The “nature versus nuture” is a famous age old debate. Are our individual physical and behavioural differences driven by our innate qualities we are born with – “nature” – or by our personal experiences – “nuture”?
But researchers from Cambridge University have added a new dimension to this debate. They believe people can be split into one of five cultural types groups – communal, aesthetic, dark, thrilling and cerebral – and have developed a questionnaire to prove this. Read More »
Tags: aesthetic, BBC Radio 4, Cambridge University, cerebral, collaboration, communal, Cultural awareness, cultural difference, culture, dark, innovation, personal tastes, thrilling
Anthropologist Grant McCracken, author of Chief Culture Officer, stresses the importance of cultural expertise and how it can be used to create advantages and build successful business and marketing strategies. Read More »
Tags: business, consumers, Cultural awareness, Cultural expertise, customers, marketing