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Cisco Partner Weekly Rewind – December 11, 2015

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Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Cisco Collaboration Summit: Spark Evolution

As soon as CEO Chuck Robbins stated that “you can’t build a digital business without a collaboration strategy,” we all knew Cisco Collaboration Summit 2015 was going to be big. And for our partners, the Cisco Spark keynote announcement was a game-changer. Cisco Spark now enables customers to message, meet, or call anyone, anywhere, anytime.

Gary Wolfson outlined the core components, opportunity and benefit for partners in his partner blog earlier this week, including the important point that Cisco Spark can only be sold by our registered partners.  I encourage you to take a quick moment and read his post to see how you can get started today.

Spark Partner Overview Presentation_Dec-2015_003

You can also catch the keynote replay here.

How to Automate and Digitize Customer Engagement

Steve Cox, from the Global Customer Success team, made his Cisco partner blog debut. He chose a wise topic to start with, considering how top-of-mind digitization and automation are to Cisco and the IT world.

He provides some tips and strategies for partners on how to automate and digitize customer engagement. Check out his post and welcome him to the partner blog by dropping him a comment.

Cisco Expands Nimble SmartStack Portfolio for Customers

On Wednesday, Jeremy Foster stopped by to elaborate on a recent portfolio expansion that will surely benefit your customers.

By expanding SmartStack, Nimble Storage now provides customers with a faster time to business value. But, enough from me on this, Jeremy is the real expert. Take his word for it and give his blog a read.

In the Channels News

Good Reads

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The Evolution of Cisco Spark: Complete Collaboration from the Cisco Cloud

Over the past few years we’ve shared our vision to deliver a single collaboration experience that spans all modes of communication. We’ve talked about how we’ll achieve that vision by providing business collaboration solutions that are experience-centric, cloud connected, and that extend the value of our customers’ existing investments.

We took a foundational step toward achieving that vision when we launched Cisco Spark as a team collaboration app in March of 2015. It was built on a new, modern cloud platform and we promised that it was just the beginning of a journey. We’ve continued to leverage that modern cloud platform to rethink collaboration. Today we’re taking a big leap forward on the Cisco Collaboration journey with you.

Moments ago, on mainstage at Collaboration Summit 2015, we announced the evolution of Cisco Spark. It is now a complete business collaboration service from the Cisco cloud that enables customers to message, meet, or call anyone, anywhere and anytime. Cisco Spark is hosted by Cisco and sold by partners.

Visit the Cisco Spark Partner Launch Page 

The evolved Cisco Spark is designed for customers of any size, and delivers a mobile-first, single collaboration experience that spans all modes of communication.

Core Components of Cisco Spark

Today’s historic announcement reflects the evolution of Cisco Spark from a mobile app to a platform to an entire ecosystem, with the inclusion of Spark APIs, SDKs and a new Developer site. The emergence of a full collaboration service platform wouldn’t be complete if others couldn’t build on it! In addition to the existing messaging service, we‘ve added full calling and meeting capabilities to the cloud.  And to extend the value of our customers’ existing investments, we’ve announced a set of services that connect Cisco Powered Hosted Collaboration Solutions (HCS) and our on-premises call control solutions with Cisco Spark capabilities in the cloud.

It’s a major leap forward; our Collaboration Cloud has become the center of every experience we are delivering. It is the fabric that connects everything we have – phones, rooms, video, Spark, WebEx, and APIs.

Spark Partner Overview Presentation_Dec-2015_003

Partner Benefits

So it’s clear the way people work is fundamentally changing and today’s announcement puts partners at the center of this transformation.

I see three distinct categories for partners to take full advantage of this new Cisco Spark cloud based collaboration service:

Growth: The new cloud service opens up paths to reach new small and mid-market customers in ways not possible before.  With help from Cisco, you can sell Spark in a simple, volume-sales model. You can position a solution to a specific business department and leverage that relationship to move across the organization and expand your opportunity by delivering additional solutions.

With the new hybrid services capabilities, you can also grow by selling Cisco Spark to your existing Cisco customers. You can extend the value of their on-premise or managed solutions, including Unified Communications Manager (UCM), the Business Edition series or Hosted Collaboration Solutions (HCS).

By seamlessly connecting on-premises call control with the cloud based message and meeting capabilities of Spark, you can maximize the unique attributes and capabilities of each. You can create new opportunities with these existing customers, enabling them to work smarter and innovate faster, and helping them manage their transition to the cloud. This transformation will enable customers to change the way they work, and take a big leap forward on their own digital journey.

Profit: You can profit from selling the service and related endpoints, and by adding your own margin rich services. And you’ll continue to profit from new annuity-based recurring revenue streams.

Differentiate: This starts by offering a cloud collaboration service that is simple, secure and complete, compared to the many disparate cloud offers in the market that customers piece together today. But the biggest opportunity to differentiate is by offering customization. The Cisco Spark Developer Platform provides a way for you to differentiate by customizing the integration of Spark with various native customer applications for different industries, or by working with developer partners who can do this to help you deliver for your customer

The innovative cloud platform, app centric design, hybrid services and architecture of the Cisco Spark Service create, we believe, a very powerful and differentiated offering in this space.

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Top Cisco Collaboration Partners for 2015 Recognized with Awards

How exciting and inspiring it was to welcome partners from around the world to Collaboration Summit 2015 last night! We had a great time, and I could tell as we said goodnight, that we were all brimming with anticipation for the next few days. I can confirm for all of you, we will be sharing some historic news that will greatly accelerate our collaboration business.

For those who are not with us in person, I strongly recommend tuning into the live stream of the keynotes from Rowan and Jonathan today at 9:00 a.m. PT – or catching the replay on demand. I could not be more excited to share the news with you this week, and for the success we’ll certainly create together in 2016 and beyond.

Last night, we were thrilled to recognize a select number of our partners with well-deserved awards for their outstanding performance in fiscal 2015. On behalf of the entire Cisco team, it is my sincere pleasure to recognize them again here. And extend my warm thanks to all of our valued partners for the success we shared this past year.

2015 Cisco Collaboration Partner Award Winners:

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Cisco Partner Weekly Rewind – December 4, 2015

Cisco Partners Weekly Rewind Banner-650

Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Cisco Collaboration Summit Next Week

The 8th annual Cisco Collaboration Summit kicks off next week in San Francisco.  You can follow live as Rowan Trollope, SVP/GM Cisco Collaboration Technology Group, will be discussing the latest updates to Cisco’s Collaboration strategy.

You can always expect something new to be announced here and I highly advise watching live on Tuesday to catch the latest Collaboration news right when it’s delivered on stage. Also, login to Twitter and join the social conversation using the event hashtag #csummit.

And be sure to check back right here next week on the partner blog for more from Collaboration Summit!

In the Channels News

Good Reads

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Cisco Recognizes Top Partners at 2014 Collaboration Summit

Last night, we kicked off the 10th Cisco Collaboration Summit at the JW Marriott Live in Los Angeles with an awards dinner to honor our partners around the world. Rowan Trollope, Collaboration Technology Group SVP, and I had the privilege of playing masters of ceremonies for the event. Cisco recognized 27 partners for their exemplary performance across 11 categories.

Awards night group picture

Last night’s fun, excitement, and anticipation was the perfect opening for what’s in store for us over these next few days. Today’s keynotes with John Chambers, Chairman and CEO, Jonathan Rosenberg, VP of the Collaboration Technology Group, Aaron Levie, CEO of Box, and Rowan will reveal amazing new innovations and opportunities that will put collaboration front and center for all of us in 2015. (Be sure to tune into the live streaming event at 1:30 p.m. Pacific or watch the on-demand replay.) You will see that partners are integral to the success of Cisco’s collaboration business. What we achieved this past year, working together, makes it clear we can only reimagine collaboration for our customers by doing it together.

On behalf of Cisco, we thank you for your partnership and applaud you on your success.

Collaboration Summit 2014 Partner Award Winners

Software Superstars: Best job selling software and practice management for WebEx, Cisco Unified Workspace Licensing, Software Support Services, and enterprise agreements Read More »

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