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NAB 2011: An End-to-End Look at File-based Video Workflows

One thing is increasingly clear at this year’s National Association of Broadcasters convention, this week in Las Vegas: Content providers and service providers are quickening their pace in the transition from video signal-based routing to a more data-centric, file-based environment. Why? Because it’s faster, more efficient, and more scalable - all important considerations in today’s world of burgeoning-everything, from content types to distribution paths to video-capable screens.

At the Cisco booth (SU2617), we’re showing how that all comes together -- from video ingest, to file-based workflows to storage, virtualized apps, watermarking and transcoding. And, from there, we’re showing how those file-based video components are readied for content cataloging and publishing.

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Service Providers and CDNs: Why Now?

One clear trend, here at the close of 2010, is the rise in importance of Content Distribution Networks, or CDNs, to cable service providers.

Here at Cisco, CDNs are similarly front-of-mind.

In this video, I outline three drivers for the growth of Content Distribution Networks (CDNs) in service provider networks: 

  • To more easily reach video-capable, IP-connectable end points, with more types of video assets
  • To centralize movie and video asset distribution, instead of manually  populating hundreds of distributed video on demand servers
  • To attract new revenue sources, such as wholesale content distribution.

Our ongoing work with British Telecom, for instance, helped them establish an important and new business model: Extending BT’s quality of service (QoS-)enabled CDN to their broadcasting and media partners, within the YouView [Canvas] initiative.

Plus, as service providers prepare competitive video offerings to serve screens beyond the television - an undeniable trend across our customer base - CDNs provide a great mechanism to scale streaming video.

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