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Leveling the Playing Field

What’s a poor brick-and-mortar retailer supposed to do? The competitive landscape seems to be permanently titled toward online retailers. Virtual sellers seem to enjoy facility and inventory advantages unavailable to their physical kin. They even get favorable tax policies from states that want to encourage internet growth.

Even with these asymmetric advantages, it’s the real-time insights available to online enterprises that provide a real game changer. By better understanding customer what a customer is viewing and their past history, a virtual store can provide guided advice specifically tailored to the individual shopper. Talk about targeted marketing.

Sure, the physical enterprise has strengths the online world doesn’t. Like first-person customer service and products that customers can touch, feel, and try on. But that real-time insight the retailers use so well? Out of reach.

Until now. With our acquisition of ThinkSmart, Cisco can help level the playing field.

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