This post was authored by my colleague Jessica Kelly (@JessGoddesse)
If you’re wondering why social media should be an key part of your communications strategy, just note these current statistics demonstrating the ubiquity of the medium:
Facebook now boasts more than 800 million active users worldwide, and more than half of these log on to the network on any given day.
Twitter too is no slouch (and growing), with 200 million registered users, one quarter of whom tweet daily.
Want more justifying numbers? A recent infographic on MediaBistro lists more compelling stats―like, say, the fact that 56% of consumers are likely to recommend a brand to a friend after becoming a fan on Facebook, and 20% of marketers have closed sales using Twitter.
Given that social media networks are timely (if not immediate) communications platforms that are interactive, and therefore― if used correctly (that is, authentically)―engaging, their success in marketing should come as no surprise. Read More »
Did you know that by the end if 2012, videos will account for 50 percent of all Internet traffic?
Online videos are powerful storytelling tools. Many nonprofits are using them to attract donors and volunteers, and to multiply the impact they can have on the people and communities they serve.
As a sponsor of the 2012 DoGooder Nonprofit Awards, Cisco will get a chance to recognize four nonprofits that have successfully used video to create meaningful, positive change. Read More »
In many cultures across the world, this is a time for giving. In a departure from my previous blogs discussing data center services, cloud adoption and IT architecture transformation, I’ve decided to end the year by discussing how we in Cisco give back our time and money to help others, something that Cisco most definitely encourages. Here I’ll discuss how a few colleagues and I have helped out in one of the computing degree courses at the University of Dundee in Scotland.
In many cultures across the world, this is a time for giving. In a departure from my previous blogs discussing data center services, cloud adoption and IT architecture transformation, I’ve decided to end the year by discussing how we in Cisco give back our time and money to help others, something that Cisco most definitely encourages. Here I’ll discuss how a few colleagues and I have helped out in one of the computing degree courses at the University of Dundee in Scotland.
Recently, I visited Arletta Jorgenson, an American single mother of three who relies on food pantries to help feed her family (see video below). Arletta, who lost her job as an administrative assistant three years ago and has survived on public assistance ever since, reminds us that financial hardship can happen to anyone – our neighbors, our cousins, colleagues…and us.
In the U.S., 49 million people are “food insecure” (families with at least one member who sometimes is hungry because they can’t afford enough food), according to Feeding America. These people aren’t necessarily homeless – or even unemployed. In fact, more than a third of them have at least one working adult.
