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Delivering in Customer Care

I recently watched the Belmont Stakes to see whether a thoroughbred named California Chrome could win horse racing’s coveted Triple Crown.  While viewing the race, I was struck by how it doesn’t matter how quickly you start, or how many competitions you’ve won before.  What matters is how you finish, or--in business terms--how you deliver.

Cisco is focused on delivering business-relevant customer care solutions that help companies succeed with their own customers.  That’s one reason why I was delighted to learn that, for the third year in a row, Gartner rated Cisco highest in “Ability to Execute” in the 2014 Contact Center Infrastructure Magic Quadrant.  Gartner bases vendors’ “Ability to Execute” on a number of criteria--including the quality, overall breadth, and maturity of their applications, customer support capabilities, and their ability to deliver solutions that enable contact center operations in formal contact centers in companies, outsourcers, and service providers.

What does this mean for you?  It starts with Read More »

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Is Your Contact Center Ready for the Cloud?

As we meet with key customers, partners, and industry analyst around the world, there continues to be growing interest in cloud-based services for contact center and customer care, among other technologies. At Cisco, our focus for the customer contact business is to enable companies to provide customer care, in a flexible fashion, to support their corporate brand and customer experience strategy, regardless of the deployment model.

Cloud-based contact centers have moved into the mainstream, and the trend shows no signs of slowing down anytime soon. Businesses of all sizes and industries who move their contact center to the cloud are reaping the benefits, including rapid deployment, flexible scalability, pay-as-you-go pricing and access to the latest technologies and upgrades. In some cases, these are key differentiators between businesses that lag behind and those that thrive.

Migration to the cloud is not an all or nothing endeavor. In some cases, Read More »

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Batman and the Customer Experience Center

The concept of the Customer Experience Center (CEC) is gaining attention in the customer care industry as the next logical step beyond the contact center.  Although a precise definition of the CEC is still under debate, a good starting point is to think of it as a set of technologies and business processes that deliver (hopefully superior) customer experience management, which Gartner defines as “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.”

batman blog picIn the movie “Batman Begins“, Batman tells Rachel Dawes, “It’s not who I am underneath, but what I do that defines me.”  This statement offers an alternate way to think about the CEC--by considering what it does.  The emerging CEC encompasses Customer Collaboration by combining traditional contact center technology and processes with a range of collaboration technologies to empower businesses to forge deeper, more proactive relationships with their customers.  As such, the CEC moves beyond the traditional channels of interaction of the “contact center” to embrace new media and access methods desired by consumers, including video, mobile, and the social web.  Or the batphone.

The CEC has emerged because Read More »

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Customer Collaboration and the Internet of Everything

Those who read this blog regularly know that Customer Collaboration combines traditional contact center technology and processes with important innovations in social media, Web 2.0 agent workspaces, network-based recording and analytics, and video to empower businesses to forge deeper, proactive, more consistent relationships with their customers.  Three years ago, Cisco identified Customer Collaboration as a major market disruption, and our customers have benefitted from our leadership through this disruptive time.

More recently, Cisco identified another market disruption--the Internet of Everything (IoE)--which Cisco defines as the networked connection of people, processes, data, and things.  The true benefit of the IoE is derived from the compound impact of connecting all these elements--with a majority of the value derived by extending the connections of the IoE to people.

So what’s the relationship between Customer Collaboration and the IoE?  Simply put, Customer Collaboration connects the Internet of Everything to consumers.  Many of the touchpoints to the IoE run through businesses, and Customer Collaboration is what brings businesses and organizations closer to their customers--to us.  Let me provide some examples of how Customer Collaboration can connect consumers to the IoE:

Consider Amy, Read More »

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Contact Center: Experience Matters

September 20, 2013 at 6:46 am PST

Our latest episode is out!  This one is all about the Contact Center and we spent a lot more time showing examples of Social Media integration.  Everyone agrees that ‘the internets’ are a huge watering hole of opinions and valuable business data…but its overwhelming when trying to figure out just how you might leverage it.  Now you can integrate all that goodness with the maturity of business relevant call center and all the process that implies.

Jimmy Ray shares his personal experience volunteering to work in an actual (non-Cisco) call center all night long to gain better experience for how we developed this show.  Check out his blog for more details on this.

This show featured Packaged CCE (Contact Center Enterprise), Feature Rich Reporting, Finesse Agent, Social Miner and even a few field trips to see what Cisco is doing with their ‘Social Media Listening Center’ and a very cool mobile application we internally refer to as ‘Roadside Demo’ that will open your mind as to how mobile devices SHOULD be part of your Contact Center Strategy.

Enjoy! 

 

Robb

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