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	<title>Cisco Blog &#187; crm</title>
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		<title>Collaborating with Cisco WebEx Cloud</title>
		<link>http://blogs.cisco.com/collaboration/collaborating-with-cisco-webex-cloud/</link>
		<comments>http://blogs.cisco.com/collaboration/collaborating-with-cisco-webex-cloud/#comments</comments>
		<pubDate>Thu, 21 Feb 2013 13:52:59 +0000</pubDate>
		<dc:creator>Raj Patel</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Cisco WebEx]]></category>
		<category><![CDATA[Cisco WebEx Cloud]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[Post-PC Era]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[software as a service]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=102654</guid>
		<description><![CDATA[Over the last six months, I’ve talked with numerous customers and partners. One thing is clear: People get it. Connecting [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>CRM, Metrics and the B2B Marketer</title>
		<link>http://blogs.cisco.com/truthmarketing/crm-metrics-and-the-b2b-marketer/</link>
		<comments>http://blogs.cisco.com/truthmarketing/crm-metrics-and-the-b2b-marketer/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 02:40:55 +0000</pubDate>
		<dc:creator>Ruth White-Cabbell</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[business goals]]></category>
		<category><![CDATA[Cisco partner marketing]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[marketing automation]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=62987</guid>
		<description><![CDATA[Marketing is transforming. We’re aligning closer to sales, owning more of the revenue pipeline and being held more accountable. To be a successful marketer we need understand our customers’ and potential customers’ needs and behaviors so that we can respond effectively with appropriate messages about our products and services. CRM systems allow us to do this. The data housed inside a CRM system can help close sales faster, retain customers, find new customers, and offer superior customer service – all things that ultimately increase revenue. So why is it that  less than 50% of executives are fully satisfied with the business benefits of CRM? How can we ensure that at least for marketing that we are maximizing the investment in our CRM tools and leveraging them to drive the right kind of engagement with customers and prospects?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cisco Helps Zone Labs Transform Their Use of Social Media for Customer Care</title>
		<link>http://blogs.cisco.com/collaboration/cisco-helps-zone-labs-transform-their-use-of-social-media-for-customer-care/</link>
		<comments>http://blogs.cisco.com/collaboration/cisco-helps-zone-labs-transform-their-use-of-social-media-for-customer-care/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 03:33:06 +0000</pubDate>
		<dc:creator>Nadee Gunasena</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[contact center]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[Customer Care]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=17553</guid>
		<description><![CDATA[<a href="http://www.zonediet.com/">Zone Labs</a> is using <a title="Cisco SocialMiner" href="http://www.cisco.com/en/US/products/ps11349/index.html">Cisco SocialMiner</a> to track social media sites such as Facebook and Twitter, increase customer engagement across the social media landscape [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>People Plus Technology Equals Superior Customer Service</title>
		<link>http://blogs.cisco.com/smallbusiness/people_plus_technology_equals_superior_customer_service/</link>
		<comments>http://blogs.cisco.com/smallbusiness/people_plus_technology_equals_superior_customer_service/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 22:56:18 +0000</pubDate>
		<dc:creator>Dawn Brister</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customers relationship management]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[small business technology]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[unified communications]]></category>
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		<description><![CDATA[There’s a great ad out right now for an online insurance company.  The tagline is “Technology when you want it, people when you don’t.” I like this tagline because it captures the conundrum most folks face when they need customer service: people or technology? This company’s answer is: both.]]></description>
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		<slash:comments>4</slash:comments>
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