Cisco Blogs


Cisco Blog > Retail

Orchestration Services: Music to Retailers’ Ears

September 26, 2012 at 9:40 am PST

It’s more difficult than ever for retailers to stand out from their competition. The reason: Internet-based transparency, next-day supply chains, rapid product replication, and low barriers to market entry are rapidly increasing commoditization and driving down per-unit revenues across the retail industry.

As a result, margins tighten, private-label products proliferate, brand loyalty withers, and, inevitably, industry sectors go through a process of brand consolidation. And while consumer electronics (CE) retailers are currently in the “commoditization crosshairs,” almost all retail segments have gone through the process of brand consolidation.

To help retailers overcome these challenges, the Cisco® Internet Business Solutions Group (IBSG) conducted research to study the strategic options available to CE retailers.

Read More »

Tags: , , , , , , , ,

Cisco Sports & Entertainment – Barclays Center In A “Fan” State of Mind

“There’s nothing you can’t do, now you’re in New York” – An Empire State of Mind – JAY Z

JAY Z  opens Barclays Center in Brooklyn next week, with the first of eight consecutive sold out concerts.  Lead by a strategy where the latest technology innovations will fuel engaging fan experiences like never before, Barclays Center will show it knows how to throw a party.  Concertgoers, Brooklyn Nets fans and all other guests visiting Brooklyn’s highly anticipated new arena will enjoy a new generation of fan experiences that complement the world class talent on the stage and hardwood court.

Recent research shows that 75% of fans attending live events are likely to have a mobile device, approximately 50% will take photos with the device, and close to 50% of them want to share their experiences with family, friends and the rest of the world through social media channels like Facebook and Twitter.

With tens of thousands of fans in stadiums and arenas trying to connect through the network to share their experiences and access a host of other media rich applications, it is often challenging to get a reliable connection or any connection at all. How many of you have been at a sports or entertainment event recently where poor reception left you disappointed? (Real Madrid Blog) Cisco and Barclays Center have addressed these complex issues native to high density environments through state-of-the-art technology offerings. Read More »

Tags: , , , , , , ,

Bombardier Trains and Cisco Systems – Connecting the Human Network

July 31, 2012 at 2:29 pm PST

For those of us who didn’t know, Bombardier builds what they call “complete,  sustainable rail transportation systems’. These  days that’s important.

Bombardier’s customers are transit agencies around the world, and the company must continually innovate to help its customers operate trains efficiently, safely, and with a superior passenger experience. Bombardier came to Cisco for assistance in developing an on-board network that will give its customers efficient, cost-effective capabilities that enhance the passenger experience.

Peter Granger, Industry Marketing Manager talks about Bombardier’s implementation of a ruggedized mobile network

Customer comment: “Transit agencies purchase their railcar systems with the expectation of them lasting for many years,” says Erik Larsen, Engineering Specialist II, Network Communications and Security for Bombardier. “Cisco helped us design a network that provides leading-edge industrial intelligence to support agencies’ strategies for attracting and maintaining ridership while easily scaling to meet their changing needs over time.” Read More »

Tags: , , , , , , , , ,

The Customer Experience: The New Gold Rush (Part 2)

In Part 1, I explained that both sides of the customer experience equation—what I am led to expect, and what I perceive I received—are both heavily influenced by today’s hyperconnected world. Let me recap briefly before I explain how we can approach customer experience in this new world.

Today, I can easily compare products across the globe—and get any number of reviews on your products versus any others. Perhaps even more influential are the social media networks, where those I listen to most—my friends—can quickly influence me and make or break your product. Read More »

Tags: , , , , , , , , , , , , ,

The Customer Experience: The New Gold Rush (Part 1)

There was a time when making good products was sufficient to succeed in the business world, but that is no longer the case. While making good products (or services)—things that people want and value, of a quality they expect and at a price point they are willing to pay—remains essential to the value proposition, it’s just table stakes today. What customers want are “experiences.”

So what is an “experience,” and why are customers’ expectations of that experience different from those of the past? Read More »

Tags: , , , , , , , , ,