“We believe economic progress without social development is not sustainable, while social development without economic progress is not feasible.” – Klaus Schwab, Founder and Chairman of the World Economic Forum
Historically individuals and institutions have often been limited to the results of their individual efforts to make an impact. With the advent of the Internet and widespread broadband connection, however, it is now possible to efficiently join with others to act collectively -- pooling global resources and talents to solve problems too big to solve alone. This is the power of collective knowledge, creativity, and commitment in a connected age. This is what Cisco believes as we consider, plan, and execute our Corporate Social Responsibility (CSR) activities.
One way in which Cisco works collaboratively to make a global impact is by participating in events like this week’s World Economic Forum (WEF) in Davos, Switzerland. Cisco is one of the strategic partners of the event and our Chairman and CEO, John Chambers, will be speaking as part of a panel addressing Leading through Adversity on Wednesday, January 23 from 9 to 10 a.m. (CET) (midnight to 1 a.m. PST/3 to 4 a.m. EST).
Since ” ’tis the season” for giving in many parts of the world, and as end of the calendar year approaches, I’ve decided to finish my working year reflecting upon the biggest “Giving Back” initiative I was personally part of in September of this year (2012) -- my two stages of the Deloitte Ride Across Britain, or RAB as we called it in Cisco UK & Ireland -- an event we aligned to Cisco’s overall involvement in the London 2012 Olympic and Paralympic games. Time has flown since I initially blogged about my nerves pre-ride. I reflected on our “Virtual RAB” -- designed to give everyone at Cisco an easier chance of participating -- also as part of our overall fundraising, and told you about the “Network on Wheels” or Cisco NOW Van that supported us with remote (very remote!) internet access as we cycled through all weathers from the bottom to the very top of the UK. The Cisco team raised around £20,000 (over $32,000 USD) -- while the event as a whole, with over 700 riders, raised over £1 Million in total -- all for paralympic athletes.
It was indeed an experience! While the second of my two days was a beautiful day for cycling -- as the video clip from Cisco UK & Ireland Senior VP Phil Smith (quite a cyclist btw!) shows -- the first day was a 12 hour test in truely horrendous stormy conditions! Let me tell you more about that day and show you some of the sights on the way.
At Cisco, we rely on more than 600 suppliers worldwide to manufacture, test, ship, and recycle the products we design. And, we expect these suppliers to meet the same high standards on ethics, labor rights, health and safety, and the environment that we apply to our people and operations.
So how do we manage that task over such a large network of suppliers?
One of our most powerful tools is our supplier scorecard. In the last fiscal year, we added sustainability criteria to the scorecard for the first time, and we are encouraging our suppliers to report their performance publicly in a Corporate Social Responsibility Report report and to disclose their greenhouse gas emissions through the Carbon Disclosure Project.
For many children, visiting Santa Claus, sitting on his lap, and telling him what they want for Christmas is a highlight of the holiday season. But for a sick, hospitalized child, participating in this tradition can be impossible.
Thanks to Cisco technology and a network of Cisco volunteers, hundreds of hospitalized children in the U.K. and Ireland have a chance to visit with Santa each year – in the most high-tech way possible.
One of eight volunteer Santas in the 2012 Connected Santa program in the U.K. and Ireland
Today, everyone at Cisco is excited about the release of a new book — “The Human Face of Big Data” by Rick Smolan, a former Time, Life, and National Geographic photographer best known as the creator of the “Day in the Life” book series.
Cisco is a sponsor of the Human Face of Big Data Project, which also inlcudes a “Data Detectives” youth program and a smart phone application that allows users to compare their answers to questions about health, family, dating, dreams and more to 3 million other people around the world.
The book captures in photographs, essays, and infographics how the real-time collection, analysis, and visualization of vast amounts of information is enabling people to address some of the world’s biggest challenges.