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Explosive Growth in Mobility and Location-based Marketing

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It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017).

Let’s look at some of the fundamental factors, drivers and numbers behind this growth to put it into context. Read More »

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Mobile Marketing & Location Context @ ClickZ New York 2014

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Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent.

Location, location, location…!!!

A very clear trend visible here is how location had become a key part of the digital marketing language.

It was part of the Keynote addresses.

  • Facebook’s former Director of Marketing is advocating it.
  • Google are presenting on it and delivering workshops on it.
  • Various booths talk about its importance.
  • Numerous speakers mention it in their presentation.
  • And Cisco are evangelizing how indoor location using WiFi and CMX can really enhance location capabilities and hugely driven additional revenue streams and enable new business models. Read More »

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Mobile Marketing @ SES Jakarta & WiFi based Location Context

SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region.
Here the  latest mobile marketing trends, best practices, new technologies have been discussed and presented, including Cisco’s CMX capabilities as part of meet the experts session called “Context marketing using Wifi location services”.

SESjakartaSome interesting observation and ideas being discussed include:

Multi-Channel Attribution modeling:
While online marketing investments are more measurable compared to conventional media such as television, however tracking what leads to sales conversion is becoming increasingly complicated.
The simple measures of last click or first click attribution are not fully meaningful to represent today’s omni-channel ultra-connected consumer. Therefore it’s not surprising that multi-channel tools and attribution modeling are one of the hot topics in digital analytics.

Data to underpin a successful digital marketing strategy:
Increasingly consumers are connected all the time -- and with that every day around the world, connected consumers are being wooed by offers of better prices, better deals and better service.
How can marketers compete…often the only defence they think they have to fire back at competitors is to match those deals and price cuts.
However data is key, as more information about customers becomes more plentiful and more detailed, and as customers become more interactive with the companies they buy from, the competitive marketing landscape is becoming radically different. For many advanced organisations it is using data to deliver insight and analysis gives them a competitive edge to keep ahead of the pack. Read More »

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Jabber Integration within Salesforce.com Boosts Productivity

Luca Felli

From Lance: It’s as easy as dialing a phone … no, wait it’s even easier

I dial the phone so often I don’t even think about it anymore: looking up someone’s phone number, and dialing their number into the phone – it’s second nature by now. But do it often enough in one day – or spend too much time looking up the number or dial the wrong number – and it gets to be a real pain.
Read More »

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Cisco UCS helps NHL’s Minnesota Wild Skate to Where the Puck is Going

December 11, 2013 at 11:43 am PST

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Speed is one thing that Cisco UCS and the NHL’s Minnesota Wild franchise share in common. If you have ever been to a professional hockey game you recognized and probably came to appreciate the speed, skill, and nimbleness of the players out on the ice. For Cisco UCS, speed is an attribute inherent in what we do, too – our compute business is highly competitive and requires constant, skillful, and quick innovation to deliver the best and newest in technology to our customers.

The NHL’s Minnesota Wild franchise rely on a Cisco UCS based I.T. infrastructure for their Microsoft Dynamics and CRM software portfolio. To better serve and interact with clients the Wild I.T. staff established three goals for their recent IT infrastructure transformation project:

  • Simplify infrastructure to boost staff productivity,
  • Improve resource management for controlled growth
  • Promote sustainability to conserve resources and provide environmentally conscious facilities for clients.

Looking at their long-term goals for cloud computing, the Wild staff decided to invest in a solution based on our Unified Computing System™ (UCS®) servers with Tegile based hybrid storage solutions. In doing so, the Wild established for them a highly agile data center environment that supports their current and future cloud initiatives with a virtual desktop infrastructure solution. The end results of the I.T. transformation project for the Wild were impressive as they:

  • Achieved 43 percent reduction in support costs
  • Reduced power by 63 percent and heat output by 68 percent
  • Reduced data from 42TB to 17TB

Once again we see the UCS architecture delivering improved performance at lower operating costs for a Microsoft oriented environment – Dynamics and CRM. In the case of the Minnesota Wild, a small I.T. organization when compared with larger enterprise I.T. organizations, they were able to deliver significant business value to their organization and position themselves for future technology shifts. Read more about the Minnesota Wild and their Cisco UCS experience here.

Learn more about Cisco’s Unified Data Center Microsoft solution capabilities at www.cisco.com/go/microsoft.

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