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On Demand: Boost Revenue, Build Loyalty in Your Retail Venue

Cisco Connected Mobile Experiences is a new solution that helps enable retail organizations to use Wi-Fi location services to deliver engaging store experiences and generate valuable shopper insights. Our industry-specific webinars so far break down use cases for Connected Mobile Experiences for airports/transportation and retail..with  more coming soon.

Our latest CMX webinar on demand is specific for retailers: “Boost Revenue, Build Loyalty.”

View this 45-minute on-demand video webcast to learn how to captivate your shoppers with new mobile apps supported by Cisco Connected Mobile Experiences. Discover how real-time location intelligence from your wireless network can enhance customer loyalty, improve store operations, and help you:

  • Deliver a personalized in-store shopping experience that increases customer intimacy
  • Provide important information at critical purchase decision points Read More »

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Technology for Quality of Life – Wireless enhances community living

Mobility_LeadershipPresbyterian Communities of South Carolina (PCSC) is a not-for-profit organization that operates a network of retirement communities. With nearly 800 residents across five locations, PCSC needed to collaborate and enhance their IT network to better connect residents, their guests, and secure business needs such as patient monitoring, marketing, and fund raising. Read More »

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Cisco CIO Summit 2012: Starting with the customer, and ending with IT in mind

We’ve all heard the sayings “put the customer first” and “the customer is always right.”  According to Forrester Research, the days of manufacturing, distribution, and information being the primary ways successful companies dominate their industries are gone, and the new “age of the customer” is here. Newly empowered, informed, and demanding buyers are radically redefining the conversations, strategies, and planning of top IT leaders around the world. This year at the CIO Summit hosted by Cisco, I had the privilege to engage with seventy-eight Chief Information Officers from large enterprises and organizations who shared similar sentiments. 

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SIO Portal: Tell Us What You Think!

The Cisco Security Intelligence Operations (SIO) Portal is the primary outlet for Cisco’s security intelligence and the public home to all of our security-related content. This content ranges from Event Responses () to IntelliShield Alerts () to Cisco product Security Advisories (). The SIO Portal is intended to be the first place you visit when looking for security information from Cisco.

Customer input is very important to us. With this in mind, we’ve launched two new customer listening tools on the SIO Portal: an enhanced feedback mechanism and a short six-question survey.

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Advocacy: Your Brand’s Ultimate Best Friend

September 17, 2012 at 8:55 am PST

Advocacy is a term we have been hearing more often in the recent years. It’s not a new term but one that has been reinvigorated in the context of the online world. Social media is playing an increasing role in the purchase cycle, resulting in more focus on post-purchase engagement on the web.

The Customer Journey Has Evolved:

The post-purchase phase is a key component in building brand loyalty and advocacy. I have borrowed the following graphic to show the evolution of the online customer journey: Read More »

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