Last week, I posted a blog called Innovation is key to becoming a ‘people-centric’ business which looked at Inclusion and Diversity from a customer perspective. The article argued that in order to succeed, businesses needed to become “customer centric” – looking at the world from their customers’ perspectives and identifying their customers’ problems and tensions. I’m pleased to see that the post has been very popular and has so far been viewed over 2,000 times! An interesting article in yesterday’s London Evening Standard looked at this idea of customer centricity from a different perspective. Read More »
If you serve small or medium business and aren’t planning to attend Partner Summit 2011, we’ll bring some of the content to your area with the Advantage Now! event on March 1, 2011.
The event will give you the information you need about new and enhanced Cisco collaboration solutions that will help you build a more profitable practice.
After all, the nature of how businesses communicate is changing. Your customers are interacting with their customers in new and different ways – to serve them better and to build stronger relationships.
Over on the MSP Mentor site, blogger and Editorial Director Joe Panettieri’s FastChat series features quick interviews on a variety of tech topics.
In a recent episode, Cisco partner ePlus Inc. made an appearance. The company’s Director of Managed Services Tarun Sondhi talks about his role in helping ePlus to move from managed services into the cloud services market.
ePlus has also received its Gold Partner, Master Unified Communications Specialization, Master Security Specialization, and Managed Services Master Certification so the company is poised to help customers on a number of levels.
At Cisco Partner Velocity last week, the Channels blog caught up with David Nour--author of the book “Relationship Economics,” speaker, and Managing Partner of The Nour Group.
In his keynote at the event, Nour covered ways to “unleash the power of social media,” but not just by getting more followers, collecting more friends, and increasing page views on your blog. Turns out, social media success is all about building relationships and influence where ROI stands for “return on influence.”
Check out this interview with Nour to find out his favorite social media tools, ways to gain trust, and how to increase your influence.
What other tips did Nour offer during his keynote? Read on to find out… Read More »
It’s a well known fact in the IT industry that there is a spending push at the end of the calendar year as companies look to close out their budget. This year-end spending trend represents a great sales opportunity for both Cisco and our partners.
Helping our partners boost profits and provide value to our mutual customers are two core principles of our partner strategy. With that in mind, we recently launched a global sales initiative called “Year-end Sprint” (YES), which will allow us, together with our partners, to capture coveted year-end IT spending.
YES is a collection of several high-value, global architecture product and service offerings for customers that include additional incentives for partners. These offers span our four key architectures: Borderless Networks, Collaboration, Data Center, and Service Provider, including IP NGN and SP Cloud.
