The discipline of community relations has evolved dramatically in recent years. Recognizing both the responsibility to support their communities and the business benefits of a positive reputation, companies have invested billions of dollars and millions of hours, resulting in a substantive impact.
Yet for many organizations, corporate social responsibility (CSR) is on the verge of the most dramatic change yet. It’s a shift to the concept of creating shared value, which tears apart the traditional lines between a CSR program and the business it supports. In many ways, it makes community relations obsolete, as the entire business becomes a community relations effort unto itself. The emerging practice of creating shared value can transform how companies grow and impact communities around the world.
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Tags: Cisco, community relations, corporate social responsibility, CSR, impact multiplied, shared value
In the summer of 2010, Veronica Recanati, Security Partner Account Manager for Cisco Italy, spent one month of paid time off volunteering at an orphanage in Tanzania. It turned out to be a life-changing experience not just for her, but for many of her colleagues in Rome.
In Tanzania, Veronica realized just one euro could buy ten meals for children. She realized more help was needed, not just in Tanzania, but at home in Italy and around the world. And she realized she wanted be involved.
“It was like a bomb that exploded in my head,” Veronica says. “I wanted to use my experience with Cisco to help.”
Today, Veronica is part of a very active Italy Civic Council – a group of Cisco employees that leads volunteer and charitable activities at the local level.
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Tags: Cisco Italia, civic council, community relations, community service, corporate social responsibility, CSR, donate, employee engagement, Italy, nonprofit, orphanage, poverty, Sensacional, Tanzania, technology, volunteer, volunteer engagement
Two out of three deaths among children under age five could be prevented with effective primary healthcare globally. It is a generally recognized fact that regular medical care is essential for early diagnosis and treatment of illness and chronic diseases. And poor health causes developmental delays, affecting learning ability and a child’s ability to reach full intellectual potential. Sick children exact a toll on families, resulting in lost income and an overall compromised quality of life.
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Tags: children, Cisco, corporate social responsibility, CSR, healthcare, impact multiplied, pediatrician, telehealth
The future of the information and communications technology (ICT) sector is exciting. Every day, people are using the Internet, computers and mobile devices in new and innovative ways. ICT is changing the way we work, live, play and learn. And it’s opened up new employment opportunities that should appeal to men and women alike.
So, where are all the women?
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Tags: Cisco, corporate social responsibility, CSR, geek stereotype, Girls, Girls in ICT, Girls in IT, Girls in Technology, ICT, Information and Communications Technology, IT, networking academy, women, Women in Technology
Last week I had the privilege of attending the Nonprofit Technology Conference (NTC) in San Francisco. Hosted annually by the Nonprofit Technology Network, the conference is a gold mine of professional development and relationship-building opportunities for nonprofit staff who use technology for marketing, fundraising, operations, program delivery, and more.
Cisco sponsored the Ignite Reception at NTC, where attendees had 5 minutes and 20 slides to talk about how their nonprofits are using technology.
Cisco’s Corporate Social Responsibility (CSR) efforts operate at this intersection of human and technology networks, too. We know that by working with nonprofits, government agencies, or other businesses, we can accomplish much more than we could alone. And, by adding technology to the equation, we can multiply our impact even further.
Many nonprofits have similar experiences. They are collaborating–and using innovative, network-enabled technologies–to reach more people with better services.
If you work for a nonprofit that has used human and technology networks to multiply your impact, we want to hear your story.
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Tags: corporate social responsibility, CSR, feeding america, grameen, grameen foundation, guest blog, hunger, impact multiplied, innovative, MFI, microfinance, network, nonprofit, nonprofit technology conference, NTC, nten, poverty, progress, technology