SXSW has become an increasingly important event for the media and entertainment industry. The numbers themselves are telling—the show has had five+ years of double digit growth, and organizers said there was a 40 percent increase in registrations for the interactive portion this year compared to 2010. On the music and film side, organizers said that last week, the city of Austin, TX saw 2,000 bands perform on 92 stages, and there were more than 275 film screenings.
While the conference and festival’s increased prominence brings more eyeballs, it also means it’s harder to stand out from the crowd. Brands need a strong online presence to create interest and drive audiences to their physical events.
Unless you’ve been living under a rock (and not listening to rock) for the last 24 years, you’ve probably heard of the annual South by Southwest Music + Film + Interactive Festival held in Austin, Texas every March. This fast-growing show attracts a crowd of 35,000+ people who are there to look at the best in original music, independent films, and emerging technologies. We’re excited that the Cisco Media Solutions Group (CMSG) will be participating in force this year, not only by showcasing Cisco Eos-enabled sites at our booth, but also by getting involved in one of the most anticipated shows at the festival: Killers, Lasers, Papers!
At 8 p.m. on Thursday, March 17, Grammy-winning artists Cee Lo Green, Lupe Fiasco, and Wiz Khalifa are coming together at La Zona Rosa to deliver a performance that is sure to steal the limelight at SXSW! Presented by Atlantic and Elektra Records, Killers, Lasers, Papers is an event that you won’t want to miss, and now you have no excuse for missing it. Why? Because the full event will stream live to a global audience from the Cisco Eos-powered site www.killerslaserspapers.com, as well as each of the artists web sites. Not only will you be able to watch the show live from your computer, or Internet-enabled TV, the event can also be viewed from your tablet or smartphone. Read More »
Year end is a natural time to sit back and take stock of what you’ve achieved throughout the year. As we jotted down some accomplishments for Cisco Eos in preparation for this year’s annual pilgrimage to the Consumer Electronics Show, I realized how busy 2010 was for the Cisco Media Solutions Group and the Cisco Eos social entertainment platform.
Traffic across the Eos-powered sites continues to grow and we’re now averaging 3.6+ M unique visitors and 15 M Page Views per month. We saw a 20+% spike in November as a couple of sites made big content pushes going into the holiday shopping season. Good news is that our Unified Computing System (UCS) based data centers continue to handle both the growing and dynamic traffic with minimal downtime.
The product and engineering teams continued to crank out features with 10 software releases taking place in 2010 that represented more than 300 individual features and enhancements. Some of the big accomplishments include:
Internationalization — a big development focus for Eos in 2010, customers can now localize the content and language for a site and manage it from the common Eos administrative application.
Audience and media analytics — to help customers optimize the value of their sites, we now delivered detailed Audience and Media consumption analytics in the platform. This is a first step in adding value through the interactions data available in Eos.
Bulk management tools — most homegrown media platforms don’t effectively scale beyond 15-20 sites because of the difficulty of maintaining and upgrading all of those sites. The common administrative interface for Eos helps with some of those issues, but we also know we need to make it easier for customers to manage and grow all these great sites they’re launching. To that end, we’ve delivered some of the bulk management capabilities customers need, but we’ve got a lot more we’ll be looking to build in the future.
The list of what happened in 2010 could go on, but we’re going to save some of that to share with you at CES and in the coming weeks. Thanks to all of our customers, partners and readers of this blog for a great year.
If you haven’t already seen it, be sure to check out this video of CMSG SVP and General Manager Dan Scheinman for his perspective on trends in the media industry through 2010, and the increasing importance of social entertainment solutions like Cisco Eos in helping media companies grow the value of their online brands.
Cheers, and we look forward to continuing the conversation with you in 2011.
How do you find out about new TV shows, movies, and bands and artists?
At the Bandwidth Conference (a digital music trade show), a few months back, we captured some conversations about ‘how content finds you’, in this case, how you find new music. Jac Holzman, the visionary founder of Elektra Records(read a Cisco blog post about Holzman and the 60th anniversary of the label here), was asked if it’s a bad thing that technology has lowered the cost of recording, thereby allowing hundreds of thousand more musically inclined people to make records. With so much new music being released, isn’t so much of it just mediocre music? For instance, going online to sift through hundreds of blogs, unknown artist sites, music discovery sites like the Hype Machine and recommendation services like Pandora – is it worth all that time to find good new music? Holzman offers that record labels themselves, like Elektra (see the Cisco Eos powered site for the label here), are one of the best platforms to discover new quality music – he explains ..
When it comes to discovering new music, what if you don’t have a favorite record label or radio station, to be your ‘first filter’ as Jac Holzman calls it?