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The Customer Experience: The New Gold Rush (Part 1)

There was a time when making good products was sufficient to succeed in the business world, but that is no longer the case. While making good products (or services)—things that people want and value, of a quality they expect and at a price point they are willing to pay—remains essential to the value proposition, it’s just table stakes today. What customers want are “experiences.”

So what is an “experience,” and why are customers’ expectations of that experience different from those of the past? Read More »

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The Intelligent Network Delivers the Cloud

We are proud of our customers and their success in the marketplace. They are changing the way business is done by providing scalable, enterprise-grade, secure, and affordable cloud solutions. By tying together the Unified Data Center with the Cloud Intelligent Network and applying Applications and Services on top as end-to-end solutions, these cloud providers are delivering differentiated services with high-level SLAs necessary for end-users’ strategic applications. That’s what US Signal is doing for their customers.

But for some more background, last week at Structure, the conversations swirled around how to handle Big Data, the future of software-defined networking, data center compute technology, database and programming types, and open versus proprietary. Two of our CloudVerse customers, Terremark and SunGard both had strong booth presence and Terremark also had a packed presentation delivered by Jim Anthony, VP, Tier II Solution Architecture Team. Compared to last year, there was a stronger agreement that cloud providers are fully capable of providing public or virtual private cloud services with trust, scalability, and affordability, instead of companies taking on cloud internally by themselves. There are many needs for cloud services out there and that means there are opportunities to provide a differentiated service.

As such, with data usage increasing exponentially, it’s clear how important the network is for connecting the many clouds out there. Let me explain how US Signal is leveraging their expertise with an end-to-end delivery network to success in cloud. Read More »

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IT As Business Strategist

Poll us—any of us, whether customers, partners, or Cisco. We’re all experiencing the same thing: We’re at a point where technology is enabling a pervasive computing and collaboration experience for end users. It’s the “era of engagement”—and it’s fundamentally changing expectations for the end-user experience, just as it’s  changing expectations for business – how we do business, operate business and grow business.

Big End User Demands

Recently a customer CIO described how he delivers IT to his company: “When it comes to technology, we have to go where the users are. Technology must be intuitive, user friendly. Our employees choose technology based on what works. I run behind them and try and plug in the support they need to use it.”

Today, employees want their Sunday experience at work on Monday. They’re much more mobile in how they run their lives, communicate, share information and collaborate—and they expect the same on the job.

Consider these facts:

Read More »

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Welcome to the New Cisco Perspectives Blog!

Welcome to the new Cisco Perspectives blog.  This new blog features real Cisco customers as they share their Cisco experiences with you.

The customer stories found in the Perspectives blog span a breadth of Cisco technologies, products, and services, and provide additional insights into Cisco business solutions.

Your voice is important, too! We hope you will become an active participant in and visitor to the Perspectives blog. As our customers relate the important role Cisco plays in their business, we encourage you to ask questions, share content, and add your own perspectives.   Looking forward to hearing from you!

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Keeping Your Future in Mind As You Invest in Enterprise Collaboration Solutions

Both mid-sized and large enterprises know the value of employee collaboration to increase productivity and give the business a “leg up” on its competitors. As more businesses make sizeable investments into collaboration technology, it’s important for them to select products and services that not only meet their unique needs but also encompasses a comprehensive solution from the ground up that caters specifically to increasingly mobile employees.

Today, Sprint announced the availability of Sprint Complete Collaboration, a bundled service that gives customers a full UC solution that can be quickly and easily deployed over an all IP network. This Sprint solution is based on Cisco’s Hosted Collaboration Solution which gives partners, including service providers and integrators, the ability to deploy multiple collaboration applications on one server in a virtualized environment and then host those applications for multiple client organizations. The solution is designed to be run from partner data centers.

What does this mean for the end users who are increasingly on the go? It means being able to access collaboration applications from any device (smart phone, laptop, tablet -- you name it) anywhere at any time. It’s instant collaboration designed for today’s distributed enterprise; a feat that is best achieved when an organization opts to deploy a collaboration solution that -- at its foundation -- is keeping the bigger picture in mind: that these days, employee collaboration is no longer bound by “office walls.”

Sprint’s news validates the demand for a collaboration solution that allows service providers to leverage their own infrastructure to differentiate and drive fixed mobile convergence. We announced this new feature last December with new mobile features to HCS. As one of our first customers to announce availability of this feature, we are thrilled to see that the market is seeing the value of extending this feature to their subscribers. Read More »

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