Bowdoin College is a liberal arts college based in the town of Brunswick, Maine. It houses 1839 students in about 100 buildings and offers 33 different majors and 4 minors. The Bowdoin IT Team are pioneering in nature as would be expected from the state whose motto, “Dirigo”, translates to “I lead”; adopting bleeding-edge best-in-class technologies to provide the optimal connected experience for students, faculty, staff and guests. This is counter-balanced with pragmatism in phasing the roll-out of these services.
This next generation pervasive WLAN network enables students to collaborate with each other anywhere on the campus and with the teachers in the classroom. In the previous blog in 2012, we described how Bowdoin upgraded to 3602 Access Points and used the innovative CleanAir technology tie-in with Event Driven Radio Resource Monitoring to optimize WLAN coverage. They also adopted the Cisco Prime and ISE 1.2 for manageability and consistent wired-wireless Policy respectively. In this blog, we will cover more details about the recent upgrade of the Wireless LAN Controller from the previous model WiSM to the new model 5760 and describe highlights of our conversation with Jason and Trevor about the WLAN deployment itself.
Read More »
Tags: bowdoin, Cisco, cleanair, college, customer, deployment, education, higher education, IPv6 in WLAN, IT, next-generation, roll-out, rollout, services, technology, university, wi-fi, wifi, wireless
Revenue-generating marketing, customer buying patterns, and social selling are a few of the topics I talked about recently with Glenn Gow of Crimson Marketing. I’m pleased to share these excerpts from our conversation and invite you to listen to the podcast.
Glenn: Why don’t we start with this concept of revenue-generating marketing, and tell us a little bit about the journey that you’ve been going through.
Karen: I wanted marketing to be viewed as a revenue center versus a cost center, because then it becomes a very different discussion about the value, the role of marketing, and the investment that a company is willing to make.And frankly, in some cases, marketing should be seen as a cost-to-serve model in terms of where marketing can lead the generation of demand, particularly with customers in the mid-market and with our partners.
Glenn: Can you talk a little bit more about what revenue-generating marketing really means? Read More »
Tags: Big Data, Cisco, customer, Karen Walker, marketing, midmarket, partner, revenue generation marketing, social
Today is the final day of a very busy and successful Cisco Live Milan 2014. Read my initial observations from the event earlier this week.
As the event draws to a close, lets look at some of the location analytics available via Cisco’s Connected Mobile Experiences solution (CMX) and perhaps try to answer some of the following questions about the event.
For this I will just focus on the World of Solutions Show floor -- approximately 800,000 sq feet in size, and containing all the Cisco Booths and the partner displays.
- How many people actually visited the world of solutions?
- How many people did the different Cisco Booths attract?
- Where was the busiest part of the show floor?
These and other insights can be derived from looking at the business intelligence that emerges from CMX. Read More »
Tags: #CLEUR, analytics, business intelligence, ciscolive, cmx, controller, crowding, customer, data, deployment, device, dwell time, early adopter, event, heat map, insight, lbs, location, location based services, location services, location-based, mobile, mobility, mse, network, operation, services, solution, technology, visitor, wi-fi, wi-fi location, wifi, wifi location, wireless, world of solutions, wos
Cisco Live Milan 2014 kicked off this morning with an opening keynote by Rob Lloyd. During the session Rob shared Cisco’s vision of the Internet of Everything, and explored the industry trends and technologies that are making that vision a reality. One of these areas is enabled by Cisco’s CMX solutions and our growing ecosystem of partners.
To illustrate how this vision is becoming a reality, a CMX demo was shown on stage. The demo related to a wine producer ( we are in Italy by the way..) who was able to engage with their customers via their mobile app. Enabling the customer find the particular wines they are interested in, interact with the wine maker, get location specific promotions and really deliver a highly personalized and location specific service.
CMX at Cisco Live Day 1:
The whole venue has been designed and setup for WiFi location based services and CMX is running across the complete conference. Read More »
Tags: analytics, App, application, Cisco, cisco live, cmx, Conference, customer, customized, device, Enterprise, experience, heat map, innovation, innovative, interaction, internet, Internet of Everything, keynote, lbs, location, location based services, location specific, location-based, map, mobile, mobility, network, personalized, promotion, rob lloyd, service, technology, venue, wi-fi, wifi, wireless, wlan, world of solutions, wos
NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors.
2014 and beyond:
It wasn’t too hard to identify that there were some common themes. On Tuesday afternoon I stood on the main Expo floor and just looking around I could quickly see the industry’s top of mind phrases and buzz words popping out:
“Omni channel”,”Onmianalytics”, “Predictive”, “Insights”, “Customer science and Analytics”, “Precise Location Matters”, “Analyze Decide”, “Mobilize”, “Mobility solutions”, “Big data”, “Customer engagement”, “Adaptive offers”, “Personalized customer experience”, “Customer Experience Analytics”
We certainly are entering the era where using data, analytics and personalization is no longer just an interesting notion or “nice to have” for retail -- it is now the KEY thing companies MUST do.
And a big common theme is that mobile is exploding and changing things rapidly, so retailers either need to keep up or inevitably fall behind their competitors. Read More »
Tags: adaptive offer, analytics, Big Data, Cisco, content, context, customer, customer science, data, engage, engagement, experience, Industry, innovation, Insights, location, mobile, mobility, mobilize, NRF, nrf14, omni-channel, omnianalytics, personalize, precise location, predictive, retail, revenue