observations

Gartner Data Center 2011, London and Vegas, are over, what are the emerging trends to close out 2011 and lead into 2012? 

Cisco was actively involved in both events. The booths and speaking sessions were great opportunities to listen to the IT decision makers, evaluate emerging industry trends, and introduce the Cisco Unified Data Center.

Thanks to all of you who stopped by in person. For those of you not in attendance, here are some highlights.

Giuliano Di Vitantonio, Cisco VP Data Center and Switching Marketing, Presenting Cisco Unified Data Center

Giuliano Di Vitantonio, Cisco VP Data Center and Switching Marketing, Presenting Cisco Unified Data Center

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Unstoppable Momentum: Cisco Data Center

Nexus 7009

Our latest TechWiseTV episode is all about the recent announcements rolling out from the Data Center team. We did our best to cram a few handpicked things we liked and give you the detail we thought it deserved.  The theme, and the show title: Evolutionary Fabric, Revolutionary Scale.

The announcements include the most scalable 10 Gigabit Ethernet Layer 2/Layer 3 Fabric in the industry.  The claim is that no matter how diverse your data center demands may be, Cisco offers unparalleled abilities to arm you with efficiency, agility, innovation and differentiation.  So no matter your form factor, physical, virtual or cloud- based environments are all positively impacted with an industry leading fabric-based approach.

Filled with geeky goodness….look at what you will find!

  • 2nd gen Nexus 7000 with revolutionary new scale
  • FabricPath, Adapter FEX, and VM FEX support on Nexus 5500
  • New FEX switch and B22 OEM program
  • Expansions to Nexus 3000 family
  • IN YOUR FACE COMPETITIVE!  Don’t miss the final segment of the show…Jimmy Ray calls out HP, Juniper, Arista….”I showed you mine, now show me yours!”

Watch the entire thing after the jump.

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I’ve looked at Clouds from both sides now

I’ve looked at Clouds from both sides now.

In the US, we’re running a 7-city tour, training Partner Sales Reps & SEs on Cisco Intelligent Automation for Cloud. We’ve just finished training in a fourth city, including Cisco reseller, system integration and technology Partners from the Western Hemisphere. Meanwhile, in London this week, leaders from the Intelligent Automation Solutions Business Unit are conducting sales enablement training for Partners as well as Direct Sales Reps and SEs from all over EMEA. On either side of the Pond scores of people are being brought up to speed on how to identify, qualify, and sell Cisco’s Cloud management solution.

Here in London, a handful of different languages ask the same question “How do we clearly and compellingly articulate the value of cloud computing and cloud management to our customers?”

At the same time, back in the US, Cisco’s Giuliano Di Vitantonio, Vice -President of Data Center and Switching Marketing is announcing Unified Data Center as part of the CloudVerse story. Cisco’s CTO, Padmasree Warrior talks about the CloudVerse in her post on The World of Many Clouds.

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Cisco Unified Data Center : Changing the Economics of the Data Center

For the last decade, IT organizations have faced the challenge of managing budgets that are 70-80% channeled towards maintenance costs while business demands are growing faster than ever. The result is that many requests for new projects have to be turned down and more and more business opportunities are missed.

If we look within the data center, the majority of the costs is associated with people and software, but the the root cause of those costs is legacy infrastructure that is very complex and expensive to manage. The flaws of this legacy infrastructure are often masked by layers of complex management software, which have developed to stitch together systems that were not designed to be integrated.

Legacy infrastructure prevents business agility and financial efficiency because it was not designed for environments like Cloud that require fast deployment, automated provisioning of resources, open-API’s, and “self-service” consumption models by business users. Nor was it designed for environments where physical and virtual resources have to co-exist. Finally, it assumed operational models that can’t meet the Performance, High Availability and Security requirements in the context of workload mobility and deep integration between compute, network and storage environments.

As a result of all this, Data Centers have evolved towards an accidental architecture that still contains too many silos of applications that are difficult to maintain and manage.

For these reasons, Cisco has created the Unified Data Center platform, which provides a new approach to design the data center infrastructure and prepares our customers for the opportunities that Cloud will bring along in the future.

Cisco has a long history of anticipating the convergence of technologies in an effort to reduce costs, streamline operations, or unlock new ways for the business to leverage technology. Cisco has a deep understanding of these transitions, having helped reshape the industry numerous times in the past, most notably with the convergence of voice and data. We are now doing the same by bringing together Compute, Network, Storage and Management within and across Data Centers.

Successful transitions involve new ways of not only thinking about the business challenges, but also about designing the underlying technologies to be agile, efficient, and simplified. Bolting together existing technologies doesn’t deliver the desired result.

A Unified approach is needed to unlock this new business potential.

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CloudVerse Brings Power, Flexibility, Intelligence to Customer Networks

While 2012 will be the Year of the Dragon, according to the Chinese zodiac, in IT 2012 will be the year of the cloud. And not just one big cloud, but many clouds.

This world of many clouds means numerous opportunities for Cisco partners to offer customers, whether it’s building clouds, selling cloud services, or designing and implementing cloud-ready networks.

To help ensure partners have a successful Year of the Cloud, today Cisco is announcing a set of cloud capabilities called CloudVerse to help partners build public, private, and hybrid clouds for customers — bringing together the intelligence of the network, the power of the data center, and the flexibility of cloud applications.

Here’s just one example of a unique offering: Cisco partner Logicalis built a customized hosted cloud solution for its clients. Watch this video to find out how they did it. Keep reading to learn about new CloudVerse services and technologies.

There’s no arguing that cloud usage is on the rise. By the year 2015, 50% of all CIOs expect to operate the majority of their applications and infrastructures via the cloud. And global cloud traffic will increase 12 times to 1.6 zettabytes per year – that is the equivalent of more than four days of business class video for every person on the planet.

Despite this meteoric increase in cloud usage, it’s still common for customers to tiptoe into the realm of cloud or shun it altogether, citing lack of cloud talent, concerns around overall user experience, security risks, and cost as major inhibitors to cloud deployment. That’s where Cisco and our partners come together to provide deep expertise in strategy, planning, design, implementation, and optimization.

What are the specific new technologies and services in CloudVerse? Read More »

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