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What to Do If You’re Drowning in the Sea of Social Media

June 14, 2012 at 8:14 am PST

If you’re a social manager trying to weather the storm all by yourself, at some point you have probably yelled (or will yell) for a life vest. Your life vest can come in many shapes and sizes. And help may be closer than you think. In the context of social media, a life vest can be budget, executive support, an army of employees (whose  main job is not social media) ready to engage with you, or a combination of the above. For the purpose of this blog post, I’m going to focus on building employee engagement.       

The Framework

 I’d like to offer up a framework to those of you that are looking to mobilize your employees. Read More »

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8 Fab Topics in 8 Hours: “Social Enterprise” Day 1 Agenda #SMWSF #SMWCisco

February 1, 2012 at 6:30 am PST

Cupid has worked his magic and helped us bring together some awesome speakers for our February 14th Social Enterprise Day at Social Media Week. Check out our full agenda and information on how to register.  All times are in Pacific Standard Time.

8:00 – 8:55 Networking Breakfast

8:55 – 9:00 Welcome

9:00 – 9:50 Executive Dialogue: Social Media through an Executive Lens
Cisco executives, Carlos Dominguez and Sheila Jordan will share their perspectives on social media adoption. Carlos will tell his story on how and why he has become an avid social media user and Sheila will take you behind the firewall. She will highlight how you can prepare your IT organization to help drive adoption of social media and collaboration technologies. This dialogue will focus on understanding how a company can embrace social media at the executive level while protecting its intellectual property.

Dialoguers: Carlos Dominguez (@carlosdominguez), SVP, “The Tech Nowist”, Cisco and Sheila Jordan (@CiscoSheila), SVP, Communication and Collaboration IT, Cisco
Moderator: Karen Snell (@kcsnell), Social Media Communications Manager, Cisco

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10:00 – 10:50 Cisco’s Social Media Journey
This presentation will give you a sneak peek into Cisco’s social media journey, best practices, innovations and lessons learned over the years. Jeanette will also give you some tips on how to set up and scale your social media center of excellence based on Cisco’s center of excellence model. 

Presenter: Jeanette Gibson (@JeanetteG), Senior Director, Global Social Media and Digital Marketing, Cisco

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11:00 – 11:50 Panel: The Road to Becoming a Social Business
This panel will explore the framework for becoming a social business and offer perspectives on social content strategy to create great stories. This session will address questions on how to scale your social efforts across your company and globally, and will leave you with some practical tips and lessons learned. 

Moderator: Michael Brito (@britopian), SVP, Social Business Planning, Edelman Digital
Panelists: Read More »

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General Motors: GM’s IT Network Drives Business Success with Cisco. Executive Perspectives Part 3

December 21, 2011 at 1:01 pm PST

Check out this part 3 of our Executive Perspectives series. Here we follow on from Part 1: Executive Perspectives and AkzoNobel – Manufacturing Industry CIO/CXO Special – Part 1, and  Part 2: Executive Perspectives Part 2 – Toyota Streamlines Business with Cisco, and look at how another of Cisco’s customers in the automotive industry has partnered to gain real business benefits. The video about GM”s  IT Network Drives Business Success is on the Cisco News Site (click link here). The YouTube Video below is the fun Superbowl ad!

Here I talk about a case study prepared by Mainstay Partners LLC, an independent consulting firm, who interviewed with the manufacturer’s executives, IT executives and IT planning personnel. The case study looks at GM’s Cisco-based Plant Floor Controls Network (PFCN), and found out the following about what it is, what it does, how it help’s with General Motor’s Business challenges, and where GM goes from here. Read More »

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Executive Perspectives Part 2 – Toyota Streamlines Business with Cisco

December 14, 2011 at 2:25 pm PST

Check out this part 2 of our Executive Perspectives series. Here we follow on from Part One: Executive Perspectives and AkzoNobel – Manufacturing Industry CIO/CXO Special – Part 1, and look at how one of Cisco’s customers in the automotive industry has partnered to gain real business benefits.

A well-known brand and Cisco customer

Following the economic turbulence of the “Great Recession,” Toyota felt the need to improve its revenue structures. These earnings are directly linked to advanced work performed by knowledge workers in areas such as research and development on new cars, production, and sales. Toyota also wanted to shorten its product time-to-market to maintain its competitive market lead. The firm turned to the Cisco Internet Business Solutions Group (IBSG) to help Toyota determine where improvements could be made and how to implement them.

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Executive Perspectives and AkzoNobel – Manufacturing Industry CIO/CXO Special – Part 1

November 29, 2011 at 4:44 pm PST

I feel I should tell you first of all that I wrote this blog on an Airplane. I also connected into a WebEx meeting and met up with my fellow Cisco employees to talk about Industries and find out what was going on in San Jose whilst I was in the air somewhere between San Jose and Dallas. I surprised my wife by calling her via my laptop and saying ‘Hi’!

This is therefore our first Cisco Manufacturing Industry blog written and published whilst flying. Wow, we’ve come a long way since I was a trainee!

Anyway, I’m actually more excited that I don’t have to stop blogging and can bring you the news of a great video reference that Cisco collaborated with AzoNobel on:

In the video AkzoNobel’s CIO, Pieter Schoehuijs describes how converging technologies empower an integrated supply chain. As a 14bn Euro concern operating in over 80 countries worldwide, they are the largest paint and coatings company in the world, and a leading producer of specialty chemicals.

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