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Service Providers and CDNs: Why Now?

One clear trend, here at the close of 2010, is the rise in importance of Content Distribution Networks, or CDNs, to cable service providers.

Here at Cisco, CDNs are similarly front-of-mind.

In this video, I outline three drivers for the growth of Content Distribution Networks (CDNs) in service provider networks: 

  • To more easily reach video-capable, IP-connectable end points, with more types of video assets
  • To centralize movie and video asset distribution, instead of manually  populating hundreds of distributed video on demand servers
  • To attract new revenue sources, such as wholesale content distribution.

Our ongoing work with British Telecom, for instance, helped them establish an important and new business model: Extending BT’s quality of service (QoS-)enabled CDN to their broadcasting and media partners, within the YouView [Canvas] initiative.

Plus, as service providers prepare competitive video offerings to serve screens beyond the television - an undeniable trend across our customer base - CDNs provide a great mechanism to scale streaming video.

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