content
Mobile Marketing & Location Context @ ClickZ New York 2014
1 min read
Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ...
Mobile Marketing @ SES Jakarta & WiFi based Location Context
3 min read
SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region....
Content: Are you Taking the Right Journey?
2 min read
We all know about the importance of knowing your customer needs, and focusing on the digital journey. But all too often, we overlook the content that customer experiences -- and...
Cisco CMX @ NRF 2014
2 min read
NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors. 2014 and beyond: It wasn’t too hard to […]
Preparing for an Uncertain Media Future: Even Challenging Scenarios Offer Ways To Grow
3 min read
In the midst of tremendous disruption, it is impossible to tell where the global media industry is ultimately heading. But a recent analysis from the Cisco Internet Business Solutions Group (IBSG) explores four possible future scenarios for the media industry. While they do not “predict” the future, the scenarios help build our understanding of possible […]