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Musings from CTIA

By Bill Gerhardt, Director, IBSG Service Provider

CTIA has certainly evolved a lot over the years. I’ve been attending for a long time, yet, whether in Orlando, Las Vegas, or New Orleans it seemingly takes on a new persona, a new vibe, and a new set of aspirations each year. This year was no different; through the chaos and change, however, I am beginning to see a major trend unfolding. Specifically, I see an industry in flux, one moving from device to application based innovation. What drew me initially to this conclusion was the lack of new designs and features on the floor this year from the device manufacturers. In fact, to some degree, there was even a lack of participation. No Nokia. No RIM. No Motorola.   Instead, there were just a few of the Asian OEM manufacturers and a lot of accessory distributors.

On the other hand, I did see some really cool applications getting attention. Is this the new paradigm? Will unique and compelling apps upstage the efforts of the device guys for attention going forward? Will consumers Read More »

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Insights from CTIA 2012

I have recently returned from sampling the finest of New Orleans hospitality and hanging out with my wireless friends at the CTIA Wireless 2012 conference.  CTIA provides great insights into the wireless industry in one of the world’s biggest markets and technology superpower – the USA.  It’s hard not to compare CTIA with the recent Mobile World Congress in Barcelona.  While many of the things that I observed at MWC in February were equally visible at CTIA, I also observed a number of different items, or different slants on where the mobile industry was heading.  I am always amazed and overwhelmed at just how big the mobile ecosystem and economy are.  Unlike MWC, the CTIA show floor had a very healthy representation from all parts of the mobile ecosystem – everything from device accessories, to back-up power solutions, to applications, to CNBC broadcasting live, and many things that I couldn’t understand.  It makes you realize just how big this industry is and how innovation across all parts of the value chain have fueled this phenomenon.

The U.S. wireless industry feels like it is back on top.  Once the leader in innovation and customer demand, U.S. mobile lost much of that position over the last decade as it battled amongst itself on competing 3G technologies.  The U.S. now has 105% mobile penetration and 64% of the world’s LTE subscribers.  Not to mention that innovation in mobile has shifted back to the U.S., with the likes Read More »

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Wrapping up CTIA Wireless 2011

Another CTIA has come and gone.  Despite being tempted to sit by the pool all day (it was 85 degrees compared with the typical 40 degrees in Boston),  CTIA surprised us all by being very busy in spite of “being too close to MWC” and “Orlando not being a great location.”  The show was all a buzz on the recent AT&T and T-Mobile announcement.  It seems like every show needs a big announcement like that to set the stage.

We were able to continue the momentum we set at MWC to talk to our customers and the media about our M.O.VE. strategic framework.  Everyone agrees that monetization, optimization, and video are the hot topics, and are the main challenges that operators are working to address.  It’s always exciting to talk about the tie-in between our recent customer announcements at Reliance and MegaFon and our M.O.VE solution.

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M.O.VE on the Move: Mobile Operators Take to Cisco’s New Mobility Strategy

At Mobile World Congress last month we introduced our M.O.VE strategic framework and we’re already seeing the message take off.   We recently announced our relationships with major mobile operators, MegaFon in Russia and Reliance Communications in India.  Both of these operators are taking advantage of solutions within the M.O.VE strategic framework.

M.O.VE, with its targeted approach to helping operators monetize and optimize their mobile networks while enhancing the video experience, appears to be the right framework at the right time, and speaks to operators’ technical, financial, and business needs in a comprehensive and tangible way.

With the introduction of our first three M.O.VE solutions - Mobile Videoscape, Adaptive Intelligent Routing, and Service Provider Wi-Fi - we’re bringing practical innovations to market that can provide mobile operators with real benefits today.

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