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A Chapter from My Unwritten Book: Social Media Planning (Part 2)

September 24, 2013 at 10:01 am PST

Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this list complete so please feel free to add your two cents in the Comment box below. The more we share, the more we can influence how companies and even industries are viewing and adopting social media. Collectively, we can shape its evolution. So please, share away!

And without further ado, here’s another chapter from my unwritten book in slide deck format:   Read More »

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Collaborating with Cisco WebEx Cloud

Over the last six months, I’ve talked with numerous customers and partners. One thing is clear: People get it. Connecting employees, vendors, partners, and customers — so they can work together with no barriers — makes sense. It saves money and time, and builds relationships.

It seems like overnight we landed in a post-PC world — a place where working from anywhere, anytime is how it is every day. Two technology trends are driving this new work-style while embracing the existing IT landscape: cloud-based applications and smart mobile devices.

Cloud-based services are already familiar in the consumer world — with music, storage, and social media — and in the business world with customer relationship management (CRM) and other transactional applications. The software-as-a-service (SaaS) model offers well-known benefits to IT — such as rapid deployment, flexibility to meet changes in demand, and the ability to shift costs from capital to a predictable operating expenses — all while providing an “always on” service that is available anytime, anywhere.

I keep coming back to that: anytime, anywhere. It is the touchstone for this new work model. Smart mobile devices are the perfect complements to cloud-based services. We can have consistent access to information from different devices and locations throughout the working day. Check email, join a conference call, or participate in a video conference — all from your smartphone, notebook, tablet, or desktop. Whether you are on the road, in the office, or at home — place doesn’t matter. The Cisco WebEx cloud collaboration applications are hosted on the Cisco WebEx Cloud, a platform that supports nearly two billion Read More »

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CRM, Metrics and the B2B Marketer

Marketing is transforming. We’re aligning closer to sales, owning more of the revenue pipeline and being held more accountable. To be a successful marketer we need understand our customers’ and potential customers’ needs and behaviors so that we can respond effectively with appropriate messages about our products and services. CRM systems allow us to do this. The data housed inside a CRM system can help close sales faster, retain customers, find new customers, and offer superior customer service – all things that ultimately increase revenue. So why is it that  less than 50% of executives are fully satisfied with the business benefits of CRM? How can we ensure that at least for marketing that we are maximizing the investment in our CRM tools and leveraging them to drive the right kind of engagement with customers and prospects?

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Cisco Helps Zone Labs Transform Their Use of Social Media for Customer Care

Zone Labs is using Cisco SocialMiner to track social media sites such as Facebook and Twitter, increase customer engagement across the social media landscape and increase revenue. In the video below, Zone Labs CEO Petter Etholm describes Zone’s new social media strategy with Cisco SocialMiner. Cisco and Zone will be hosting a multi-city TelePresence fireside chat with press and analysts tomorrow to talk further about the changing nature of customer service and the customer-led revolution in customer relations.

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People Plus Technology Equals Superior Customer Service

There’s a great ad out right now for an online insurance company. The tagline is “Technology when you want it, people when you don’t.” I like this tagline, because it captures the conundrum most folks face when they need customer service: people or technology? This company’s answer is: both.

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