As I’ve learned from content and leadership experts Gerry McGovern and Marshall Goldsmith, web content and customer satisfaction mean nothing if you aren’t regularly asking readers and customers what works and what doesn’t (and actually listening). Web analytics software makes …Read more.
Posted by Alexandra Krasne on September 09, 2009 at 04:09PM
I heard this great piece on NPR earlier this week on how the promises made around the conversion to digital broadcast TV differ from the reality of today. (Short summary: the switch to digital created bandwidth for 4 digital channels …Read more.
Posted by Scott Brown on August 28, 2009 at 09:35AM
In many cases, your website is the first interaction customers have with your business. If visitors are lost, confused, or can’t find what they need, they will leave—along with their business. To provide some guidance around the subject of web …Read more.
Posted by Alexandra Krasne on August 06, 2009 at 08:19PM
In a digital world where the audiences for media content are fragmenting and advertising spends are declining, some media brands are unfortunately dying. That’s what recently happened to R&B / Hip Hop leader Vibe Magazine. Does that mean magazines or …Read more.
Posted by Chuck Fishman on August 03, 2009 at 05:19PM
Video is changing the way many of us communicate and digest content. As fans of Michael Jackson rushed online, to reminisce or pay homage to the King of Pop’s famous tracks, his music videos held nine out of the ten …Read more.
Posted by Johanna Fry on July 10, 2009 at 07:09AM
From Cisco’s The Platform blog: video interview with Dan Scheinman on how we’re working with media companies http://blogs.cisco.com/news/comments/cisco_battles_the_commoditization_of_content/
Posted by Scott Brown on July 09, 2009 at 02:07PM
Dan Scheinman, SVP/GM of Cisco’s Media Solutions Group, this week addressed reporters on the growing dilemma facing media and entertainment (M&E) companies: consumer appetite for media has never been greater, but at the same time, this valuable content is commoditizing. …Read more.
Posted by Jim Brady on July 09, 2009 at 01:44PM
I came across a really interesting flow chart on a blog about digital media called Hit Singularity. The chart was dubbed a “Social Media Strategy Framework For Bands”. I noticed something right away in this very well thought out chart …Read more.
Posted by Chuck Fishman on May 08, 2009 at 12:11PM
In 1992, James Carville (the Ragin; Cajun) hung a sign in Bill Clinton’s presidential campaign office to remind everyone of the core message of the campaign: “It’s the Economy, Stupid.” It was a simple but important reminder to the team: …Read more.
Posted by Scott Brown on April 03, 2009 at 10:09AM
Following is the third video episode from a discussion I had with Damon Berger, digital media producer and director of branded entertainment at a company called Moderati. You can check out Part 1 of our discussion here, where we talked …Read more.
Posted by Chuck Fishman on March 24, 2009 at 03:43PM
Last week I blogged about recent site design changes and a service outage at Facebook. The experiences I wrote about were reminders there are pitfalls when you put a fan page up for your content or brand on a large …Read more.
Posted by Chuck Fishman on March 17, 2009 at 08:33PM
Social networks and blogs are now 4th most popular online activity, according to the most recent Nielsen report titled: Global Faces and Networked Places. One key finding states that, “ Social networks are now visited by over two-thirds (67 percent) …Read more.
Posted by Johanna Fry on March 12, 2009 at 09:52AM
I have told you in previous posts that I maintain a band in my off work time, and that our band uses a myriad of different digital music sites as platforms to reach audiences, again just a few we use …Read more.
Posted by Chuck Fishman on March 10, 2009 at 05:30PM
It was less than 24 hours ago when I blogged about a few interesting examples of engaging digital content. Well here’s more! Today a series of engaging videos and songs came my way from a musician known as Kutiman, aka …Read more.
Posted by Chuck Fishman on March 05, 2009 at 02:29PM
I was recently watching a couple of new music videos - on the net - and they made me recall a conversation I had with digital media producer / programmer Damon Berger about what makes for engaging online content. In …Read more.
Posted by Chuck Fishman on March 04, 2009 at 01:27PM
Last week I put up the first part of an interview I held with Damon Berger, who is director of Branded Entertainment at a company called Moderati. Damon has great perspective on digital media, and in fact, he is a …Read more.
Posted by Chuck Fishman on February 27, 2009 at 01:46PM
A few months ago, I met Damon Berger over at Revision3. When we met, Damon was the senior director of creative and business development at the digital media studio. We hit it off right away - and besides really enjoying …Read more.
Posted by Chuck Fishman on February 20, 2009 at 04:01PM
Ok here’s a quick post, something I just thought of. What two types of digital media tools do I find to be the most useful right now? Tools that aggregate and syndicate my user generated content. Regarding aggregation - well …Read more.
Posted by Chuck Fishman on February 18, 2009 at 10:13AM
Time ran a story yesterday titled Content, Once King, Becomes a Pauper that discusses the fact that media companies are being forced to write down the value of their content assets in the current recession. The author—Douglas A. McIntyre—goes on …Read more.
Posted by Scott Brown on February 12, 2009 at 12:55PM
I’m just now catching up on my reading post CES and wanted to point out an interesting dialogue that happened back in December between digital content guru Jonathan Mendez and the New York Times Magazine’s Virginia Heffernan started an interesting …Read more.
Posted by Scott Brown on February 02, 2009 at 01:50PM
Greg Sandoval over at CNET wrote a post this week that poses the question - “Steve Jobs - a music visionary?” The CNET post almost seems to grade Apple’s performance in the music business against Steve Jobs’ past predictions for …Read more.
Posted by Chuck Fishman on January 31, 2009 at 04:00PM
Everybody seems to want a “community” today. Media companies are no exception and many are looking to building “communities of content” that allows their fans to interact with and around their content. There’s already a healthy market conversation going on …Read more.
Posted by Scott Brown on January 02, 2009 at 03:12PM
Over the last year the Cisco Media Solutions Group has worked with several media companies to build online communities around their branded entertainment content – for example, your favorite band, sports team or TV show. It seems obvious now, but …Read more.
Posted by Scott Brown on December 12, 2008 at 02:41PM
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