We’re already to Tuesday of Cisco Live Las Vegas and almost everyone has arrived. The show floor and sessions are packed! It’s going to be a memorable event when we close up on Thursday. Again, if you are not able to make it physically, please join us online.
After mentioning some of our partners and customers yesterday, I feel the there is more to that piece of story of why Cisco Live is so important. I’ve talked here before about the benefits of Cisco’s Unified Computing System blade and rack next-generation data center products and tying our compute solution to the intelligence in the delivery network gives SPs a level of control and efficiency that isn’t matched by OTT players for quality offerings; I still believe those advantages combined under our Cisco Unified Service Delivery solution and are what sets Cisco out from the rest of the Cloud solution equipment providers.
But of greater importance is the when a customer stands up and points to your infrastructure underlying their successful business. I would like to publically thank our other public Service Provider data center customers that over the last 2+ years have come out praising Cisco’s Unified Service Delivery solution and are on their way along the pathway to Cloud.
There was a lot energy yesterday at Cisco Live -- A larger than expected crowd gathered in the Mandalay Bay Convention Center, showing a growing interest for Cisco and Cisco partners. At the end of a series of video interviews I was happy to welcome for a quick panel on desktop virtualization Citrix Natalie Lambert, NetApp Vaughn Stewart and Cisco Doug Dooley
After the panel, data center bloggers and tweeps gathered for a meet up, happy hour, and raffle on the data center booth at the World of Solutions which just opened at 5:00 pm - A great opportunities to meet physically a lot of Cisco and non Cisco bloggers.
But the end was not over as I join my video crew for the UCS birthday -- Cisco Live was an opportunity to celebrate with numerous customers and with our partner Intel on the last floor on THEhotel the 2 years of Unified Computing System -- A birthday can’t be sweet without a cake -- So we shared a cake made after the UCS design -- Check out the unusual shape of this cake !Sounds familiar ?
Today Cisco Live! in North America kicks off in Las Vegas with about 14,000 attendees. This will be the first of a number of worldwide Cisco Live! events this year with others planned in Mexico, the United Kingdom, and Australia. All around the world, Cisco Live! has evolved to become an event where Cisco experts can interact with us and each other, learn technical skills, and stay up-to-date with what’s relevant in the industry. This year’s tag line, “Learn. Connect. Collaborate Together”, applies well to the Cloud market as we bring forward a smarter, stronger, and faster methodology for service delivery. Together.
If you’re going to be here in Las Vegas this week for Cisco Live!, here are some sessions I suggest you check out:
Exhibit Floor: Open all week, I hope you will swing by the World of Solutions. The World of Solutions has demonstrations from a number of innovative cloud partners. As an example, you can see our Service Provider Cloud pod with a demo showing our work with BMC on the Integrated Cloud Delivery Platform and my team will be glad to talk to you about where you stand today, opportunities for us to work together on, and answer any other questions.
Movie Theater at our Partner Pavilion: We have great videos to share with you, including a 3D movie called “Journey to the New Services Universe” and great videos from SAVVIS, NaviSite, Qwest, CSC, BT Global Services, and Terremark to name a few. While over at the theater, please check out what some of our other partners including PAETEC, SunGard, NEC, and Dimension Data are there to talk about regarding the Cloud and their specialties in improving your business.
Enabling the Service Provider Cloud Evolution (Wednesday, Noon-1:30 PM PST): A registration-required lunch event where Cisco invites you to join a distinguished panel of experts (including Jeff Spagnola, VP Sales – Cisco Cloud and Managed Services, Alex Rigaldo, Chief Operations – Orange Business Sytems Cloud Computing, Jesper Andersen, Senior VP – Cisco Network Management Technology Group, Dave Lively, Director – Cisco Systems Development for Cloud/DC, Sidney Morgan, Cisco Distinguished IT Engineer, Vikrant Karvir, VP, Cisco Global Cloud/DC Virtualization Services, and myself) to discuss the latest advances in Cisco’s Service Provider Cloud Architecture. Cisco’s approach to cloud opportunities includes helping to build out the data centers powering the cloud, as well as applying capabilities in the network to enable intelligent connectivity within and beyond the data center. Please use session identification GENSP-4743 to register for the event.
The Network’s Role in Cloud (Tuesday, 8-9:30 AM PST): A brand new session directed at the Service Provider crowd led by Pat Adamiak, Sr. Director, Cisco Service Provider Data Center/Cloud Marketing, on the pivotal role that the network plays for Service Providers in the creation and delivery of differentiated services. The session will cover innovations within the network that enable cloud services, discussing core features, instrumentation, and intelligent automation services to leverage the full capabilities of the SP network and capture the cloud opportunity. This session is listed under BRKSPG-1701 in the event agenda.
I started my professional life using a mainframe. Back then the people running the mainframe world were known as the “data center guys.” These guys had a certain DNA combination that created an expanding waistline, a retreating hairline, a belt buckle the size (and shape) of Texas, and a penchant for big iron. This crowd ruled the data center for a long time, but virtualization in the data center is now driving a radical shift that seems to be changing everything.
Instead of having an application running on a dedicated tower of hardware power, apps are now free from the limitations of the infrastructure underneath. Hardware is evolving rapidly into dynamic blocks of utility computing (and storage and networking) that can be standardized, widely deployed, and efficiently utilized. This change is good news, as it can cut data center costs by 50 percent or more. If the big iron crowd from the mainframe days doesn’t adopt this fundamental shift, they’ll be hanging up their Texas belt buckles in the computer museum next to the punch card, the VAX, and a replica of the ILLIAC.
The same shift is also happening with security. Since most security products are primarily software based, it is not much of an effort to repackage these products as “virtual security.” But merely repackaging security products misses the point. Today’s security architecture was built at a time when the workplace was very different than it is today. End users would come into the office and work on a PC, which sat on a desk and was connected by a wire to a port on the wall. At this time, the IP address was a pretty good proxy for the user’s identity. And applications would each run on their own tower of power—hardware that was often running in a unique data center rack or racks. Therefore segmenting the data center in this era was relatively easy; it was based on IP address ranges and, later, on virtual LANs (or VLANs).
But the workplace of today (and tomorrow) looks very different. We’re no longer tied to a specific lump of hardware. We expect to access our apps in the cloud from any device, at any time, from anywhere. Therefore the IP address is a less useful means of defining data center boundaries.
We need a new capability that allows the security team to maintain its meaningful policy enforcement capability, while enabling that policy to be relevant across all infrastructure—physical and virtual. An important nuance here is that the policy should be consistently enforced across physical infrastructure as well as across virtual infrastructure from any virtualization vendor. This level of enforcement requires special access to the hypervisor. Without this access, a virtual security solution can’t see traffic between two virtual machines (VMs).
How the various security vendors plan to address hypervisor access is still an open question. And how that question gets answered is significant—and is likely to reshape the security vendor landscape.
So as we consider various virtual security solutions, simply repackaging today’s security software as a VM running in a cluster of other VMs is extremely uninteresting. Instead we must reimagine the way that we build and deploy security solutions. How do we bridge the policy model from today’s hardware-based firewalls to the virtual firewalls of tomorrow? How can we maintain a separation of duties, so that security policy definition is separate from traditional network operations? And how will we orchestrate all of these components in the dynamic, nimble data center of tomorrow? These are not small issues. But of course, that’s what makes my job fun.
With its integrated Wi-Fi, 4G data, 720p HD video, and interoperability with Cisco TelePresence systems, not to mention its inclusion of one-click access to WebEx meetings and AppHQ, the new application ecosystem built specifically for Cius, the Cius can be a powerful tool that can help customers collaborate and work from remote locations, both seamlessly and securely.
The Cius enables multiple opportunities for partners to drive sales, offer professional services and expand their customer base, according to Richard McLeod, Cisco’s senior director of collaboration sales in the Worldwide Partner Organization. He says there are opportunities for partners to upgrade their customers’ networks, particularly since it cuts across Cisco’s technology architectures: Collaboration, Data Center and Virtualization, and Borderless Networks.
And that’s definitely what I heard when I chatted with Ken, as well as with Steve Reese, director of solutions marketing for partner Nexus IS, Inc., about their experiences using the Cius and selling it to customers. Ken and Steve also offered advice to partners looking to include in the Cius in their portfolio.