customer relationship

January 31, 2013

FINANCIAL SERVICES

Customer Loyalty is the Ultimate Goal, Not Just Satisfaction

2 min read

Money is tight. Everyone wants to feel as if they are getting the most out of every dollar spent.  While brand perception and trust are vital, many insurers have refined their customer satisfaction focus to now pursue and measure customer loyalty. Like many other industries, the insurance industry is experiencing diminished returns on traditional advertising […]