In an age where we routinely view content on our STBs, laptops and handheld devices, service providers are revisiting a fundamental issue – how to define their subscriber base. For decades, subscribers have been associated with the STB sitting in their homes. But as subscribers watch content on an ever-broader range of devices, that model is creeping into obsolescence.
Cisco’s Videoscape Identity Management platform offers service providers a means of managing subscribers that reflects the new reality. The model is oriented toward the subscribers themselves; the devices they use for viewing are no longer integral to their identity. Conceptually untethering subscribers from their devices has a liberating effect on the user experience: the content they have on one device can be viewed on another, and as far as subscribers are concerned, it matters not all at what that device is, what room of their house it’s in, or even where in the world they are. They can even pause what they’re viewing on one device and resume playback from the exact same point on a different device.
Looking at things from a service provider perspective, the newfound ability to target subscribers individually on any device opens a world of monetization opportunities, either by providing entirely new services or enhancing existing features. Below are six new features service providers can offer subscribers as a result of this shift: Read More »
This year for Christmas my wife gave me the wonderful gift of membership to our local gym, and in addition, a discounted gift pack of 8 personal trainer sessions. My first reaction was to be offended by the gesture until I gazed at the sincerity on her face and the “keg” below my chest. So, instead of wallowing in self pity. I proceeded to pull out and dust off my 1998 Brooks track shoes, my knee high athletic socks and my 2000 Los Angeles Laker’s Championship head band, and proceeded to walk out the door on my quest for a new and improved six pack.
How does this story relate to manufacturing? Well let me explain.
I did not make it out the door before my teenage daughter glanced at me, chuckled and stated, “Dad. Where are you going with that outfit? And where did you get those shoes!!!”, “You need some new “stompers” (translation for the tweet challenged generation…new shows. Oh and I needed the translation.) She directed me to the NikeID website to find some new “stompers”
Nike -- Custom Solution
Global manufacturing stalwarts like Nike and Harley Davidson are re-engineering their plants to address the growing trend of custom “productization.” Where customers can personalize and customize their product with unique detail and style. Customers end up paying a little more for this service, but in many instances it turns out to be more reasonable than exclusive branding. Is Custom Automation the new craftsmanship of the 21st century? If so, what is required to implement this new paradigm into a viable business and operational reality -- a sort of Industrial Intelligence? Read More »