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The Customer Experience: The New Gold Rush (Part 2)

In Part 1, I explained that both sides of the customer experience equation—what I am led to expect, and what I perceive I received—are both heavily influenced by today’s hyperconnected world. Let me recap briefly before I explain how we can approach customer experience in this new world.

Today, I can easily compare products across the globe—and get any number of reviews on your products versus any others. Perhaps even more influential are the social media networks, where those I listen to most—my friends—can quickly influence me and make or break your product. Read More »

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The Customer Experience: The New Gold Rush (Part 1)

There was a time when making good products was sufficient to succeed in the business world, but that is no longer the case. While making good products (or services)—things that people want and value, of a quality they expect and at a price point they are willing to pay—remains essential to the value proposition, it’s just table stakes today. What customers want are “experiences.”

So what is an “experience,” and why are customers’ expectations of that experience different from those of the past? Read More »

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The Intelligent Network Delivers the Cloud

We are proud of our customers and their success in the marketplace. They are changing the way business is done by providing scalable, enterprise-grade, secure, and affordable cloud solutions. By tying together the Unified Data Center with the Cloud Intelligent Network and applying Applications and Services on top as end-to-end solutions, these cloud providers are delivering differentiated services with high-level SLAs necessary for end-users’ strategic applications. That’s what US Signal is doing for their customers.

But for some more background, last week at Structure, the conversations swirled around how to handle Big Data, the future of software-defined networking, data center compute technology, database and programming types, and open versus proprietary. Two of our CloudVerse customers, Terremark and SunGard both had strong booth presence and Terremark also had a packed presentation delivered by Jim Anthony, VP, Tier II Solution Architecture Team. Compared to last year, there was a stronger agreement that cloud providers are fully capable of providing public or virtual private cloud services with trust, scalability, and affordability, instead of companies taking on cloud internally by themselves. There are many needs for cloud services out there and that means there are opportunities to provide a differentiated service.

As such, with data usage increasing exponentially, it’s clear how important the network is for connecting the many clouds out there. Let me explain how US Signal is leveraging their expertise with an end-to-end delivery network to success in cloud. Read More »

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IT As Business Strategist

Poll us—any of us, whether customers, partners, or Cisco. We’re all experiencing the same thing: We’re at a point where technology is enabling a pervasive computing and collaboration experience for end users. It’s the “era of engagement”—and it’s fundamentally changing expectations for the end-user experience, just as it’s  changing expectations for business – how we do business, operate business and grow business.

Big End User Demands

Recently a customer CIO described how he delivers IT to his company: “When it comes to technology, we have to go where the users are. Technology must be intuitive, user friendly. Our employees choose technology based on what works. I run behind them and try and plug in the support they need to use it.”

Today, employees want their Sunday experience at work on Monday. They’re much more mobile in how they run their lives, communicate, share information and collaborate—and they expect the same on the job.

Consider these facts:

Read More »

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Welcome to the New Cisco Perspectives Blog!

Welcome to the new Cisco Perspectives blog.  This new blog features real Cisco customers as they share their Cisco experiences with you.

The customer stories found in the Perspectives blog span a breadth of Cisco technologies, products, and services, and provide additional insights into Cisco business solutions.

Your voice is important, too! We hope you will become an active participant in and visitor to the Perspectives blog. As our customers relate the important role Cisco plays in their business, we encourage you to ask questions, share content, and add your own perspectives.   Looking forward to hearing from you!

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