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Timing Your Blog Posts

When done properly, blogging is probably one of the best things you can do to engage customers and prospects, positon yourself and your company as a thought leader in your respective industry, and increase the SEO of your web site. But timing matters. Depending upon the goals you’ve associated with your blog, the timing of your posts can go a long way in helping you to achieve your objective. 

Let’s say that you want to position yourself as a thought leader in your industry. Getting traffic to your posts is very important in reaching this goal. Based on the data and analysis  from Dan Zarrella (@danzarrella) and HubSpot, you may want to make sure that you’re posts are live on Monday.

If you’re looking to drive engagement with your customers and prospect, the number of comments you  receive on your posts is one way to measure this. Surprisingly, posting on the weekend may help to drive comments. According to this data, posts done on Saturdays receive the most comments. Clearly, your content has to resonate with your target audience at some level, but if you’re goal is around engagement, why not try posting on the weekend and see if your comments increase?






And if SEO is your focus inbound links are like treasured gold.  To drive more inbound links try posting on Mondays or Thursdays seems to drive the most inbound links according to this data.


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Email Marketing & the Science of Timing

Email marketing continues to be a preferred communication medium in B2B Marketing. Using real data, Dan Zarrella provides the information we need to maximize the effectiveness of our email-based campaigns and communications. I have actually used several of the key takeaways from this data to increase the open and click through rates of external Cisco communications. Use the following data to find the best days and times to maximize open and click through rates for your own communications. 

Data is from the great work done by Dan Zarrella (@danzarrella) and HubSpotDownload detailed slides from the webinar by Dan Zarrella for  a more indepth look at the science of timing for email marketing. Infographic created by KissMetrics.

Download a PDF of this infographic here

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