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	<title>Cisco Blog &#187; corporate newsroom</title>
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		<title>Communications Innovation: Brand Journalism and Cisco&#8217;s Corporate News Site</title>
		<link>http://blogs.cisco.com/news/communications-innovation-brand-journalism-and-ciscos-corporate-news-site/</link>
		<comments>http://blogs.cisco.com/news/communications-innovation-brand-journalism-and-ciscos-corporate-news-site/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 12:00:15 +0000</pubDate>
		<dc:creator>Karen Snell</dc:creator>
				<category><![CDATA[The Platform]]></category>
		<category><![CDATA[brand journalism]]></category>
		<category><![CDATA[corporate newsroom]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=66844</guid>
		<description><![CDATA[Brand journalism. Depending on what hat you wear in your organization,  you’ve likely heard, read or even followed the buzz [...]]]></description>
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		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Got A Question For @CiscoSystems?</title>
		<link>http://blogs.cisco.com/news/got-a-question-for-ciscosystems/</link>
		<comments>http://blogs.cisco.com/news/got-a-question-for-ciscosystems/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 19:58:39 +0000</pubDate>
		<dc:creator>Autumn Truong</dc:creator>
				<category><![CDATA[The Platform]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[corporate newsroom]]></category>
		<category><![CDATA[data center]]></category>
		<category><![CDATA[FAQ]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=63082</guid>
		<description><![CDATA[Answers To Your Frequently Asked Questions With over 100,000 followers to our Corporate Twitter Page, <a href="https://twitter.com/#%21/ciscosystems">@CiscoSystems</a> , we receive a decent [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Adventures as an Intern: Digital PR Awards</title>
		<link>http://blogs.cisco.com/socialmedia/adventures-as-an-intern-digital-pr-awards-2/</link>
		<comments>http://blogs.cisco.com/socialmedia/adventures-as-an-intern-digital-pr-awards-2/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 21:53:46 +0000</pubDate>
		<dc:creator>Kati Dahm</dc:creator>
				<category><![CDATA[Digital and Social]]></category>
		<category><![CDATA[corporate newsroom]]></category>
		<category><![CDATA[intern]]></category>
		<category><![CDATA[online newsroom]]></category>
		<category><![CDATA[PR News]]></category>
		<category><![CDATA[the network]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=40959</guid>
		<description><![CDATA[Greetings from hot and humid New Orleans! I’ve been down here in the South for a little under a week, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adventures as an Intern: The Oracle Press Room</title>
		<link>http://blogs.cisco.com/socialmedia/adventures-as-an-intern-the-oracle-press-room/</link>
		<comments>http://blogs.cisco.com/socialmedia/adventures-as-an-intern-the-oracle-press-room/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 18:40:53 +0000</pubDate>
		<dc:creator>Kati Dahm</dc:creator>
				<category><![CDATA[Digital and Social]]></category>
		<category><![CDATA[corporate newsroom]]></category>
		<category><![CDATA[intern]]></category>
		<category><![CDATA[Oracle]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=38976</guid>
		<description><![CDATA[  Not to sound overly cheesy, but time really does fly! I can’t believe it’s already August. In two weeks, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Adventures as an Intern: the EMC Social Media Newsroom</title>
		<link>http://blogs.cisco.com/socialmedia/adventures-as-an-intern-emc-social-media-newsroom/</link>
		<comments>http://blogs.cisco.com/socialmedia/adventures-as-an-intern-emc-social-media-newsroom/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 21:11:16 +0000</pubDate>
		<dc:creator>Kati Dahm</dc:creator>
				<category><![CDATA[Digital and Social]]></category>
		<category><![CDATA[corporate newsroom]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=36989</guid>
		<description><![CDATA[  Every tech company has a different policy when it comes to communicating news. Last week, I analyzed <a href="http://blogs.cisco.com/socialmedia/adventures-as-an-intern-intels-free-press/" target="_blank">Intel’s Free Press newsroom</a> . This [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>THE NETWORK Week in Review and Look Ahead: June 20-24</title>
		<link>http://blogs.cisco.com/news/the-network-week-in-review-and-look-ahead-june-20-24/</link>
		<comments>http://blogs.cisco.com/news/the-network-week-in-review-and-look-ahead-june-20-24/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 21:51:08 +0000</pubDate>
		<dc:creator>Lindsay Kniffin</dc:creator>
				<category><![CDATA[The Platform]]></category>
		<category><![CDATA[Cisco Quad]]></category>
		<category><![CDATA[corporate newsroom]]></category>
		<category><![CDATA[Enterprise 2.0]]></category>
		<category><![CDATA[News@Cisco]]></category>
		<category><![CDATA[the network]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=34729</guid>
		<description><![CDATA[Happy Friday! In case you didn’t hear we launched a new corporate news site! <a href="http://newsroom.cisco.com/">“The Network: Cisco’s Technology News Site”</a> is our effort to tell stories [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>5 Ways to Make Your Corporate Newsroom Social</title>
		<link>http://blogs.cisco.com/news/5-ways-to-make-your-corporate-newsroom-social/</link>
		<comments>http://blogs.cisco.com/news/5-ways-to-make-your-corporate-newsroom-social/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 23:03:24 +0000</pubDate>
		<dc:creator>Alex Romano</dc:creator>
				<category><![CDATA[Digital and Social]]></category>
		<category><![CDATA[The Platform]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[corporate newsroom]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[socialmediacomms]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=11424</guid>
		<description><![CDATA[Corporate news content isn’t very social by nature; historically, this includes some text-heavy press releases, maybe an earnings report, topped off with some ‘talking head’ videos. All is not lost. With a few simple (and some obvious) steps, you too can make your corporate news content social. Here are just 5 steps that we took for our corporate newsroom.]]></description>
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		<slash:comments>22</slash:comments>
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