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Social Good and the Networked Platform

December 2, 2010 at 9:56 am PST

The long tail and how it has affected philanthropy.

On December 1st, I wrote a post about Networked Philanthropy.  I received some great feedback in a short period of time, including a link to data that backed up a theory I had.

One Bill Gates can give a million bucks, and have a big impact, but 10 million regular Joe’s can give $1 and have 10X the impact. Read More »

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Networked Philanthropy [Updated]

December 1, 2010 at 9:44 am PST

How the networked platform is changing the face of philanthropy.

Many social media professionals are already familiar with Chris Anderson’s Long Tail, but if you’re not, here’s the concept in a nutshell. Traditional markets have tended to follow an 80/20 distribution, e.g. 80% of the populations are going to love 20% of the available bands (think the Beatles). That’s your macro market. The introduction of e-marketplaces has added infinite shelf space to many industries, the most obvious being the music industry. Enter the age of Indie bands, and infinite Micro markets. The interesting thing about the 80/20 rule is when the networked platform is introduced is that 80% of the potential market rests on lower end of the individual market size, i.e. the success of Rhapsody and iTunes.

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Cisco Releases 2010 Corporate Social Responsibility Report

Today, we released our sixth annual corporate social responsibility (CSR) report.  We are pleased to provide information about the progress we have made, and the work we still have in front of us, in the areas of employee engagement, the environment, corporate governance and ethics, social investments and value chain.

Cisco’s approach to CSR is like other areas of the business where we consider the long term impact that we can have versus taking a purely transactional view.  We encourage you to read more about Cisco’s CSR efforts and tell us what you think.

Watch the video with Tae Yoo, senior vice president of corporate affairs, and John Chambers, Cisco chairman and CEO, discussing why CSR is good for business and society.


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Cisco Participates in Partners for a New Beginning CGI Commitment

During the 6th annual Clinton Global Initiative (CGI) meeting in New York, the private sector, non-governmental organizations and other global leaders gathered to identify and create solutions to address the world’s most pressing problems.   One such solution or “CGI commitment” includes the Partners for a New Beginning--a non-partisan, non-profit organization committed to broadening and deepening engagement between the United States and international Muslim communities by building public-private partnerships that advance economic opportunity, science and technology, education, and exchange.


Cisco Chairman and CEO John Chambers (far right) joins former US President Bill Clinton, former US Secretary of State Madeleine Albright and PNB leaders on stage at CGI 2010.

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