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Cultural Considerations of Facebook

“The one thing all the popular Japanese social media platforms have in common is anonymity,”

Facebook has more than 500 million active users and is the most popular social media channel in the world. But accordingly to an online article from The Next Web, Japan is one of Facebook’s lowest performing markets. Out of an online population of almost 100 million, there are just 2 million registered Facebook users which represents a penetration of just 2%. Read More »

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What is the benefit of hiring for culture before hiring for skills?

“Every organization needs employees who mesh with its core values — the principles that define who you are as an organization and that shape day-to-day business decisions. Employees who do not adhere to a shared corporate culture dilute it, detracting from the essence that gives your company its identity and helps it achieve aggressive goals.” – Harvard Business Review (HBR) Read More »

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What affect is 24 hour news having on the perception of what is “foreign”?

“In multicultural societies the notion of “foreign” is more complex. For many in the UK, news about Pakistan is home news. International and domestic news agendas have merged to a significant degree as we grapple with common issues such as climate change, migration or global trade,” Richard Sambrook, former director of BBC News and the World Service and global vice-chairman and chief content officer for PR firm Edelman.

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