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Cisco Partner Weekly Rewind – November 20, 2015

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Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

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CEO Robbins Has Cisco On The Fast Track, And Partners Are Ready, Set, Go

There has been no shortage of major moves since Chuck Robbins took over the helm at Cisco less than 4 months ago. He is moving Cisco at an unprecedented pace.

And while here at Cisco we see the strategy as moving quickly towards growth and adjusting to fast-moving markets, it’s always best – at least in my opinion – to hear what our partners have to say.

Luckily, CRN’s Mark Haranas checked in with Cisco partners this week for their reaction to the CEO’s moves.  I encourage you to read his excellent article for what our partners think.

Cisco ACI Awarded InfoWorld Editor’s Choice

InfoWorld, a top IT publication, recognized Cisco’s powerful SDN solution, ACI, with the Editor’s Choice award based on an impressive overall review score of 9.6 out of 10.

An excerpt from the review:

“Cisco ACI is a powerful solution that’s designed for large-scale deployments. It represents a significant step away from traditional networking in both design and scale, and a significant step forward in managing Cisco networks through an open and modern API control structure.”

Our own Rick Snyder provided a snapshot on why this is both an important and impressive recognition. Be sure to read his thoughts on the partner blog.

Need to Reach More Customers? Tell Your Story through Social!

Bryan Sherlock is a regular contributor to the partner blog and is a heavy advocate for our partners. His specialty? Providing marketing enablement best practices and tips to help you grow your business and brand.

This week he says tell your story through social media to reach more customers.  I have to agree wholeheartedly.

Take a Breather: Give Yourself a Mental Break for Optimal Productivity

Karin Surber is back this month providing partners excellent tips in and around sales. This week’s topic was one of my favorites. Why you say?

According to Karin and the research she has done, we should all be taking more naps, vacations, and breaks to reach optimal productivity and maintain mental performance. That’s what I’m saying!

So, take a break and read her insightful post. Read More »

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Cisco Partner Weekly Rewind – November 6, 2015

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Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Extending Security Everywhere

Security Everywhere was originally launched in June during CiscoLive in San Diego. As Cisco continues its commitment to provide the most comprehensive security portfolio in the industry, this week Security Everywhere expanded further into the cloud, network and endpoints.

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Al Jacobellis, Director of Security Solutions Strategy, explains how this most recent launch creates new opportunities for partners and highlights a few key solutions.

Also be sure to visit the Extending Security Everywhere Launch Site for partners to see how you can start taking advantage today.

In the News: Extending Security Everywhere

Good Reads

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Cisco Partner Weekly Rewind – October 23, 2015

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Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

It’s All About Connections

Rick Snyder, Vice President, Americas Partner Organization, contributed his first blog post since taking on his new role.

Rick had quite a few takeaways from his recent trip to Orlando for the Best of Breed Conference, none more important than a partner CEO keynote. Check out his blog post to see why decision making is shifting from IT to line of business (LOB).

CRN’s Exclusive interview with Wendy Bahr

The new Cisco Channel Chief has had a busy first 90 days – a time period that includes traveling around the world talking to partners to ‘get a sense of what they want to see from the networking giant in the digital age.’

She also fields questions on when the recent Apple partnership will be implemented into the Cisco Channel Program, the Dell-EMC deal, and a number of partner updates around the corner. Check out the full interview by CRN’s Mark Haranas.

Karin Surber Says Using These Marketing Tips Can Mean Big Business

Karin Surber is back at it, this time she’s delivering best marketing practices for partners.

We all know social is at the forefront of today’s marketing universe. But Karin asks us not to forget about 3 other tactics that can grow your business and compliment social media.

  • Content marketing
  • Search engine optimization
  • Email marketing

See what else she has to say to partners about these important techniques.

Good Reads

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The Channel Company Presents Annual Best of Breed Event in Orlando

I’m back! Back on the Cisco Partner Blog for the first time in a fe#BoB15 Orlandow months, and back in Florida for the first time in a few years. I spent the early part of this week in Orlando at the Best of Breed event. As the weather has shifted to distinctly more “fall-like” back in North Carolina, it was nice to head south for a few days and enjoy a few last gasps of summer.

More importantly, it has been an opportunity to meet numerous influential executives from within the industry. There were many Cisco Partners here at the event and to have the opportunity to speak with them about working with Cisco is always valued. In addition, it’s always interesting to hear their takes on the speakers and information coming out of the event, as the partners are truly the guys on the front line with customers every single day.

CRYou might have seen, from the ongoing coverage of Best of Breed, that our new CEO, Chuck Robbins, was here to deliver the keynote, which was done in an interview style with the CEO of The Channel Company.

Chuck fielded questions about the recent Dell-EMC deal, the Cisco partnership with Apple, and his basketball playing days. Be sure to check out the interview with Chuck and subsequent stories from CRN, including what he forecasts about Apple’s relationship with the channel.

I had several partners tell me this week how happy they were to see Chuck at the event and how it showed them consistent, ongoing commitment to the channel from Cisco. That is great feedback and we are indeed committed to our partners at Cisco. We do understand how important the channel is to our business.

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Cisco Partner Weekly Rewind – October 9, 2015

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Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

A Rejuvenated Marketing Velocity Program Hits the Gas for Partners

Cisco’s Marketing Velocity has always been known to partners as the award winning annual event where we share innovations and thought leadership to help partners accelerate sales.

Bryan Sherlock stopped by the partner blog to make sure everyone knows the newly rejuvenated Marketing Velocity is an always-on program for partners, now offering expanded eLearning courses, a shareable content hub, On-the-Air webcast series, and more. Check out his blog to see how you can start taking advantage today.

Cisco Global Editors Conference 2015

The 2015 Cisco Global Editors Conference took place beginning of this week in San Jose, CA. Expectedly, there was a lot of buzz and coverage as new Cisco CEO, Chuck Robbins, made his first external keynote to press.RobbinsGEC

While you can look back at the #CiscoGEC hashtag to see what took shape and resonated on social, I grabbed some of the top articles coming out of the event that I thought would be of interest to our partners:

And finally, here’s what attendees had to say about the big week!

As always, let us know what you think of the blog. Feedback from partners, especially around partner programs, is vital for Cisco to keep producing programs that work for all of us.

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