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The Art of Ambassador Programs: 5 tips from a geek

July 7, 2014 at 4:24 pm PST

Cisco Nexus 9516 SwitchAll right I confess I’m not that kind of geek. I admire and work with many IT engineers, but if you need me to configure a Nexus switch you’ll be out of luck. I am a geek though, and I know about building successful B2B and B2C Ambassador Programs.

Before I start sharing my 2 cents, let’s take a look at what I mean by Ambassador Programs. Below are three major types. This is a simplified scenario but these large buckets help clarify.

Ambassador Program Types

1. Cast of Thousands: this type of program focuses on amplifying large volumes of content externally. Membership is open to anyone who registers, and includes automated content delivery, gamification, and tracking, where participants are rewarded for their actions in real time. Actions include low-hurdle social media tasks like sharing existing content to social media networks, rating a product, or entering a contest, but can also offer more challenging projects like writing a review, helping users solve problems, and communicating with potential customers. Ideally, ambassadors’ actions are integrated with a CRM platform in order to track ROI. Top participants are identified and nurtured, and in some cases transitioned into the second type of program (below). Read More »

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The Pace of Change Demands Mobile Cloud

June 17, 2014 at 12:45 am PST

With organizations all over the world striving to make lasting connections with both their workforce and customers, mobile communications have fundamentally changed the way business works. And when you factor in the added influence of cloud computing, an exciting collision of technology -- known as the mobile cloud – has emerged as a major factor in significantly increasing the overall value of mobility.

Padmasree Warrior -  Chief Technology & Strategy Officer, Cisco.  Read her bio.

Padmasree Warrior -
Read her bio.

Mobile-Cloud Accelerates the Pace of Change: Blog by Padmasree Warrior

Do you find yourself wondering what are the possibilities that mobile cloud brings to the business world and how can we use what we already know to realize them?

In part one of a riveting new blog series, Cisco Chief Technology & Strategy Officer Padmasree Warrior answers these questions and dives even deeper into the growth of mobile cloud and how businesses in any vertical stand to benefit.

The Growth of Mobile Cloud

The growth of mobile cloud will be a major force in shaping the business landscape and future tech decisions. Already, mobile cloud has been a huge factor in the momentum behind the progress of the Internet of Everything. The dissemination of “Big Data” across an exploding number of mobile devices (more than 10 billion mobile-ready devices in play by 2018) is just one example.

For a visual perspective and numbers-rich look at why the Internet of Everything has the potential to grow corporate profits by more than 20% by 2022, take a look at the Pace of Change SlideShare.

Pace of Change from Cisco Business Insights

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The wearables industry which is estimated to grow into a $70 billion market over the next decade, is taking advantage of our need to connect on the go. An increase in wearables on the market is a direct result of mobile cloud technology. In a recent blog, Joseph Bradley discusses real-world examples of how mobile cloud is making for a healthier society.  You can also see wearable healthcare technology in action on Cisco’s healthcare and mobility SlideShare.

The collaborative economy is also another booming market built on mobile, cloud, and collaboration tools. Jeremy Owyang outlines in a SlideShare the fast growing numbers of solutions provided by start-ups and corporate organizations across multiple industry segments. Cisco is embracing this movement of crowd sourcing and sharing with inititiatives such as Cisco Customer Connection as noted recently by Forrester Charlie Dai’s blog.

Be sure to read Padmasree Warrior’s blog in the mobile-cloud  series:  Mobile-Cloud Accelerates the Pace of Change and share your feedback with the community. You can also follow @Padmasaree and join this conversation on Twitter: #futureOfMobility and #CiscoCloud.

Addition Resources:

Cloud World Forum

Cloud World Forum:  Nick Earle, Senior Vice President of Worldwide Services Sales and Channels at Cisco will be giving a keynote at Cloud World Forum (London, UK) on June 17th at 16:30.  His masterclass address will discuss how you can align your strategy and business for success using cloud.

[Podcast]  Hybrid Cloud – Different Clouds for Different Needs - Fabio Gori, Director of Worldwide Cloud Marketing at Cisco provides answers to big questions: As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? Fabio also tells us everything about Intercloud and Cisco investment on it.  Listen to the podcast.

 

 

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