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Cisco Honored with Secretary of State’s 2010 Award for Corporate Excellence

Secretary of State Hillary Clinton presented Cisco along with Denimatrix and Mars, Inc., with the 12th annual Award for Watch the ACE 2010 ceremonyCorporate Excellence (ACE).  The ACE is given to U.S. businesses that exhibit good corporate citizenship, promote innovation, and advance democratic principles around the world.  Cisco received the prestigious ACE for helping to connect the Israeli and Palestinian economies and people, and engaging in several partnerships and initiatives to enhance technical capacity, connectivity, education, and opportunities for women and youth in Israel, the West Bank and Gaza.

Secretary Clinton invited Cisco Chairman and CEO John Chambers “to accept this ACE Award for your efforts to create jobs, improve lives, and lay the groundwork for lasting peace.”

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Talk2Cisco Recap: The Evolution of Corporate Social Responsibility

Corporate Social Responsibility (CSR) is not what it was a few years ago, and, as we learned in our latest episode of Talk2Cisco, it goes far beyond pure philanthropic efforts. Kathy Mulvany, Senior Director of Corporate Affairs at Cisco and Jennifer Biringer, Director at SustainAbility, a think tank and strategy consultancy based in San Francisco, CA bring their expertise and insights around the evolution of CSR in the latest broadcast.

Highlights from Talk2Cisco: The Evolution of Corporate Social Responsibility

01:34     Definition of Corporate Social Responsibility (CSR)

02:59     Definition of Sustainability

04:02      Misconceptions of CSR

08:15     How Cisco reports CSR

23:43     Emerging trends in sustainability

28:11     Cisco CSR and the environment

Read more about Cisco’s CSR efforts.

More about Talk2Cisco:

Talk2Cisco is a live, real-time, social, interactive, online video broadcast featuring Cisco leaders answering questions submitted by you, the viewer. Using UStream, Talk2Cisco puts you directly in touch with the source of the information, covers topics of interest to you and connects you with others who follow Cisco business and technology. Join the conversation and be in the know …now.

Follow us on Twitter: @Talk2Cisco

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Social Good and the Networked Platform

December 2, 2010 at 9:56 am PST

The long tail and how it has affected philanthropy.

On December 1st, I wrote a post about Networked Philanthropy.  I received some great feedback in a short period of time, including a link to data that backed up a theory I had.

One Bill Gates can give a million bucks, and have a big impact, but 10 million regular Joe’s can give $1 and have 10X the impact. Read More »

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Networked Philanthropy [Updated]

December 1, 2010 at 9:44 am PST

How the networked platform is changing the face of philanthropy.

Many social media professionals are already familiar with Chris Anderson’s Long Tail, but if you’re not, here’s the concept in a nutshell. Traditional markets have tended to follow an 80/20 distribution, e.g. 80% of the populations are going to love 20% of the available bands (think the Beatles). That’s your macro market. The introduction of e-marketplaces has added infinite shelf space to many industries, the most obvious being the music industry. Enter the age of Indie bands, and infinite Micro markets. The interesting thing about the 80/20 rule is when the networked platform is introduced is that 80% of the potential market rests on lower end of the individual market size, i.e. the success of Rhapsody and iTunes.

Read More »

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Cisco Releases 2010 Corporate Social Responsibility Report

Today, we released our sixth annual corporate social responsibility (CSR) report.  We are pleased to provide information about the progress we have made, and the work we still have in front of us, in the areas of employee engagement, the environment, corporate governance and ethics, social investments and value chain.

Cisco’s approach to CSR is like other areas of the business where we consider the long term impact that we can have versus taking a purely transactional view.  We encourage you to read more about Cisco’s CSR efforts and tell us what you think.

Watch the video with Tae Yoo, senior vice president of corporate affairs, and John Chambers, Cisco chairman and CEO, discussing why CSR is good for business and society.

httpv://www.youtube.com/watch?v=YOUbdkHtzhc

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