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Cisco Employees Buzzing Over Volunteer Project’s Environmental Impact

November 17, 2011 at 5:07 pm PST

Employees take Cisco’s corporate culture of environmental and social responsibility seriously. Some so seriously that they don protective gear and venture to the rooftops of Cisco office buildings in France and the United Kingdom to cultivate a greener world.

These Cisco employees are not modern day superheroes, but rookie beekeepers, intent on cultivating colonies of endangered bees to pollinate wild plants and food crops.

The European beekeeping project illustrates how people can use human and technology networks to multiply the positive impact of something they are passionate about. Read More »

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Human and technology networks vital to improving healthcare

October 31, 2011 at 12:19 pm PST

Healthcare is transforming rapidly thanks to advances in technology and people working together.  This evolution was obvious in Jordan last week, when the inaugural meeting of the country’s Healthcare ICT Task Force took place in conjunction with the World Economic Forum Jordan.

The task force is a collaboration between the King Abdullah II Fund for Development, the Information Technology Association of Jordan (inj@j), and Cisco, and it points to the country’s vision to become a regional hub for ICT solutions in the healthcare sector. Read More »

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Strong Businesses are Built on Solid Recordkeeping

October 18, 2011 at 10:42 am PST

We are proud to announce that Cisco received the 2011 Cobalt Award for Excellence in Records and Information Management, given by ARMA International on October 17, 2011.

Before you stifle a yawn, consider this: Sound records and information management means that employees up and down the corporate ladder follow consistent policies and procedures. This translates into strict compliance with laws and regulations and contributes to overall organizational success. And it gives shareholders, customers, regulators, and employees confidence. Read More »

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Thinking Differently Inspired a Generation

Steve Jobs, one of the most creative—and effective—innovators in modern America, has died. He was born to single mother. His father was an immigrant. His unmarried parents gave him up for adoption. He never graduated college. By conventional standards, any one of these factors would have made him destined for mediocrity at best, a drain to society at worst. And yet, he not only thrived, but altered the world forever through a combination of unrivalled creative expression and business acumen.

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Sustainability 2.0 – Driving Sustainability Engagement through Social Media (Part 1/2)

October 12, 2011 at 1:36 pm PST

Sustainability 2.0 involves the employment of social media tools to initiate, maintain and monitor sustainability engagement.  Companies and institutions are increasingly turning to social media channels to grow corporate social responsibility initiatives of all categories, including sustainability.  Sustainability 2.0 involves two components for optimal engagement across any large-scale enterprise organization, or even university campus: 1. promotion and 2. analysis.

Promotion of sustainable actions via social media:

According to a 2011 study by Sustainable Life Media and Zumer, social media is used at 50 global companies to promote sustainability on various engagement levels.    Professor Nigel P. Melville of the University of Michigan delivers an action-based summary of the report’s findings on 4,000+ social web posts:

  • “76% of sustainability professionals interviewed believe that their investment in sustainability-themed social media will help gain market share, increase the size of the overall market, or, ideally, both.”
  • “Companies such as Coca-Cola, PepsiCo, Dell and Toyota (all profiled in case studies) have unearthed the enormous potential of combining social media and sustainability to gain market share and acquire customers in new and growing markets.”
  • “Social media is impacting the way leading corporations are planning and executing their business practices.  As an example, companies have been able to increase internal recognition of their sustainability goals, on average,  by 10-15% through the use of Facebook, Twitter and YouTube. This is resulting in greater compliance with energy, waste and water efficiency strategies.”

Why select “social media” as a channel for driving environmental activism? People are influenced by social media conversations.

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