On October 2, 2010, the day after Singapore celebrated Children’s Day, close to two thousand children and Cisco volunteers led by Edzard Overbeek, President of Cisco’s Asia Pacific and Japan theaters, created a little piece of history by attending the World’s Largest Art Lesson across 12 countries and 33 locations around the globe.
Sitting in Cisco’s Singapore office, Peter Draw, a gifted young artist with a passion to bring joy to the lives of underprivileged children through art, achieved his dream of reaching out to hundreds of children simultaneously thanks to Cisco’s technologies including TelePresence and WebEx.
The event was recognized by Guinness as a new world record but the real rewards lay in the squeals of laughter from the children who came from different backgrounds, different cultures and different nations; united for those few hours through a combination of technology and good old fashioned drawing.
Collaboratively written by Charlie Treadwell and Sushant Sahani as a summary of the Social Media Club – Silicon Valley chapter’s inaugural event titled Social Media for Social Good.
With no shortage of events for marketing professionals to speak about social media, ROI, lead generation and corporate adoption, we thought it would be great to share our experience participating in an event from the opposite side of the spectrum. At PayPal last night, the inaugural meeting of the Social Media Club – Silicon Valley chapter focused on Social Media for Social good. The panel consisted of:
Louis Gray, vice president of marketing at My6Sense, and a well-known commentator on social media tools and trends, will moderate a top-notch panel including: Read More »
We’ve all seen the amazing innovation and mass adoption of mobile apps like Groupon, Foursquare and Yelp, but I’m starting to believe that this is just the tip of the iceberg. With mobile penetration in the developing world far surpassing wired, innovative people are beginning to use seemingly simple technology like SMS to drastically improve people’s lives.
Source: ITU World Telecommunication/ICT Indicators Database.
I’m participating in a panel discussion at PayPal on Thursday evening about using social media for social good. This is the inaugural meeting of the Social Media Club – Silicon Valley, and it will be a great opportunity to meet some social media professionals.
I’m extremely interested in this discussion, as I am only 3 months into my new role as Marketing Strategy Manager for Corporate Social Responsibility (CSR). I believe social media is powering a revolution in social causes today.
Please join us at this event if you’re in the bay area, and if you can’t make it, I’ll post a follow up blog and try to capture some video interviews.
Secretary of State Hillary Clinton presented Cisco along with Denimatrix and Mars, Inc., with the 12th annual Award for Corporate Excellence (ACE). The ACE is given to U.S. businesses that exhibit good corporate citizenship, promote innovation, and advance democratic principles around the world. Cisco received the prestigious ACE for helping to connect the Israeli and Palestinian economies and people, and engaging in several partnerships and initiatives to enhance technical capacity, connectivity, education, and opportunities for women and youth in Israel, the West Bank and Gaza.
Secretary Clinton invited Cisco Chairman and CEO John Chambers “to accept this ACE Award for your efforts to create jobs, improve lives, and lay the groundwork for lasting peace.”