Earlier today we had a brief press conference introducing our Cloud Connected solutions that enable you to connect users to the cloud with confidence. And you can get the meaty detail tomorrow [June 13 @ 8am PDT] when we have a special episode of TechwiseTV on CiscoLive365 with Jimmy Ray Purser and Robb Boyd showcasing these new solutions, doing a technical deep dive, and kicking the proverbial tires. You can get a sneak peek here as Jimmy Ray took a stroll through our CiscoLive demo space. As you can see in the picture to the right, Robb is very excited for these new solutions! [He said I could post this picture, muahaha] Read More »
There is a growing understanding of the network’s ability to multiply impact in health care as well as recognition of Cisco’s role in applying networking technology solutions to address health care needs. Most recently, Cisco won an award from GBCHealth for the “core competence category” for our work in the corporate social responsibility program known as Connecting Sichuan. The three-year program aimed to transform healthcare systems after the 2008 earthquake through the implementation of ICT technologies by connecting urban and rural health organizations for improved access to quality healthcare.
More than 280,000 now receive critical health care regardless of where in the region they live, thanks to the Connecting Sichuan program. And there has been a 32 percent reduction in antibiotic costs as a result of remote health care treatment enabled by the program.
Given these results, Cisco was presented with the award at the annual GBCHealth Conference, which brings together thought leaders from business, government, multi-laterals and civil society to discuss important health topics and healthcare challenges globally. GBCHealth is a coalition of more than 200 member companies with a mission to mobilize the power of global business community to build a healthier world.
This is a very significant award honoring companies that exemplify a spirit of innovation and dedication to outstanding achievements in global health. This year’s award was extremely competitive—the winners (1 for each of the 5 categories) were selected from 40 finalists, conferred by an external panel of expert judges drawn from government, multi-laterals, academia, non-profits and the corporate community. On hand to receive the award was SVP Carlos Dominguez who also led a session at the conference about how social media can shape the future of disease awareness, prevention and treatment. Other dignitaries and featured speakers included Muhtar Kent, Deepak Chopra, Richard Edelman, Christy Turlington-Burns, Kenneth Cole and Barbara Bush.
There is a lot of talk about the Olympic legacy for London 2012, yet in some parts of the media in particular there seems to remain some cynicism. But over the past few weeks and months I have witnessed the genuine efforts being made by Cisco to building a brilliant future after the Games.
For example former Olympic silver medallist Roger Black and Cisco ambassador has spent the last week touring around several schools in the east end of London to highlight the Cisco Network Academy programme and inspire kids to look at Science Technology Engineering and Math subjects at school. Read More »
When Steve Martino, Cisco’s vice president of information technology, drives along Route 101 in San Jose, Calif., he thinks about deadlines to meet, programs to initiate, and teams to lead through upcoming projects. But there is another set of thoughts which permeates his mind– those of the Habitat for Humanity projects he has led, which he can actually see from the highway.
“I enjoy being able to drive past a home or development that we worked on, see that result and say ‘I had something to do with that,’” Martino said. “Those people have a home and are happy in part because I invested time in it.”
The discipline of community relations has evolved dramatically in recent years. Recognizing both the responsibility to support their communities and the business benefits of a positive reputation, companies have invested billions of dollars and millions of hours, resulting in a substantive impact.
Yet for many organizations, corporate social responsibility (CSR) is on the verge of the most dramatic change yet. It’s a shift to the concept of creating shared value, which tears apart the traditional lines between a CSR program and the business it supports. In many ways, it makes community relations obsolete, as the entire business becomes a community relations effort unto itself. The emerging practice of creating shared value can transform how companies grow and impact communities around the world.