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Video: What will it cost?

Video: What will it cost?

“What will my video cost?” Is the number one question I’m asked. It’s also the toughest question to answer.  I could just answer: “How much do you have?” But I think I should be a bit more polite.  So here we go….

First, I set the stage that the cost of video production can vary greatly.10118_Finance_256

Let’s take an example of creating a video explaining how Cisco sees the future of the Internet of Everything. I could hire my son, pay him $20, tell him to hold my cell phone and record me explaining the concept for 60 seconds. Upload to YouTube and I’m done. Cost $20.

Now take that same video message and create a TV commercial with professional writers, actors, graphics, editing, audience testing, and well… you get the picture, expensive. Cost: $$$$$

Here’s the Cisco message that I’m sure will have different results than my $20 version would have:

Second, I bring out the analogy (us video people love analogies).

“What will a video cost?” It’s a bit like asking what does a car cost. Cars come in all types, ranging from a mini Smart car, to a basic Ford, a nice Honda, a luxury BMW, or a supercar Lamborghini. Now complicate the picture with size, from sports cars to sedans, SUVs, or pickup trucks. They will all get you to the airport but with different reliability, capacity, and speed -- of course all in much different style.

Now let’s get back to the video cost question at hand.

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Video production and visual content development can be compared to cars in exactly the same way. There are budget entry solutions that may well be just a single camera shoot, similar to the mini or basic car analogy, all the way up to a multi-camera, multi-crewed studio or location shoot that is the supercar of video production. In essence both use a vehicle to transfer the message (or people) in a dynamic engaging way, taking the viewer (or passengers) to the final conclusion (or destination).

Remember your image affects your audience and is just as important as your message.

Before price is even brought into the video production equation the most important point to consider is to take time to decide who your viewing audience is and what style will best suit them. And most importantly, best affect them! Will the mini video analogy work for you, staying true to the product, brand or message that you are promoting, or will you have to accept that the audience will need and may deserve the luxury or supercar video experience?

Seek professional help (and I don’t mean a psychiatrist).

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This final decision is always the tough part for anyone looking to commission a video product. You don’t want to make the decision of selecting a mini solution where a luxury or supercar should have been used, nor do you want to select a supercar when a mini would have been perfectly adequate. This is the point where I always say that engaging with experienced media professionals or video service teams can help guide you to make the correct choice for your budget, and most importantly, your audience.

The bottom line… your bottom line.

Unfortunately there is no magical number that relates to how much a video production will cost your bottom line. A budget production price will vary if you use a “bedroom business” to produce it or if you engage with the latest and greatest Hollywood studio. To me, video production all depends on who your audience is and how you take responsibility to produce the best content that stays true to your brand and gets across your message. Find a media professional or video service provider who understands what car analogy you need and can provide this for the audience.

So to summarize, if you ever need to commission a video think about the car analogy when evaluating how much money you’ll need. Every car gets you from A to B in varying degrees of comfort, speed and style so select the car that will best suit your audience. Then use this car analogy to explain your objectives to a professional video production provider whose knowledge and expertise can make it happen. Having a definitive idea of what type of video experience that you want to deliver can make the process much smoother and fulfilling for all everybody involved.

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IP Address Management, Part V: Return on Investment (ROI)

An IP Address Management (IPAM) solution is not just a repository for IP addresses. The simplicity and thoroughness it offers makes for a powerful tool that increases the efficiency and reliability of networks while substantially reducing operating expenses:

  • Automation of Processes: Tasks that administrators don’t have to manage manually result in direct management time and operating expense savings.
  • Simplification of Processes: Reducing the Read More »

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IP Address Management, Part IV: Centralization

Cisco Prime Network Registrar is able to achieve a high level of efficiency and reliability because of its heterogeneous integration with the other tools operators are using to manage their networks.  Rather than being a separate tool that administrators have to go back and forth between, Cisco Prime Network Registrar provides centralized resource visibility and IP address management. And, with the ability to scale to high user counts, it provides reliable management capabilities for even the largest networks.

This centralized visibility is an important capability for simplifying IP address management.  For example, Read More »

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IP Address Management, Part III: Moving to IPv6

With the rapid depletion of IPv4 addresses, migrating to IPv6 is no longer an option for many organizations.  Part of the challenge operators face is that both IPv4 and IPv6 addresses will be used within the same network.  In addition, individual devices will often have both types of addresses, making it more difficult to accurately view the current network topology.

Having to manage both IPv4 and IPv6 addresses increases the complexity of every task associated with IPv4 resources.  When addresses are managed manually, operators have to first look up a resource’s IPv4 address and then configure the IPv6 address by hand.  Operators then have to set up the address on the DHCP server as well.  This simple operation takes several steps and involves inputting the same data into the system multiple times.  Given that IPv6 addresses are four times longer than IPv4 addresses, this increases Read More »

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IP Address Management, Part II: Automation and Inventory

Efficient management of network elements requires that operators track the IP addresses assigned to each device when they are attached to the network.  When discovery is managed manually, an operator may forget to email a confirmation or perform one of the crucial steps in the provisioning process.  Rather than requiring operators to perform these steps manually, the management system can automatically assign and record IP addresses as well as send any confirmations.  In addition, the system can receive commands and trigger flows back downstream to further automate processes and simplify the workflow.

Cisco Prime Network Registrar, for example, offers a broad scope of IP address management (IPAM) capabilities for automating discovery. IP addresses for new devices are immediately added to the network’s IP inventory, guaranteeing that they will not be overlooked or mistyped.

Cisco Prime Network Registrar also locates and identifies unknown devices on the network, including smartphones, routers, and printers users have provisioned themselves.  When an IP address is used without being formally allocated, this creates a potential conflict with mission-critical equipment that could result in network downtime that is difficult and time-consuming to troubleshoot. Operators can either remove these rogue devices from the network or formally discover them to shore up potential security vulnerabilities that might otherwise pass undetected.

The accuracy of the IP address inventory is maintained by refreshing it at regular intervals to ensure it still correlates to the ever-changing configuration of the network.  Maintaining an accurate inventory of IP addresses is critical to reliable network operation.  For example, by Read More »

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