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Retail Lessons from Las Vegas Vacation Part 1 of 3 – Use of Video

Over the Christmas holidays I spent 5 days in Las Vegas visiting friends and ring in the new year in the city that never sleeps.  Over the years Las Vegas continues to transform itself to keep itself relevant from the original sin city and gambling capital to the modern convention/vacation destination.

I spent new year’s eve with 320,000 visitors which is an impressive number by any standards, plus  I managed to do some shopping and visiting a few attractions between visiting friends.

I thought I’d share my observations on how Las Vegas continues to delight visitors in a series of blogs and what retailers can learn from it.

Today’s I’d like to focus on the use of video technology for customers in Las Vegas

One of my stops is at the new Cosmopolitan casino and hotel and their use of video walls in the registration lobby

One of the first impression when you walk in is that it doesn’t look like a video screen but backlit wall panels.  Only when the images start moving do you realize it is a video wall.  As you can see from the video Read More »

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