Data Centers are becoming increasingly smart, intelligent and elastic. With the advancement in cloud and virtualization technologies, customers demand dynamic workload management, efficient and optimal use of their resources. In addition the configuration and administration of Data Center solutions is complex and is going to become increasingly so.
With these requirements and architectures in mind we have a industry first solution called Remote Integrated Service Engine (RISE). RISE is a technology that simplifies provisioning, out of box management of service appliances like load balancers, firewalls, network analysis modules. It makes data center and campus networks dynamic, flexible, easy to configure and maintain.
RISE can dynamically provision network resources for any type of service appliance (physical and virtual form factors). External appliances can now operate as integrated service modules with Nexus Series of switches without burning a slot in a switch . This technology provides robust application delivery capabilities that accelerate the application performance manifold.
RISE is supported on all Nexus Series switches with services like Citrix NetScaler MPX, VPX, SDX and Cisco Prime NAM with many more in the pipeline.
Advantages & Features
- Simplified Out-of-Box experience : reduces the administrator’s manual configuration steps from 30 to 8 steps !!
- Supported on Citrix NetScaler MPX, SDX, VPX, and Nexus 1KV with VPX
- Supported on Cisco Prime Network Analyzer Module
- Automatic Policy Based Routing – Eliminates need for SNAT or Manual PBR
- Direct and Indirect Attach mode integration
- Show module for RISE
- Attach module for RISE
- Auto Attach – Zero touch configuration of RISE
- Health Monitoring of appliance
- Appliance HA and VPC supported
- Nexus 5K/6K support (EFT available)
- IPV6 support (EFT available)
- DCNM support
- Order of magnitude OPEX savings: reduction in configuration, and ease of deployment
- Order of magnitude CAPEX savings: Wiring, Power Rackspace and Cost savings
For more information, schedule an EFT or POC Contact us at firstname.lastname@example.org
RISE press release on Wall Street Journal : http://online.wsj.com/article/PR-CO-20140408-905573.html
RISE At A Glance white paper: http://www.cisco.com/c/dam/en/us/products/collateral/switches/nexus-7000-series-switches/at-a-glance-c45-731306.pdf
RISE Video at Interop: https://www.youtube.com/watch?v=1HQkew4EE2g
Cisco RISE page: www.cisco.com/go/rise
Gartner blog on RISE: “Cisco and Citrix RISE to the Occasion”: http://blogs.gartner.com/andrew-lerner/2014/03/31/cisco-and-citrix-rise-to-the-adc-occasion/
Tags: 7000, Cisco, Cisco Nexus Switches, Cisco Prime NAM, Citrix NetScaler, Citrix NetScaler VPX, cloud, data center, innovation, nexus, Nexus 7000, partner, RISE, virtualization
Today’s announcement expands the reach of the Intercloud by 250 additional data centers in 50 countries, and advances Cisco’s OpenStack based cloud strategy to address customer requirements for a globally distributed, highly secure cloud platform capable of meeting the robust demands of the Internet of Everything. Cisco’s open approach to the Intercloud is designed for high-value application workloads, with real-time analytics and “near infinite” scalability and allows local hosting and local provider options that enable data sovereignty around the world.
Essentially, there are three components to this Intercloud strategy that set us apart from other companies. It starts with Cisco’s cloud architectural solutions including UCS, our Application Centric Infrastructure (ACI), and a networks functions virtualization (NFV) driven policy. The second component is network connectivity and providing the user with the right quality of service (QoS) experience for their application workloads. And the third component is our partners, who play a critical role in building out this network of clouds from a data center, network, application acceleration and compliance/data sovereignty perspective. In this blog I’d like to delve further into network connectivity and the role that our newest hosting partner, Equinix, plays in powering our Intercloud vision.
Importance of Network Connectivity in Hybrid Cloud
The role of the CIO has to move from a builder of services for the enterprise to an orchestrator of services across private clouds and various public clouds. This hybrid cloud orchestration has to be secure, hypervisor independent, manageable and compliant with all the enterprise’s IT policies across the full IT stack and across all the clouds. Cisco’s Intercloud capabilities are designed to do exactly this and will be enhanced by enabling the orchestration to be carried out in a private hosted environment where these cloud providers will be virtually located within the same exchange. This will facilitate workload interconnections between cloud providers in true hybrid cloud fashion with the lowest application latency and secure workload management for customers.
Where better to do this than in Equinix’s data centers and through the Equinix Cloud Exchange (ECX)? As the world’s largest IBX data center and colocation provider, the company offers fast application performance and low latency routes across all continents. The company provides a global interconnection platform called Equinix Cloud Exchange that hosts private clouds for enterprise customers and facilitates over 135,000 connections among more than 4,500 customers. Cisco will enable the Equinix Cloud Exchange to deliver secure private cloud access to the rich ecosystem of cloud service providers in Equinix data centers globally and to deploy Cisco Intercloud capabilities in 16 Equinix markets across Europe, Asia and the Americas. Equinix also plans to deploy key Cisco technologies and services across its Cloud Exchange, including the Cisco Nexus 9000 Series switch, Cisco APIC, and the Cisco Evolved Services Platform.
For Equinix this announcement significantly enhances their value proposition to the CIO. Their Equinix Cloud Exchange solution will now be able to guarantee full bi-directional workload portability across any hypervisor and full extensible application policy compliance across all services and clouds. This will enhance their already unique interconnect capabilities, lowest latency capabilities and extensive global footprint.
Beginning and Ending with Network Connectivity
So it is all about the connectivity, but this is not a new proposition. It’s one that has been proven consistently over the last 30 years. When networks first emerged they were proprietary, did not interoperate and as a result customers had to choose which one to use. Cisco and our partners played a major role in seamlessly connecting them together to create the Internet. As a result, business processes were transformed, billions of dollars of value was created and a large successful partner ecosystem emerged. As we look at the cloud landscape today we see several similarities – many independent closed and proprietary clouds which were designed to maximize vendor revenue rather than enable interoperability, security and compliance. The combined value of Cisco and Equinix will provide fast, open, secure connectivity and will unleash the value of hybrid cloud for enterprises globally.
Together with our partners we will connect the clouds to create the Intercloud.
Tags: cloud, cloud data center, data center, InterCloud, service providers
Oracle OpenWorld is a show like no other, with over 60,000 IT professionals convening in San Francisco for a week of all things, Oracle, Java and more. Cisco has a full slate of activities planned, including demos and theater sessions on the many benefits of running your Oracle workloads on the Cisco Unified Computing System (UCS). We’re also teaming with theCUBE to stream three days of live interviews with the industry’s leading thought leaders and Oracle solution experts. All of our activities have a common theme – Unleashing Oracle Performance.
With more than 25 world record benchmarks for Oracle workloads, Cisco has a proven record of delivering record-setting Oracle performance with each generation of server and processor technologies. This week at Oracle OpenWorld, we’re showcasing three recent world record benchmarks for Oracle E-Business Suite and critical Java operations.
Oracle E-Business Suite Applications R12 (12.1.3) Payroll and Order-to-Cash Benchmarks
The Cisco UCS® B200 M4 Blade Server with the Intel® Xeon® processor E5-2600 v3 product family, is the number-one server with top results on the Oracle E-Business Suite Applications R12 benchmark. The Cisco UCS B200 M4 performed over a million employees per hour on the Payroll Extra-Large Model Benchmark, outperforming the IBM Power System S824. UCS also set a world record on the Order-to-Cash workload, processing more than 11,000 more order lines per hour than the same server configured with previous-generation processors. The performance brief has all the details.
Read More »
Tags: Cisco UCS, data center, Oracle, Oracle Database, Oracle Java, Oracle on UCS, Oracle OpenWorld
This week is exciting, had opportunity to sit on round table with Cisco’s largest customers on an open ended architecture discussion and their take on past, present and future. More on that some other time let’s pick up last critical aspect of High Performance Data Center design namely flexibility. Customers need flexibility to adapt to changing requirements over time as well as to support diverse requirements of their users. Flexibility is not just about protocol, although protocol is very important aspect, but it is also about making sure customers have choice to design, grow and adapt their DC according to their needs. As an example if customers want to utilize the time to market advantage and ubiquity of Ethernet they can by adopt FCoE.
Moreover flexibility has to be complemented by seamless integration where customers can not only mix and match the architectures/protocols/speeds but also evolve from one to other over time with minimal disruption and without forklift upgrades. Investment protection of more than a decade on Cisco director switches allows customer to move to higher speeds, or adopt new protocols using the existing chassis and fabric cards. Finally any solution should allow scalability over time with minimal disruptions and common management model. As an example on MDS 9710 or MDS 9706 customers can choose to use 2/4/8 G FC, 4/8/16G FC, 10G FC or 10G FCoE at each hop.
Let’s review each aspect of flexibility at a time.
Cisco SAN product family is designed to support Architecture flexibility. From smallest to the largest customers and everything in-between. Customers can grow from 12 16G ports to 48 ports on a single 9148S. They can grow from 48 16G Line Rate Ports to 192 16G Line Rate with MDS 9710 and upto 384 ports on MDS 9710. Finally having seamless FC and FCoE capability allows customers to use these directors as edge or core switches . With the industry leading scalability numbers, customers can scale up or scale out as per their needs. Two examples show how customers can use Director class switches (9513, 9506, 9710 or 9706) based Architecture for End of Row designs. Similarly customers can orchestrate Top of Rack designs using Nexus fixed family or MDS 9148S.
If they want to continue with FC for foreseeable future or have sizable FC infrastructure that they want to leverage (and have option to go to FCOE) then MDS serves their needs. Similarly they can support edge core designs, and edge core edge designs or even collapsed cores if so desired.
If customers need converged switch then Nexus 2K, 5K and 6K provides the flexibility, ability to collapse two networks, simplify management as shown in the picture below.
Customers can mix and match the FC speeds 2G/4G/8G, 4G/8G/16G on the latest MDS 9148S, and MDS 9700 product family. With all the major optics supported, customers can pick and choose optics for the smallest distance to long distance CWDM and DWDM solutions in addition to SW, LW and ER optics choices. In addition MDS 9700 supports 10GE optics running 10G FC traffic for ease of implementing 10G DWDM solutions based on ubiquitous 10GE circuits.
FC is a dominant protocol with DC but at the same time a lot of customers are adopting FCoE to improve ROI, simplify the network or simply to have higher speeds and agility. Irrespective of the needs and timeline MDS solution allows customer to adopt FCoE today or down the road without forklift upgrades on the existing MDS 9700 platforms while leveraging the existing FC install base.
The diagram above shows how customers can collapse LAN and SAN networks on the edge into one network. The advantage of FEX include reduced TCO, simplified operations (Parent switch provides a single point of management and policy enforcement and Plug-and-play management includes auto-configuration).
Another example to allow non transition less disruptive for customers Cisco has supported the BiDi optics on the Nexus product family. This allows customers to use the the same same OM2, OM3 and OM4 fabrics for 40G FCoE connectivity and still don;t have to rip and replace cabling plant.
For customer who are not ready to converge networks but want to achieve faster time to market, higher performance, Ethernet scale economies can use separate LAN and SAN network and use FCoE for that dedicated SAN .
Coupled with broad Cisco product portfolio means that customers have the maximum flexibility to tune the architecture precisely to their needs. Cisco product portfolio is tightly integrated, all the SAN switches use same NxOS and DCNM provides seamless manageability across LAN, SAN, Converged infrastructure to Fabric Interconnects on UCS.
From the last 3 blogs lets quickly capture what are the unique characteristics of MDS 9700 that allows for High Performance Scalable Data Center Design.
24 Tbps Switching capacity, line rate 16g FC ports, No Oversubscription, local switching or bandwidth allocation.
Redundancy for every critical component in the chassis including Fabric Card. Data Resiliency with CRC check and Forward Error Correction. Multiple level of CRC checks, smaller failure domains.
In next few days lets put this all together to see how customers can deploy scalable networks that allow them to Scale Up or Scale Out in a non disruptive way.
To learn more about the MDS 9148S please join us for a webinar.
“In business, words are words; explanations are explanations, promises are promises, but only performance is reality.”
Harold S. Geneen
Tags: 16 Gigabit, 16G FC, 16Gb, 16Gb Fibre Channel, 192 Port, 9148S, 9706, 9710, architecture, availability, best practices, Cisco, cloud, Cloud Computing, Consolidation, convergence, data center, Data Mobility Manager, DCNM, design, Director, dmm, FCIP, FCoE, Fibre Channel, Fibre Channel over Ethernet, IO accelerator, it-as-a-service, MDS, MDS design, nexus, NX-OS, reliability, SAN, Storage, storage area networks, switch, switching, Unified Data Center, Unified Fabric, virtualization
In my previous blog, I highlighted the need in ISV’s business transformation due to various changes in the market. Although ISVs are bound to face challenges as they shift their approach to application development, they must also be weary of the challenges that can come with other technological avenues, including cloud, analytics, mobile and social networks. The following are the top 10 challenges that I have seen ISVs struggling with in today’s market:
- Domain 1 – Infrastructure & Environment
- In today’s cost-sensitive market with tight budgets, ISVs have to decide if there is a business case to build a Cloud to run their production software or host SaaS solution in a public Cloud or hosted Cloud. There are many qualitative and quantitative factors to consider. Qualitative analysis can include new or existing software solution, security, compliance, availability, global reach requirements, IP protection, existing IT resources in-house or lack there-of, etc. Quantitative analysis can include cost per user considering cost of compute, network, storage, support, training, software license, third party integration, human resource cost for development and support, etc.
- It is easier to do the above analysis for Test environments, where you would need a large number of resources for a short period of testing time. Hence, public IaaS providers can be cost effective if there are no major concerns on Security, Compliance or IP-Protection. In such situations, ISVs can develop software using in-house environments and use public Cloud (or hybrid Cloud) for test environments.
- ISVs should consider Cattle and Pet strategy (just like a cow in a cattle where if one cow dies, it gets replaced without any big impact to cattle, a server or a VM instance in cloud should be treated the same where if one server goes down, there should not be any impact on the functionalities of the cloud solution. This is unlike a pet – or a traditional server in legacy environment – where a pet requires care and create impact if something happens to it) in architecting the software for Cloud to reach higher availability. One should not have a Pet instance that cannot go down. Instead software solution should have failover capabilities and also load balancing capabilities so any server should be replaceable just like a cow in a Cattle. Following are some generic statistics of reliability in Cloud compare to Legacy environments:
- Legacy has 99.9% reliability for Applications and 99.999% reliability for Infrastructure
- Cloud has 99.0% reliability for Infrastructure and 99.999% reliability for Application
- Domain 2 – Virtualization & Abstraction
- Evaluating if your software can live on a virtualized server or if it requires bare-metal server, can be the starting point in the Cloud journey. Not every software solution is designed to be on a virtualized server. In this case, it is a critical decision if one should redesign the software or develop it from the scratch or use container technology.
- Questions, such as: “can (and should) your software do multi-tenancy?”are also very important. This decision can lead to overall impact on how you architect your software solution and evaluate price. Ability to do multi-tenancy can lead to reduced infrastructure to run your solution and hence, possibly reduced price to end customer. One should also evaluate impact of multi-tenancy on security that is required for ISV’s vertical industry. When a SaaS application handles sensitive data, ISVs must know and document how enterprise’s sensitive data is isolated from other tenants’ data. This analysis includes data at rest and data in-transit within the ISV’s SaaS environment, as well as in-transit across other untrusted networks.
- Domain 3 – Automation and Orchestration
- Selecting the right tools for automation of policy-based orchestration, deployment and provisioning can lead to less manual steps, reduced time to setup new customers and enhanced speed to market.
- Utilizing automation for release management can lead to less errors and smaller numbers of business interruption.
- As high availability and less time between interruptions for disaster recovery are critical to keep customers in Cloud space, ISVs should have automation tools to do regular testing with simulated disaster situations to verify high availability.
- Domain 4 – Customer Interface
- Since late 1990s, with introduction of Web, ISVs are forced to decide if software should have thick client or thin client or both. Now, with ubiquitous smart phones, popularity of mobile applications and with speedier releases of upgrades on popular mobile platforms such as Google Android, Apple IOS, etc., maintaining and upgrading mobile client can be substantial additional investment.
- ISVs also need to make decisions on what should be the scope of the mobile client –
- Should it be an independent software with full feature functionality of software solution, or
- Should it be a hybrid solution where some feature functionalities are available on Mobile client while the rest is accessed remotely via web and executed in Cloud, or
- Should Mobile client just be an additional device with remote web client?
- In addition, with market trends towards integrating third party APIs to expand the feature functionalities of the software, role based identity management is critically important. Additional challenge is that ISVs have to develop flexible solution so they can adjust to different interpretation of different roles by different API providers.
- Domain 5 – Service Catalog
- With SaaS, ISVs have to plan on how to price their software solution per user but also think about how to package the software solution and make it available using web based catalog. This catalog needs to have clear use cases that are easy to understand, aligned to vertical industry needs and price competitive to match customer’s willingness to pay. Moreover, though, any inclusion of third party software solution needs to be transparent to the user; it needs to be clearly defined in the legal language to reduce liability.
- Development of such price & package is not a simple task. It is an art as one should create unique value perception for all use cases, be competitive, as well as make it easy for the user to decide and differentiate from competition to avoid price discussion instead of value. Moreover, this catalog may need to change regularly based on competitive forces and customer needs.
- In addition to developing their own catalog, ISVs must also consider how their software solution can be integrated in Partner’s catalog so they can reach broader audience. This requires considerations, such as how to price it to the value given by partner solution. This may require rethinking on the price as partner based use of ISV’s software solution may not include full feature functionalities.
- Domain 6 – Financial
- Pricing software solution using Pay-per-use model is a challenge that is different from pricing for perpetual license. Pricing needs to be based on the market’s willingness to pay, as competition is just a click away. It also requires considerations and clear understanding that ISVs may not have many months to recover R&D cost due to competitive threats. Hence, it requires clear planning on how fast ISV can get enough customers to reach a breakeven point to cover R&D, customer acquisition & operation cost.
- Compared to one-time billing for perpetual license, monthly or quarterly ongoing billing for pay-per use is a challenge and it has larger number of collection issues.
- With the popularity of social media, even clarity and simplicity of regular bill-to-customer is important. Otherwise, ISV runs the risk of having a critical blogger targeting ISV billing practices and impacting reputation and moving customer’s opinion away from ISV. Such customer opinion also provides additional ammunition to competition. Hence, a bill should have enough details that are easy to understand, yet forces customers to see the value and possibly avoid easy comparison with competition.
- In pay-per-use licensing, ISVs have to develop new strategy for revenue recognition and that can lead to impact on how sales compensations are designed.
- If software solution includes third party vendors, ISVs need to do appropriate ongoing reporting to the vendor and also understand appropriate impact for tax purposes.
- How long should ISVs let customer try software solution for free or have a promotional package is based on software solution maturity, market trends and direct competition. This decision alone can lead to high cost of customer acquisition and promotion.
- Maximizing social networks such as Facebook and Twitter to understand market trends and develop appropriate reports for business impact is critical for today’s success and require additional skills and resources.
- ISVs needs to develop intelligent reporting for customers, partners and its own management using analytics tools based on software solution. Moreover, making sense out of structured and non-structured data with variety, volume and velocity of data requires different reporting solutions such as use of Big Data Analytics. Each customer click that can span across ISV’s multiple systems and possibly multiple Cloud provider partners that are part of the solution can execute multiple transactions and produce multiple logs. Some of the key analysis that companies could consider based on business maturity to develop correlations and to make future business decisions are: log analysis (web, applications, transactions, database, IT Infrastructure, System Tracking, Errors, Intrusion detection logs), process analysis, user interaction analysis, real time alert & action analysis and historical event analysis. These solutions are not free and require appropriate in house resources such as Data scientists & Business analysts, infrastructure & software planning and investment.
- Domain 7 – Platform
- With growth of Cloud, Linux has become a very popular OS to develop solutions on. One can find many IaaS and PaaS providers offering Linux offers on cost effective bases. That said, though Linux is popular, Windows is not too far away with support from Microsoft’s Azure and few other Cloud Providers. But other Unix flavors are becoming less and less popular day by day. Hence, ISVs have to consider if their software should be migrated to Linux or Windows if they are not developed on them.
- Based on OS, one also needs to consider existing resource’s familiarity with popular application development platforms, frameworks and libraries. For example, ISVs may be able to find many resources that are familiar with Eclipse compared to other alternatives.
- Similar to OS, database plays an important role in the stability, performance and cost of the software solution. Per CPU core pricing of Oracle may require additional look when open source database like MySQL has become very stable and popular for many use cases. Many ISVs have found it to be an acceptable alternative. By the way, such consideration may lead to redesign of the software and may not be appropriate for all conditions.
- Domain 8 – Application
- ISVs have to develop a clear strategy that customers get hooked on by providing customers free or cost-effective training, or easy API based integration points for logging, reporting, identity integration, such that customers would not easily consider competition that is just a click away.
- Decide if ISV should consider languages such as C#, C++, VB, Java or consider light weight scripting language such as Perl, Java Script, PHP, Ruby or Python or both is based on familiarity of existing development team, current code, modularity of the solution and available resources.
- Large amount of source code is available via open source, and ISVs have to evaluate if it is appropriate for their development team to use it for faster time to market and also consider copy-right issues related to using such open source code.
- ISVs have to revisit their software solution to understand that it has modular design to take advantage of heterogeneous components offered by the Cloud and also leads to appropriate planning for high availability.
- Domain 9 – Security and Compliance
- As mentioned by Cloud Security Alliance for Application Security, there are four key metrics that apply for Cloud applications – Compliance and Governance, Identity and Access, Vulnerabilities and Patching, and Data Security. ISVs must ensure that needed metrics are available for Enterprise customers for their SaaS platform.
- A good hacker can take advantage of the weakness in the development language for the software. Therefore, ISV needs to establish good coding practices such as input validation, authentication, authorization, configuration management, session management, cryptography, parameter manipulation, exceptional management, appropriate protection of in-memory data, and audit & logging.
- ISV should also document following key things for their Enterprise customers:
- What Web application security standards (input validation, encoding output, preventing request forgery and information disclosure) are being followed by the ISV?
- What application and infrastructure controls are in place to isolate the enterprise’s data from that of other tenants?
- How many denial of service attacks were attempted and how were they handled?
- How do they manage identity?
- How do they encrypt data (logs, between multiple application modules, between application and database and between application and third party API based use, etc)?
- Domain 10 – Organization, Governance and Process
- Historically, software vendors are responsible for application development, feature and functionalities while customers are responsible for managing them in their own environment. With SaaS, operating and supporting is also part of ISV’s responsibilities. ISVs capability for continuous software development and with upfront considerations for operations and delivery of that software can allow capture of market opportunity faster and reduce time to get customer feedback. This DevOps software development methodology and considerations for operations is an important evolution compared to historically popular Waterfall or Agile methodologies. It is stated that DevOps methodology of software development reduces approximately 50% time as well as cost for long term operations support.
- Impact of social network is tremendous and questions such as how are ISVs reaching out to potential target customers with social networking, how to support software online, how to maintain reputation online in the face of a crisis.
- Many established ISVs have a sales force with tendency to hunt for the customers, transact the deal and leave. SaaS solution with pay-per-use licensing requires farming of the customers. In many ISV’s environment, this ongoing relationship building takes much more effort than sales is trained for, and would want to spend time per customer based on their quota size. Hence, ISVs have to plan appropriate sales strategy to keep sales force motivated.
- For many ISVs, changing Sales compensations and training sales teams to sell pay-per-use license with minimal upfront revenue have been the most difficult part of this transformation. Established ISVs have to juggle to make sure that bottom line is not impacted too much and they can achieve good growth in subscription revenue for top line growth.
- In this fast moving market with no permanent friends or foes, relationships for cooperation or competition, ISV has to continuously think who to partner with and how to structure partnership that is based on Customer value and aligned with ISV’s short & long term business strategy.
- The need to move fast to improve software and remain a step ahead of the competition has lead established ISVs to develop hybrid solutions while others SaaS based ISVs have become core business services in Cloud(i.e. Workday, Salesforce.com, google app engine etc.), and they are replacing traditional on-premises software vendors. Some ISVs have expanded their reach and capabilities using third party SaaS vendors echo systems, such as Salesforce.com.
- Existing System Integration
- Once ISV develops SaaS based solution, system integration with other ISV’s solutions, reporting needs requires modularized thinking and possibly different developer resources as not all integrations are based on simple solution such as REST API. Some still require custom API integrations that may be based on Java or C++. Moreover, such integration should also consider higher availability and scale needs for SaaS solutions. Hence, ISV builds versus what ISV integrates into using third party API has become an important question of business decisions.
- Success of ISVs does not only rely on the direct customers but also equality important are echo system partners. So ISVs also need to consider organic approach of today’s fast moving market environment and develop APIs for their key feature functionalities for partner’s to take advantage of. This is one of the very important considerations for DevOps methodology to address needs of development, operations and integration. This ability to allow someone to integrate to your software using your API (possibly REST based) as part of echo system can offer immense opportunities for ISVs, as it automatically enables you to reach a wider customer base.
In short, it the pressure to continuously adding value when competition is one click away leads to a challenge of existence for ISV and a –poses the question: should ISV continue to be an ISV, or not? Small, agile and nimble ISVs can turn fast with the market trend but that can lead to not having sufficient time to develop efficient processes and procedures. Large and established ISVs have advantage of existing customers and well-oiled operations but changing faster with the time is always a challenge. This Ying and Yang of agility to meet market demand and efficiency to run the business is core to many ISV challenges.
After saying all of the above, not everything is bad for ISV business, as more and more ISVs are coming to market with their unique flavor of SaaS solution. There are many ways to make money in today’s market, such as faster customer reach due to internet, analytics, mobile and social networks as well as , enthusiastic responses from venture capitalists to invest in “good” SaaS based solutions. ISVs that understand the challenges explained and are weary of them will surely experience a positive change in their results.
Visit Cisco Services to learn more about how converging technology trends are shaping the way IT operates and delivers services. Be sure to join the conversation, #CiscoServices.
Tags: Activate the IT Transformation, Agile, analytics, Big Data, business transformation, Cisco Domain Ten, cloud, data center, devops, Idependent Software Vendor, ISVs, mobile, network, social, software developer, Software Development Lifecycle