A recent landmark study by BenchmarkPortal showed that Cisco-based contact centers have a nearly 17% lower average cost per call than contact centers not using Cisco. A medium-to-large contact center can handle millions of calls a year, so these are tremendous savings. At the same time, the study reveals that companies using Cisco-based contact centers enjoy customer satisfaction rates more than 3% greater than companies using other vendors’ technology. Given that a fraction of a percentage increase in customer satisfaction can have a major positive impact on business profits, this too showcases why Cisco is creating such a buzz in the contact center market. You can access a presentation of the study results here.
In less than ten years, Cisco has evolved from a newcomer in the customer care industry to a leading worldwide technology provider. Last summer we were recognized for the first time as the world’s leading Interactive Voice Response (IVR) vendor. Cisco is currently #2 in the worldwide contact center market, and we are driving aggressively toward number one.
Contact center is at the core of our collaboration strategy at Cisco. We are delivering innovations in Customer Collaboration, which combines traditional contact center technology with key innovations in social media, Web 2.0 agent workspaces, video, and network-based recording and analytics to empower businesses to forge deeper, proactive relationships with their customers.
Cisco’s contact center business is on a roll, as companies of all types and sizes embrace Customer Collaboration at an ever-increasing rate to forge deeper, more proactive relationships with their clients.
Today’s press release showcases three such companies-- CareCore National, Skowhegan Savings Bank, and AAA of Western and Central New York--who, although very different, are all transforming and growing their business with Customer Collaboration.
These companies highlight the widespread applicability and benefits of Customer Collaboration, which combines proven, traditional contact center technology with the power of social media, video, web 2.0 agent workspaces, and network-based recording to allow businesses to closely interact with customers in ways that were never before possible.
Each of these companies is different, with its own unique requirements for interacting with customers. But Customer Collaboration from Cisco offers something for all of them—a way for Skowhegan Savings Bank to connect with existing and prospective clients via Cisco SocialMiner and Cisco Unified Contact Center Express, a platform including Cisco Unified Contact Center Enterprise and Cisco MediaSense for CareCore National to deliver a better support experience for its physician clients, and an integration of Cisco Unified Contact Center Enterprise with workforce and quality management solutions for AAA of Western and Central New York to connect more efficiently with its growing customer base.
Cisco has partnered with several outsourced vendors over the years for initial handling of many front-line calls and general information inquiries. Connecting these vendor environments into a single Cisco customer contact environment is critical for good customer care, but costly and not always easy. However, early this year we made a change: we’re using SIP trunking and Cisco Unified Border Element to bring us much closer together, and save money into the bargain.
I’m pleased to announce that customer collaboration solutions are becoming available in the cloud with the Cisco Hosted Collaboration Solution for Contact Center (HCS) in early 2012. These solutions are optimized for companies with 500-1,000 agents, with emphasis on scalability, simplicity,flexibility, and speed.
Scalability allows the technology to be deployed to a wide range of customers. Thus, powerful customer collaboration solutions can scale based on the specific size and makeup of the customer. Gone are the days of one-size-fits-all contact center solutions; now if you’re a small to medium-sized business you can cater to your customers’ needs and concerns with the same tools as a large one, and at vastly accelerated speed.
Midsize businesses often do not have the resources to deal with complex IT systems, which is why simplicity is paramount. With the simplified management of a cloud-based contact center solution, SMB’s IT departments can focus their time on more urgent matters.