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Create Mobile Web Campaigns with CMX Browser Engage

In the last MSE blog, Reddy Babu talked about the new Location Aware Guest Captive Portal powered by the Mobility Services Engine (MSE). The MSE was first introduced to provide location based information as a core service to the network, but has since built out a suite of location-based services that take the location-based data from the wireless network to the next level. These services are collectively known as the Cisco Connected Mobile Experiences (CMX) solution. As you read in Dr. Brendan O’Brien’s blog last week, we have been introducing more and more features to the CMX solution.

Today I will expand on one of these new features offered by the Connected Mobile Experiences solution: Browser Engage - which is our new network based location and context aware orchestration platform.

Browser Engage allows organizations to customize the web browsing experience for mobile users in their venue by offering various context-aware value added services. These services, such as indoor navigation and search, are available to the mobile user throughout their mobile web browsing experience. Browser Engage also helps organizations setup their content and serve them to the users based on device location. For example, an organization can deliver coupons or deals to mobile users based on their location within the venue—making the offerings much more relevant to the mobile end user.  Imagine yourself in a mall and a deal shows up on your phone right around lunchtime that is valid at a food court right around the corner.

So, how does it work? Read More »

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Partnering with Apple on BYOD and Great User Experience

Mobility extends beyond devices. Yet, having the right devices and choice of devices allows us to work the way we’d like. In fact, Cisco is one of the world’s largest enterprise users of Apple products. Employees have purchased 33,000 iPhones and 16,000 iPads as part of Cisco’s BYOD program, and almost half of our regular employees are using Macs.

Recently Cisco’s Sheila Jordan, Senior Vice President of Communication and Collaboration IT spoke with Apple about BYOD, as part of Apple’s Tech Talk series. Here she and Brett Belding, Senior Manager, Cisco IT, discussed what’s behind Apple’s popularity at Cisco. They also address what enterprises like Cisco can emulate  what Apple has created for consumers in terms of user experience and bring that into today’s mobile enterprise.

Check out Sheila’s blog “Partnering with Apple on BYOD and Great User Experience” where she discusses the Apple Tech Talk and Cisco’s mobile and collaboration strategy.

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Enterprise Apps: The Next Wave in Mobile Transactions

Earlier this year, I was having a business dinner with an important client in London when I received an IM on my iPhone. The message was from a Cisco colleague, and it said, “I need you to approve a purchase order. Right now.”

So I stepped away from the table, launched an app on my iPhone, read the purchase order, and clicked “approve.” Then I returned to my seat and went back to our dinner without missing a beat. The whole process took maybe two minutes.

Just a few years ago, this transaction would have required a laptop tethered to the network in a hotel or office, and it would have completely disrupted the dinner.  This pace of change, leveraging mobility solutions, across IT is unprecedented.

Why are so many businesses turning to mobile enterprise apps? According to Gartner, more than 25 percent of enterprises will have an app store by 2017. Mobile apps are making the promise of BYOD a reality. People love their apps and the highly personalized experience they deliver. By bringing their own devices to work, people can enjoy their work more, use the devices they choose, and do their jobs better and faster—from anywhere. According to Cisco’s latest study, the Financial Impact of BYOD, they can also be more innovative and productive.  At Cisco we firmly believe that work is a thing you do, not a place you go.  Read More »

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Live from HIMSS: On Context-Aware Healthcare

This year at the annual HIMSS conference I had the pleasure of helping to coordinate the Context Aware Healthcare demo located in the Cisco booth.  The Context Aware solution brings together location services (RTLS) tracking for equipment and people as well as environmental monitoring, WIPS for security, and our brand new functionality of Connected Mobile Experiences with our partner Meridian.

In our solution materials we noted that the Connected Mobile Experiences provides “an unprecedented way to engage with patients on their smart phones or tablets” but this was my first opportunity to really show many customers the power of indoor GPS and location based notifications and the response was fantastic.  Every customer that saw the demo was impressed and in the demos that I was in I would estimate that over 50% wanted their AMs to get them more information on the solution.  I also had one customer and also an integration partner come to our booth solely to see this solution.

Cisco also held an internal sales summit prior to the show starting and the feedback that we received after that from our AMs and SEs was the Context Aware Healthcare solution was one of the top 2-3 sessions that was held.  It's clear that the excitement for context-aware, location-based services is building and customers can see the vision of having an solid Cisco wireless network foundation providing not only traditional data and voice services, but also powering vertical solutions such as Context Aware Healthcare.

For more on Connected Mobile Experiences, visit the solution page.

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Demystifying the Catalyst: Cisco Context Aware Secure Access (Security Group Tags – SGT) Technology

In this blog, let us take a look at how Catalyst access switches enable and enforce context aware access to IT resources.

Many types of devices, including laptops, smartphones, and tablets, are used by end users to connect to the network wired, wirelessly, and remotely through VPN. With bring your own device (BYOD) access, the devices can be personal or corporate owned. Every enterprise has policies that dictate who can access what applications and databases, when and how. Traditionally, IT manages the policy either by introducing appliances at points in the campus where users connect or by manually configuring all the access switches. Appliances incur additional capital and operational expenses, whereas manual configuration of the switches requires maintenance of every switch. Moreover, the network can carry traffic using Ethernet, IPv4, IPv6, or other technologies, so the configuration must keep up with changes in technology, which leads to higher operational complexity and costs.

Read More »

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