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Mobile Retail Evolution and Location Based Services

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This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile  location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.

While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….

Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.

Today we look at the Retail Industry, and ask a few questions to understand the landscape.

  • How are consumers habits changing
  • What are retailers doing about this
  • What can we expect to see in the coming year(s)?

How are consumer habits changing?

We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.

◦    Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »

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Setting the Stage for the Cisco Mobile Workspace Solution with Citrix CVD

CiscoWotrkSpaceSolutionThe times keep changing: first there were devices, then there were apps, and today, if you don’t develop a strategy for enterprise mobility and get ahead of the trend, the mobile wave will leave you behind. A year ago, after talking with many of our customers, partners, and our own technical sales teams, we realized that IT organizations were facing enormous challenges when making the transition from simple BYOD to adopting an enterprise mobility strategy across the business. As is typical during such tremendous market transitions like mobility, IT organizations were spending a lot of time figuring out how to line up the pieces required to support a mobile workforce, sorting through and weighing the many technology and vendor choices.

Today in conjunction with our friends at Citrix, we are happy to highlight the  Cisco Mobile Workspace Solution with Citrixbuilt on the Citrix Workspace Suite. We are very excited to deliver this first of its kind, comprehensive solution to our customers. Today I’d like to take a step back and set the stage for the Cisco Mobile Workspace Solution with Citrix by taking you through our thought process in creating the right enterprise mobility solution for our customers. Read More »

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Explosive Growth in Mobility and Location-based Marketing

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It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017).

Let’s look at some of the fundamental factors, drivers and numbers behind this growth to put it into context. Read More »

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My #InternetofEverything Perspective: Driving Smarter with Technology and UPS

Dave Barnes, CIO of UPS, shares his perspective on the Internet of Everything.

The Internet of Everything has transformed the operations of UPS, the world’s largest package delivery company and a leading global provider of specialized transportation and logistics services. For starters, the Internet enables UPS to help businesses everywhere deliver on the promise of e-commerce. UPS connects its customers to their customers in ways that improve global supply chains – and at the same time, allows customers to track their packages as they zip their way through UPS’s logistics network.

Cisco_UPS_Ioe Perspective

The Internet also helps UPS optimize its operations: As customers go online to schedule their pickup, UPS computers begin mapping the best way to move this incoming wave of packages – even before they’ve physically entered the UPS system. Being wired into the world enables UPS to deliver more than 16 million packages each day – and 4 billion packages a year – for nearly 9 million customers in more than 220 countries and territories.

Being wired also helps UPS drive smarter. To reduce the time –and fuel – needed to deliver those 4 billion packages, UPS has pioneered a proprietary new mapping and optimization solution known as ORION. ORION – short for On-Road Integrated Optimization and Navigation network – reviews the package information, the delivery instructions given by customers and the wireless data feeds from the handheld computers used by UPS drivers. ORION processes this data using advanced routing algorithms and then provides each driver with the optimal path to make that day’s run. UPS’s network also wirelessly transmits real-time alerts and updates to drivers as they run their routes.

The Internet of Everything is also enabling UPS to offer customers a more personalized delivery experience. Today, UPS customers have the ability to schedule delivery windows, provide special handling instructions – and redirect a package to another location even when it’s on its way. Thanks to the Internet, UPS can give customers big and small the VIP treatment.

What is your #InternetofEverything perspective? Join the conversation today on Twitter.

 

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Mobile Marketing & Location Context @ ClickZ New York 2014

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Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent.

Location, location, location…!!!

A very clear trend visible here is how location had become a key part of the digital marketing language.

It was part of the Keynote addresses.

  • Facebook’s former Director of Marketing is advocating it.
  • Google are presenting on it and delivering workshops on it.
  • Various booths talk about its importance.
  • Numerous speakers mention it in their presentation.
  • And Cisco are evangelizing how indoor location using WiFi and CMX can really enhance location capabilities and hugely driven additional revenue streams and enable new business models. Read More »

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