By Paul Claussen, Director, Product Management, Cloud Applications, Cisco Service Provider Video Software and Solutions
If there’s one constant, in the need to compete more effectively against the growing roster of over-the-top (OTT) video providers, it is the need to move services and products to the consumer marketplace more quickly.
Think about it: Every provider of an over-the-top service, video or otherwise, grew up on broadband. Even their “legacy” components were born, originally, on Internet Protocol. Netflix, Amazon/Love Film, iTunes, Break Media — all of them are, in essence, broadband natives. Read More »
Tags: 4k video, Cisco, cloud, Customer Premise Equipment (CPE), IBC, OTT TV, reference design kit, service providers
Christopher Cullan, InfoVista
InfoVista recently announced its support for Cisco’s Application Visibility & Control (AVC) as part of its Application Visibility Services solution for communications service providers (CSPs). I took some time out this week to speak with Christopher Cullan, product marketing manager for business services at InfoVista, to discuss the solution and specifically the significance of Cisco’s ISR-AX and AVC to his business.
Bob: Christopher, tell me what’s behind InfoVista’s investment in the Cisco AVC technology as part of your solution?
Christopher: Sure, by the way, you can call me Chris. Cisco AVC and the ISR-AX capability provides an attractive and simple architecture that takes advantage of the Customer Premise Equipment (CPE), and allows CSPs to offer customers a better service experience by enhancing the visibility of the service from an application perspective.
Bob: The application visibility?
Christopher: Yes, exactly—it’s a solution to the problem of the enterprises’ business-IT gap. Enterprise IT is constantly tasked to deliver greater agility to their business stakeholders, and it’s challenging for them to communicate with the business from an infrastructure perspective, including WAN services. The application is better understood and more tangible to the business because they experience it more directly (e.g. the business understands salesforce is slow today, versus the network latency is high). Having insight into not only what applications are traversing the WAN, between which users and systems and how much, but also the application performance itself, empowers enterprise IT to make better decisions and provide a greater experience to their stakeholders. In essence, it helps enterprises better align their IT to the needs of the business. Read More »
Tags: #MWNice, application visibility control, AVC, Customer Premise Equipment (CPE), managed service provider, NBAR2, TM Forum