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Cisco donates Flip Videos to nonprofits to help them garner support

We are opening an opportunity for nonprofits to use video to tell their stories – helping attract volunteers, financial support and enthusiasm for the causes nonprofits work so tirelessly to address!

Cisco will be donating Flip Video cameras to nonprofit organizations, through a program we launched this week with TechSoup.  Eligible nonprofits and libraries can request up to five bundles of MinoHD (US and Canada) and UltraHD (US only) video cameras.  Read More »

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Welcome to Cisco’s new Corporate Social Responsibility Blog!

For more than two decades, Cisco’s vision has been to change the way the world works, lives, plays, and learns. Our approach to corporate social responsibility (CSR) aligns responsible business practices and social investments to create long-term value for our business.

We encourage you to read more about our CSR efforts in the 2010 CSR Report, and tell us how you engage the network for good.

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Technology, Kids and a Guinness World Record

On October 2, 2010, the day after Singapore celebrated Children’s Day, close to two thousand children and Cisco volunteers led by Edzard Overbeek, President of Cisco’s Asia Pacific and Japan theaters, created a little piece of history by attending the World’s Largest Art Lesson across 12 countries and 33 locations around the globe.

Sitting in Cisco’s Singapore office, Peter Draw, a gifted young artist with a passion to bring joy to the lives of underprivileged children through art, achieved his dream of reaching out to hundreds of children simultaneously thanks to Cisco’s technologies including TelePresence and WebEx.

The event was recognized by Guinness as a new world record but the real rewards lay in the squeals of laughter from the children who came from different backgrounds, different cultures and different nations; united for those few hours through a combination of technology and good old fashioned drawing.

Roll video…

httpv://www.youtube.com/watch?v=KMCHueGVzPU

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Social Media for Social Good

Collaboratively written by Charlie Treadwell and Sushant Sahani as a summary of the Social Media Club – Silicon Valley chapter’s inaugural event titled Social Media for Social Good.

With no shortage of events for marketing professionals to speak about social media, ROI, lead generation and corporate adoption, we thought it would be great to share our experience participating in an event from the opposite side of the spectrum. At PayPal last night, the inaugural meeting of the Social Media Club – Silicon Valley chapter focused on Social Media for Social good. The panel consisted of:

  • Louis Gray, vice president of marketing at My6Sense, and a well-known commentator on social media tools and trends, will moderate a top-notch panel including: Read More »

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The Revolutionary Potential of Mobile Media

We’ve all seen the amazing innovation and mass adoption of mobile apps like Groupon, Foursquare and Yelp, but I’m starting to believe that this is just the tip of the iceberg. With mobile penetration in the developing world far surpassing wired, innovative people are beginning to use seemingly simple technology like SMS to drastically improve people’s lives.

Source: ITU World Telecommunication/ICT Indicators Database.

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