Today , I met Chandra Jacobs, Product Marketing at EMC to talk about her experience at Cisco Live 2013 in Florida and the solutions she presented.
Chandra – Can you introduce yourself ?
I love creative and challenging projects in the emerging technology product space. I have a background in technology, innovation, and product development, especially as applied to web and mobile development, but have recently expanded into content marketing and digital marketing.
In my role in product marketing at EMC, my specialties are Backup and Recovery Solutions for highly virtualized, converged environments (like the VCE Vblock System) as well as “Cloud Backup as a Service “(BaaS) for Service Providers, Outsourcers, and Systems Integrators. I am active on social media, often tweeting from @EMCBackup as well as @therestlessroad, and write regularly for TheBackupWindow.emc.com, the Backup Recovery Systems Division blog
Sounds that you had a lot of fun at Cisco Live , but you also have been pretty busy ?
Yes ! With over 20,000 show attendees, Cisco Live was all about the power of networking. I hope you enjoyed the play on words—I particularly think it is clever, considering the theme of the conference as well as the value attendees, partners, and customers get out of interacting and connecting with one another.
Representing EMC Backup Recovery Systems here at Cisco Live, I witnessed first-hand exceptional collaboration between EMC partners around booth activity, social media promotion, and product expertise. VCE is the perfect example. In fact I counted up to 4 VCE Vblock Systems on the show floor !
At the EMC booth, the VCE booth, the Cisco Data Center and Cloud booth, the VMware booth !
Not only is that a lot of exposure for a great product, but it also shows the level of commitment and support the partner companies have in making the Vblock System a success.
So in this spirit , how does your team contribute to the success of the Vblock System ?
Welcome to another episode of Engineers Unplugged! This week features Cisco’s Andrew Levin (@AndLevin) discussing the use cases for FCOE with Nexus IS’s Paul Sferratore (@MadItalianATL). This is a detailed and nuanced debate of the pros and cons based on a variety of scenarios from large-scale to smaller deployments.
Listen in and let us know what you think about efficiency and cost savings:
Andrew Levin and Paul Sferratore show off their unicorns. Do not try this at home.
Welcome to Engineers Unplugged, where technologists talk to each other the way they know best, with a whiteboard. The rules are simple:
Episodes will publish weekly (or as close to it as we can manage)
At this year’s Hadoop Summit 2013, I presented on the “The Data Center and Hadoop” which built upon the past two years of testing the effects of Hadoop on the data center infrastructure. What makes Hadoop an important framework to study in the data center is that it contains a distributed system that combines both a distributed file system (HDFS) along with an execution framework (Map/Reduce). Further it builds upon itself and can provide other real-time or key/value stores(HBASE) along with many other possibilities. Each comes with its own set of infrastructure requirements that include throughput sensitive components along with latency sensitive components. Further in the Data Center, understanding how all these components work together is key to optimized deployments.
After studying many of these components and their effects, the very data we were alanyzing became a topic of a lot of our discussions. We combined application performance data, application logs, compute data AND network data to build a complete picture of what is happening in the data center.
With the advent of programmable networks (aka “Software Defined Networking”) it is not only important to make the network more application aware, but to also know where and how to analyze and make the right connections between the application and the network.
Businesses and organizations are increasingly turning to private cloud delivery models to address their most pressing business and technology challenges. Next week, at the Microsoft Worldwide Partner Conference 2013 (WPC) in Houston, channel partners will be able to speak with Cisco executives and consult with Cisco experts, to learn how Cisco and Microsoft have teamed to provide integrated solutions for Microsoft Private Cloud. These validated solutions create opportunities for partners to: increase revenue; accelerate their customer’s journey to private cloud; and enable repeatable deployments.
From the outset, Cisco Unified Fabric has been ahead of the curve and ahead of the market in its innovation and the value that it brings to Cisco customers. Its introduction brought about a profound shift to data center fabric: unification of the IP and storage networks. Today it is foundational – a primary building block for cloud-based, virtualized data centers, providing architectural flexibility and consistent networking across physical, virtual, and cloud environments.
Customers know this too, as evidenced by Cisco’s continuous leadership in this market maintaining the #1 market share for Data Center Ethernet Switching with over 70% of the market*, and #1 in FCoE SAN Switching with 77% of the market**.
Cisco also announced the vision for our revolutionary networking architecture with Application Centric Infrastructure. Yet again, we are evolving our infrastructure to help IT departments dramatically simplify how they provision their data center resources (networking, servers, storage and services) that are critical to the performance of their applications. As we heard from Padmasree Warrior, “the Application Centric Infrastructure will give our customers the agility to deliver applications to end-users where they want, when they want, and to any device they want -- securely, rapidly, and at a lower cost.”
We continue to innovate as no other IT company does, providing the vision and technology to transform the data center. Tomorrow starts here.
*Source: Infonetics, Q1CY2013 DC Network Equipment Report **Source: Dell’Oro, SAN Switching, Q2CY2013