Steve Jobs, one of the most creative—and effective—innovators in modern America, has died. He was born to single mother. His father was an immigrant. His unmarried parents gave him up for adoption. He never graduated college. By conventional standards, any one of these factors would have made him destined for mediocrity at best, a drain to society at worst. And yet, he not only thrived, but altered the world forever through a combination of unrivalled creative expression and business acumen.
Sustainability 2.0 involves the employment of social media tools to initiate, maintain and monitor sustainability engagement. Companies and institutions are increasingly turning to social media channels to grow corporate social responsibility initiatives of all categories, including sustainability. Sustainability 2.0 involves two components for optimal engagement across any large-scale enterprise organization, or even university campus: 1. promotion and 2. analysis.
Promotion of sustainable actions via social media:
According to a 2011 study by Sustainable Life Media and Zumer, social media is used at 50 global companies to promote sustainability on various engagement levels. Professor Nigel P. Melville of the University of Michigan delivers an action-based summary of the report’s findings on 4,000+ social web posts:
- “76% of sustainability professionals interviewed believe that their investment in sustainability-themed social media will help gain market share, increase the size of the overall market, or, ideally, both.”
- “Companies such as Coca-Cola, PepsiCo, Dell and Toyota (all profiled in case studies) have unearthed the enormous potential of combining social media and sustainability to gain market share and acquire customers in new and growing markets.”
- “Social media is impacting the way leading corporations are planning and executing their business practices. As an example, companies have been able to increase internal recognition of their sustainability goals, on average, by 10-15% through the use of Facebook, Twitter and YouTube. This is resulting in greater compliance with energy, waste and water efficiency strategies.”
Why select “social media” as a channel for driving environmental activism? People are influenced by social media conversations.
Cisco’s TelePresence product is helping organizations around the world reduce their carbon footprints. A perfect example is the Carbon Disclosure Project (CDP), which just held its annual global launch through video conferencing for the first time ever.
Where once executives and speakers would have flown in from far-flung locations around the globe to attend the meeting, people from nine locations on four continents gathered at a virtual conference table to discuss the challenging environmental problems facing our planet. Read More »
Making Education Relevant is the topic for the next debate in the Cisco-Promethean Education Fast Forward series. Having steered two children through 16 years of the US education system, I can tell you that THAT particular topic sparked a raging debate over the dinner table every night. It went something like this: “Mom, why do I need to learn quadratic equations?” Or, the ever present simple“Why?”. While I am delighted to hear that academics and practitioners continue to debate education’s relevancy, I can tell you that, as a young mother, I wished someone had armed me with better answers than, “Because you have to.” Read More »
In 2008, a magnitude 8.0 earthquake displaces 4.8 million residents and takes 68,000 lives in China’s Sichuan Province.
Following the 2008 earthquake, Cisco in partnership with the Chinese Government created a unique public-private partnership called Connecting Sichuan, a three-year, 45M corporate social responsibility program to revitalize the region, Read More »