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Reclaiming Mobile Cloud Services from OTTs: Seven Actions Service Providers Can Take to Capture a $60 Billion Opportunity

hagusleoBy Henky Agusleo, Vertical Manager, and Neeraj Arora, Director, IBSG Service Provider – neerarorSingapore

A rapidly expanding, tech-savvy middle class is driving an explosion of connected mobile devices, with close to a billion smartphones and tablets in the world today. These users are looking for new cloud-based “Connected Life” experiences from their mobile devices, creating tremendous opportunities for service providers (SPs). The key is in mobile cloud. The Cisco® Internet Business Solutions Group (IBSG) projects a direct worldwide mobile-cloud service opportunity of more than $60 billion by 2016, with an additional cloud pull-through market of $335 billion.

But so far, service providers have not taken the lead in offering cloud-based Connected Life services. That claim belongs to over-the-top (OTT) application developers, content providers, and device manufacturers, such as Google and Apple, who have moved quickly to take the high ground in this market.

OTTs Have First-Mover Advantage

This first-mover advantage has Read More »

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Top Insights from CDN World Summit

Judging from the buzz at this year’s CDN World Summit, CDN federations are a hot topic—and not just because they were the focus of my keynote. In short, the industry has moved beyond “if” and is now talking about “when” and “how.” This is good news because I believe CDN federations will play an important role in creating new opportunities for service providers to monetize their services.

As consumers demand greater amounts of high-quality content for their in-home and mobile devices, service providers (SPs) are finding it difficult to increase revenues while containing costs. In response, many SPs have implemented their own CDNs to reduce content-transport costs and improve the quality of content delivery to customers. While this approach has helped, results have been limited. Read More »

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