We don’t invoke the term innovation lightly at Cisco. As Frank Palumbo recently talked about, change is the only constant, and our data center customers need to stay in front of that change. What we’re hearing from them often centers on three critical concepts:
1. We need a common operating environment that spans from the data center to the very edge. “Edge” in this sense is used to describe the many worlds that exist beyond the walls of the data center, where the demand for computing power is inexorably growing. For service providers that can mean IT infrastructure located at the Customer Premise. For large enterprise and public sector IT teams the Edge is found in the branch offices, retail locations and remote sites where innovation is exploding with dynamic customer experiences and new ways of doing business. It’s at the wind farm and the end of the drill bit miles below the oil rig. It’s in the “fog” of connected sensors and smart objects in connected cities. And it is the handheld devices that billions of people are using today to consume and generate unprecedented volumes of data and insight, and the 50 billion people and things that Cisco estimates will be connected by 2020.
2. We need a stronger engine to accelerate core applications and power data-intensive analytics. (AKA, “you’re going to need a bigger boat”) The imperative for faster and better decisions has never been greater and the tools to extract the signal from the noise in the data deluge require big horsepower. Recommendation engines, real-time price optimization, personalized location-based offers, improved fraud detection… the list goes on in terms of opportunity created by Big Data and the IoE. All while IT continues to deliver the core applications -- that keep business running – uninterrupted and faster than before.
3. We need a common operating environment that spans traditional and emerging applications. Complexity is the bane of innovation and the bane of IT. In addition to the familiar workloads, which are well understood in terms of bare metal scalability and virtual encapsulation, there is growing use of applications architected for massive horizontal scale. In-memory, scale up analytics are being utilized right alongside cloud-scale technologies like MapReduce to tackle different elements of business problems in different ways. Very different architectures, with very different demands on computing infrastructure. The conditions for complexity loom. Will a hero emerge?
When UCS was born it shook up many of the fundamental assumptions of what data center infrastructure should be expected to do and what IT could do to accelerate business. With this launch, history repeats itself, as we work to help customers future proof the data center for change tomorrow and transformation today. Our development team has taken the next stride in the journey of re-inventing computing at the most fundamental levels, to power applications at every scale.
I hope you will join us for the event on 9/4 to see how we’re taking our strategy forward in the data center. We have a bit of a baseball theme in the launch since we’re delighted to be joined by Major League Baseball’s Joe Inzerillo at our event in New York. So follow the conversation at it unfolds over coming weeks with #UCSGrandSlam and #CiscoUCS. The bases are loaded.
It’s time to dust off your most comfortable shoes, pack your spare battery packs, and warm up your throwing arm--VMworld 2014 is almost here. As always, the Cisco Data Center team has a lot going on both on the show floor and off. Here’s a quick guide to some of the community highlights for those attending and those watching it all unfold.
Conference hair? We have your solution. Visit us at Cisco Booth 1217 for your #CiscoUCS hat. Tweet a selfie and enter our raffle!
Sunday, August 24
8-11 am: vBreakfast
What better way to get to know the community than over breakfast at Mel’s Diner? Join #CiscoChampion Shane Williford and many others in this yearly tradition of carbo-loading for an action-packed day.
1-4 pm: Opening Acts
This new addition to kick off the community learning at VMworld is brought to you by the VMunderground group in partnership with vBrownBag, both of whom Cisco is sponsoring this year. Learn about topics spanning tech and professional development in this informal panel sessions.
3-5 pm #v0dgeball
For the 2nd year in a row, Cisco is the proud sponsor of Team CloudBunny at this annual charity event. Exactly what it sounds like, this is the time of year where smack talk is encouraged and a year’s worth of glory is earned. All proceeds benefit Wounded Warrior Foundation. So don a pair of ears, or just come out and prepare to cheer. Suggested donation is $5 for fans.
Yes, it’s an actual charity dodgeball match! Come out to donate and cheer us on!
8-11 pm #VMunderground
This annual tradition is bigger than ever! Come out to meet your colleagues at this community-backed event. Conveniently located right across from Moscone, it’s the perfect time to meet old friends and connect with new ones. We’ll be there with various giveaways (did someone say #vBacon?). Be sure to follow @CiscoDC this week for a chance to win one of the limited supply of #VMunderground wristbands available.
Tuesday, August 26
8-11 pm #vBacon
Back for the 3rd year, #vBacon is bigger and more bacon-filled than ever. If you’ve not yet registered, do so today for the VIP entrance into the community party where everyone knows your Twitter handle. Complete with caricaturists to capture the moment, locally themed food and drink, and lots and lots of bacon. Accept no imitations.
The one and only #vBacon happens Tuesday night! Join us!
In between the social activities, there are great Cisco sessions, demos, and #EngineersUnplugged being shot at the Cisco Booth 1217. Also, we’ll be in the Social Media Lounge and on the vBrownBag stage. For a complete listing of learning opportunities, here’s a Full Cisco at VMworld Event Schedule. We look forward to connecting with you!
For those watching from home, you can keep up with the news by following any of the hashtags above, and also #CiscoUCS, #CiscoACI, #VMworld.
One thing that I frequently hear when speaking with our data center customers is how the application landscape is in a constant state of accelerated change. Demands on the IT department have evolved rapidly over the past few years, compelling many customers to transform their operations with virtualization and cloud computing. Today’s challenges include addressing the ever-expanding scale of cloud; processing analytics for the data-intensive workloads generated by the Internet of Everything; and deploying and managing distributed edge-scale computing for smaller, more remote IT environments.
Rather than trying to anticipate every data center trend, staying ahead of the curve for our customers is about having the ability to innovate when needed. In other words, to be prepared for the data center of the future, the application infrastructure needs to be “future-proofed” for whatever comes next. Future-proofing the data center means having business agility, which in turn translates into application agility.A future-proofed infrastructure employs a common operational model among the application, network, security, and cloud architectures. It delivers agility through simplified operations and assured performance. At the same time, it’s able to scale as more users create information in new ways—and as organizations strive for deeper intelligence, faster decisions, and solutions that offer a competitive edge.
Five years ago, we shattered convention and transformed the data center industry by bringing networking, computing, and storage together into a single platform. Since then, we have delivered results to more than 30,000 Cisco UCS customers, and we recently achieved the No. 1 in the Americas market position for x86 blade servers.
Industry analysts and our data center clients tell me that Cisco data center solutions position IT managers for success by helping to future-proof their application infrastructure. On September 4, we’ll share how we continue to be focused on innovation by announcing the broadest offerings of new Cisco data center technology since the launch of UCS in 2009. I invite you to join us to learn more about how Cisco and its partners will help customers achieve desired business outcomes with the Cisco Unified Computing System.
Now get data center assurance for UCS integrated infrastructures and tie application performance to physical and virtual infrastructure performance.
You can achieve deep granular visibility into UCS components to optimize resources and deliver better service levels to customers without having to resort to multiple tools and “swivel-chair” management.
Moscone Convention Center-South Hall, San Francisco, CA
Sunday, August 24: 4:00 p.m. – 7:00 p.m. (Opening Reception)
Monday, August 25: 11:00 a.m.-6:00 p.m.
Tuesday, August 26: 11:00 a.m.-6:00 p.m.
Wednesday, August 27: 10:00–5:00 p.m.
Cisco UCS Performance Manager delivers capacity and performance management for Cisco UCS and integrated infrastructure network and storage devices. Just click on the device or the path and see the real-time performance metrics from the main dashboard.
Based on technology from Zenoss, this Cisco solution delivers granular device monitoring from a single customizable console. Cisco UCS Performance Manager uses Cisco UCS APIs and other native APIs and interfaces to collect data from UCS Manager and integrated infrastructure end points to display comprehensive information about all UCS infrastructure components.
Using Dynamic Views you can view the integrated infrastructure elements that an application is using – right now. They’re kept up to date by configuration change events from VMware and UCS and accurately reflect the infrastructure resources used by each application.
You can easily spot where an error is affecting an application by examining the event rainbows of the components. With added benefits for VMware administrators: UCS Performance Manager gives you the ability to map virtual resources that include vSphere hosts, vSphere defined datacenters, vSphere VMs and endpoints. So, no matter how the application is defined (logical, physical or virtual), from the blade to the switch, you can dynamically see and drill down into affected components for one-stop troubleshooting.
We are also presenting an overview of UCS Performance Manager with a live Q&A at the Cisco booth. Some of the benefits we will be discussing:
We will show how UCS Performance Manager provides deep visibility for service profiles, chassis, fabric extenders, adapters, virtual interface cards, ports, and uplinks for granular data center monitoring.
How you can use UCS Performance Manager to maintain service-level agreements (SLAs) by managing optimal resource allocation to prevent under-provisioning and avoid performance degradation.
You can define component or application-centric views of critical resources; you can monitor SLA health and performance from a single console, eliminating the need for multiple tools.
Mark your calendar for these VMworld speaking sessions:
“Performance and Capacity Management for Cisco Converged Infrastructures” Tuesday August 26, 2:00pm
And, at 3:30pm on Tuesday, Mark Balch, Director Product Marketing and Raju Penmetsa, Principal Engineer at Cisco will highlight UCS Performance Manager in their breakout session: “Management and Automation for UCS Integrated Infrastructure”.
In this week’s episode of Engineers Unplugged, we welcome for the first time (and not the last) guest host Janel Kratky (follow her @jlkratky)! She’s hosting Jason Pfeifer and Glue Network’s Gregg Wyant as they discuss onePK and how to apply it to the real world. You don’t want to miss this one, it ends with a Glunicorn.
If you would like to become Internet Famous, and strut your unicorn talents, join us for our next filming session at VMworld 2014. Tweet me for details!
This is Engineers Unplugged, where technologists talk to each other the way they know best, with a whiteboard. The rules are simple:
Episodes will publish weekly (or as close to it as we can manage)